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Luhmann
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Der Vertrauensbegriff als Schlüssel für ein kommunikationswissenschaftliches Markenverständnis
Ein Theorieentwurf
Autor:in:
Johannes Gunst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
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Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 36.99