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Branded Entertainment als Ansatz zur internationalen Profilierung deutscher Handelsmarken. Grundlagen, Praxisbeispiele und kritische Würdigung
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 18.99
Native Advertising Mobil
Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
Autor:in:
Lukas Ritzel (Author)
,
Cem Van der Schaar (Author)
,
Steven Goodman (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013
Price:
US$ 38.99
The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 39.99
The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands
Autor:in:
Eileen Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 36.99
Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
Autor:in:
Melanie Hahn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,00
Price:
US$ 17.99
Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community
Autor:in:
Chris Huebner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014
Price:
US$ 0.99
How do Corporate Social Responsibility (CSR) Reporting in Social Media impact Customer-based Brand Equity?
Autor:in:
Kilian Stöckel (Author)
Subject:
Business economics - Corporate communication
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 37.99
Content marketing effectiveness for better digital customer engagement. A systematic literature review on the newsroom model
Autor:in:
Thomas Dreesen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2022 , Grade: 1,4
Price:
US$ 0.99
Web 2.0: User-Generated Content in Online Communities
A Theoretical and Empirical Investigation of its Determinants
Autor:in:
Timo Beck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
The Impact of Creative Arts on the Brand
Autor:in:
Nick Birch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011 , Grade: 1.2
Price:
US$ 14.99
Brand Analysis "Axe" - Consumer Behaviour Theories
Maslow Theory, Freudian Personality Theory, Involvement Theory
Autor:in:
Alena Kalkum (Author)
,
Isabel Reinhardt (Author)
Subject:
Psychology - Work, Business, Organisation
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 17.99
Impact of Motivations to Generate User-Generated Content on Purchasing Decisions of Consumers of Hospitality Industry in Pakistan
Autor:in:
Umair Tahir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2014 , Grade: 3.7
Price:
US$ 36.99
Corporate Digital Communications
A Report on Stakeholder Perceptions and Developing an Enhanced Brand Identity
Autor:in:
John Nyafele-Antoson (Author)
Subject:
Business economics - Corporate communication
Category:
Project Report , 2020 , Grade: MSc.
Price:
US$ 16.99
Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram
Autor:in:
Michael Kling (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020
Price:
US$ 36.99
China Market Entry of Australian Wine Brand "Hardys Shiraz". A Marketing Plan
Autor:in:
Stefan Reindl et al. (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Project Report , 2011 , Grade: 1
Price:
US$ 31.99
Sports Team Branding through Corporate Social Responsibility in North America
An analysis of the Toronto Marlies' social activities scheme
Autor:in:
Marcus Grosche (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
User generated content - complement or threat to the print media industry?
Autor:in:
Ina Fuchshuber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 18.99
Harnessing Social Media Commercial Potential
Identifying Corporate Strategies to Monetise a Brand’s Fanbase
Autor:in:
MBA Mo Elnadi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 72.96
Price:
US$ 36.99
Generation 50plus
Autor:in:
B.A. Jasmin Teuteberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2008 , Grade: B (= very good)
Price:
US$ 19.99
Voice Search Marketing. Strategies for the successful use of digital voice assistants
Autor:in:
Patricia Gomes Fernandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
The perception of LGBTQ influencers on Social Media. YouTube Analysis
Autor:in:
Stephanie Sabala (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Research Paper (undergraduate) , 2019 , Grade: 3.5
Price:
US$ 14.99
Magazines in a Digital Lunchbox
How can Magazines on Tablet Devices like the Apple iPad help evolve Editorial Design and Reader Experience?
Autor:in:
Constantin Kawohl (Author)
Subject:
Design (Industry, Graphics, Fashion)
Category:
Intermediate Examination Paper , 2011 , Grade: 1.3
Price:
US$ 16.99
Word of Mouth. Critical Analysis of Impact and Accessability
Autor:in:
Julia Zöllner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2015 , Grade: 70
Price:
US$ 6.99
Usage of NMR Spectroscopy in Profiling Metabonomics
Autor:in:
Sadik Mejid (Author)
Subject:
Chemistry - Organic Chemistry
Category:
Presentation slides , 2016 , Grade: 1,0
Price:
US$ 7.99
Ensuring a viral growth of the Facebook fan base for PillowU
An applied study
Autor:in:
Matti Schurr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2012
Price:
US$ 17.99
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