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German Studies - Modern German Literature
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Literature - Modern Literature
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English Language and Literature Studies - Linguistics
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Sociology - Medicine and Health
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Museum Studies
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Politics - Topic: Public International Law and Human Rights
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Politics - Topic: International Organisations
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Politics - Region: Far East
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Art - Art Theory, General
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Politics - Region: Middle and South America
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Communications - Specialized communication
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Design (Industry, Graphics, Fashion)
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English Language and Literature Studies - Culture and Applied Geogr...
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Theology - Religion (For Pre-University Students)
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Psychology - Clinical Psychology, Psychopathology, Prevention
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Business economics - Supply, Production, Logistics
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Ethics
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Romance Studies - Comparative Studies
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Politics - Region: USA
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Art - Overall Considerations
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Business economics - Accounting and Taxes
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Pedagogy - The Teacher, Educational Leadership
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Law - Philosophy, History and Sociology of Law
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Psychology - Consulting and Therapy
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Sociology - Economy and Industry
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German Studies - Genres
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Business economics - Company formation, Business Plans
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Philosophy - Philosophy of the 17th and 18th Centuries
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Sociology - Old Age
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Art - Miscellaneous
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Law - Public Law / Constitutional Law / Basic Rights
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Didactics for the subject French - Literature, Works
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Leadership and Human Resources - Management Styles
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Sociology - Basics and General
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History - Africa
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Pedagogy - Inclusion
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Philosophy - Philosophy of the Ancient World
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Leadership and Human Resources - Recruiting
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Law - Media, Multimedia Law, Copyright
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Business economics - Information Management
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Health - Miscellaneous
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History of Europe - European Postwar Period
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Orientalism / Sinology - Miscellaneous
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Earth Science / Geography - Geopolitics
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Politics - Basics and General
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Asian studies
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Psychology - General
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Law - Comparative Legal Systems, Comparative Law
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Egyptology
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Environmental Sciences
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Communications - Broadcast and entertainment
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Communications - Research, Studies, Enquiries
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World History - General and Comparison
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Didactics - Italian
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Sociology - Communication
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Politics - Region: Southeastern Europe
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Theology - Islamic theology
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Law - Criminal process, Criminology, Law Enforcement
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Pedagogy - Social pedagogy
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Business economics - Operations Research
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Organisation and administration - Miscellaneous
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Communications - Print Media, Press
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Economics - Foreign Trade Theory, Trade Policy
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African Studies - Miscellaneous
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Library Science, Information- / Documentation Science
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Landscape Management
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Latin
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Education - Reading Instruction
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Didactics for the subject French - Pedagogy, Literature Studies
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Indology
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Philosophy - Philosophy of the present
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Law - Public Law / Miscellaneous
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Philosophy - General Essays, Eras
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Jewish Studies
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"Hol dir den Kick!" - Kulturelles Event-Marketing am Beispiel der FIFA WM 2006 in Deutschland
Autor:in:
Lisa Bitzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2006 , Grade: 1,0
Price:
US$ 17.99
Werbung in Deutschland und Japan. Kulturelle Spezifika und Differenzen
Autor:in:
Susanne Schumacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: 1,65
Price:
US$ 44.99
Internationale Markennamen. Herausforderungen und Spezifika der interkulturellen Namensgebung durch kulturelle und sprachliche Differenzen
Autor:in:
Sarah Krka (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
Standardisierung versus Adaption. Der Einfluss kultureller Rahmenbedingungen auf die Erfolgsfaktoren von Produkteinführungen am Beispiel des brasilianischen Automobilmarkts
Autor:in:
Julia Schmid (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Das Wesen der Werbung. Eine sozio-kulturelle Analyse der Werbebranche und des Werbespots
Autor:in:
Daniela Scharf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2019 , Grade: 1,5
Price:
US$ 31.99
"What the label doesn’t tell you". Strategien der Bedeutungsvermittlung in der Werbekampagne 'Label Story' zu Jack Daniel's Old No. 7 Tennessee Whiskey
Autor:in:
Joshua Gennari (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 28.99
Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 2
Price:
US$ 15.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Interkulturelles Marketing: Werbestile im Kulturvergleich - Werbung in Frankreich
Autor:in:
Sabine Schrenk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 15.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
History Marketing. Die Bedeutung interkultureller Aspekte bei der Kommunikation von Tradition und Unternehmensgeschichte in ausgewählten Kulturkreisen
Autor:in:
Juliane Dörfel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 36.99
Storytelling als Werbestrategie. Fernsehwerbung für Lotto und Lotterie in Deutschland und Spanien
Eine vergleichende Untersuchung
Autor:in:
Nando Suhre (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 32.99
Wirkungsverluste beim Einsatz international standardisierter Fernsehwerbung
Eine interkulturelle Studie zum Kultureinfluss bei deutschen und russischen Probanden
Autor:in:
Polina Klebanova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,1
Price:
US$ 36.99
Kundenbindungsstrategie, Kundenverhalten – Vergleich der russischen und deutschen Strategien
Autor:in:
Master of Engineering Nadja Royzengaft (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2009 , Grade: 2,7
Price:
US$ 31.99
Interkulturelle Werbung - Gegenüberstellung der Kulturen und der Werbestile Japans und der skandinavischen Länder unter der Verwendung der Kulturdimensionen nach Hofstede
Autor:in:
Nadine Sulzberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,0
Price:
US$ 17.99
Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
Autor:in:
Doris Ruckenstuhl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Die Idealisierung Skandinaviens als Sympathieträger im Advertising am Beispiel des Copywriting von IKEA
Autor:in:
Sara Giersch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 0.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Kosmetikwerbung auf Instagram. Diskurslinguistische Betrachtung der Nachhaltigkeitskommunikation
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
Price:
US$ 17.99
Inwiefern können Werbung und Stereotypen als Spiegel gesellschaftlicher Realität angesehen werden?
Autor:in:
Luca Marie Jakobs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 0.99
(Zweifelhafter) Ruhm. Ein Blick auf die Frauen in Social Media
Wie Instagram, YouTube und Co. berühmt machen
Autor:in:
Vanessa Hindinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,9
Price:
US$ 17.99
Entwicklung eines integrierten Kommunikationskonzeptes für den Automobilhersteller Volkswagen
Autor:in:
Hanna Treyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 5.99
Kultur als Differenzmerkmal für Geschlechterrollen in Kinderwerbung
Deutsche und russische Werbespots im Vergleich
Autor:in:
Darja Maibach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2018 , Grade: 1,0
Price:
US$ 41.99
Unternehmenskommunikation mittels Social Media. Der interkulturelle Einfluss der Instagram Influencer im Web 2.0
Autor:in:
Teresa Entsfellner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 2,0
Price:
US$ 36.99
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