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Results for »
Influencer
« (1075 results)
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Der Markenaufbau einer Influencer-Marke im Vergleich zum klassischen Markenaufbau
Relevante Erfolgskriterien zur Markenführung von Influencer-Marken
Autor:in:
Karla Jenders (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Master's Thesis , 2019 , Grade: 2,0
Price:
US$ 36.99
Professionalisierung des Influencer Marketings
Der Einfluss von Algorithmen auf die Influencer-Praxis und die Auswirkungen auf das Content Marketing
Autor:in:
Ann-Kathrin Hitzler (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Eine quantitative Forschung zur Bestimmung von Erfolgsfaktoren des Influencer Marketings mit anschließender Indexerstellung zur Identifikation unternehmensrelevanter Meinungsführer
Influencer Marketing. Mehr als nur ein Modebegriff!
Autor:in:
Jessica Buch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Influencer Marketing. Überschätzter Trend oder nachhaltig wirksames Kommunikationsinstrument?
Eine empirische Analyse zur Erhöhung des Einflusses und der Glaubwürdigkeit des Influencer Marketings
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2017 , Grade: 2,0
Price:
US$ 36.99
Wirksamkeit von Mikro-Influencern in der Verkaufsförderung am Fallbeispiel eines Startup-Onlineshops für Sportbekleidung
Mikro-Influencer im Social Media Marketing
Autor:in:
Alexander Voigt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018
Price:
US$ 36.99
Die Nutzung von Influencer Marketing als Instrument der identitätsbasierten Markenführung in der Fitnessbranche
Das Markennutzenversprechen von Nahrungsergänzungsmitteln und die Verantwortung von Influencern auf Instagram
-
New
Autor:in:
Patrick Dula (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 37.99
Influencer Marketing. Welchen Stellenwert wird das Kommunikationsinstrument auf das Kaufverhalten der Generation Y haben?
Eine wissenschaftliche Analyse des Einflussfaktors "Influencer Marketing" auf die Generation Y in der Modebranche
Autor:in:
Samira Mosavi (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 36.99
Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?
An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99
Influencer Advertising versus Traditional Advertising
A Comparison between two Advertising Strategies regarding their Power of Influence
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
Influencer Marketing auf Instagram. Wie glaubwürdig sind die Meinungsführer auf Instagram noch?
Autor:in:
Kathrin Angermeier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 33.99
Das Erfolgspotenzial von Micro-Influencer-Marketing zur Steigerung der Brand Awareness
Autor:in:
Jasmin Kellermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 40.99
Influencer im Modemarkt und ihre Wahrnehmung lokaler Modemarken
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 31.99
Influencer Marketing als Chance für Unternehmen. Erfolgsfaktoren, Kooperationsformen, Mumpreneurs und Kidfluencer
Ein GRIN-Sammelband
Autor:in:
GRIN Verlag (Hrsg.) (Author)
,
Martina Bencetic (Author)
,
Antonia Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Anthology , 2023
Price:
US$ 31.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Der Einsatz von Influencern auf Lifestyle-Events. Können Influencer zusätzliche Aufmerksamkeit generieren?
Autor:in:
Julian Pirlich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 31.99
Influencer Marketing in sozialen Netzwerken als strategisches Marketinginstrument
Über das Kaufverhalten und seine Beeinflussung
Autor:in:
Andra Kaiser (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Der Einfluss des Influencer-Marketings auf die Nachfrage nach Konsumgütern. Methoden und Zusammenhänge
Autor:in:
Marina Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 32.99
Die Macht des Influencer-Marketings. Auswirkungen auf die Kaufentscheidungen von Kunden
Autor:in:
Vanessa Weinberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
Einfluss von Influencern auf den Kaufentscheidungsprozess der verschiedenen Generationen
Autor:in:
Sophie Geßner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
Corporate Influencer. Das Potential von Unternehmensbotschaftern für das Employer Branding
Autor:in:
Svea Malin Rix (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 41.99
Influencer-Marketing. Start-up-Unternehmen in Zusammenarbeit mit Influencern
Chancen, Risiken, Beispiele
Autor:in:
Luisa Neumann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2020 , Grade: 2,0
Price:
US$ 31.99
Influencer Kampagnen. Neue Wege der Kommunikationspolitik im Influencer Marketing
Welche Faktoren kennzeichnen professionelle und erfolgreiche Kampagnen?
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Möglichkeiten zum gezielten Aufbau einer Influencer-Rolle. Der Einfluss des Influencer Marketing
Autor:in:
Foziya Basha (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 1,6
Price:
US$ 31.99
Wie finden Unternehmen die richtigen Influencer für ihre Kampagne? Influencer Marketing auf Instagram
Autor:in:
Luisa Schumann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Chancen und Risiken im Influencer Marketing. Zusammenarbeit von Unternehmen und Influencern auf Social Media
Autor:in:
Niklas Jungeilges (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
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