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Werbung bei Subscription-Video-on-Demand-Plattformen. Welche Einstellungen und Erwartungen haben die Nutzer in Deutschland?
Autor:in:
Jasmin Sanchez (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 32.99
Welchen Einfluss hat provokatives Marketing auf das Markenimage eines Unternehmen?
Das Fallbeispiel "The Female Company"
Autor:in:
Eileen Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,5
Price:
US$ 38.99
Vertrauen im B2C-Online-Handel
Welche Bedeutung hat Vertrauen im B2C-Online-Handel in Bezug auf das Käuferverhalten und inwiefern lässt sich Vertrauen in Online- Shops auf- und ausbauen?
Autor:in:
Sabrina Lütkebohle (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook
Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?
Autor:in:
Janine Pentzold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 44.99
PR und KMU - Social Media als Public Relations-Instrument für Kleine und Mittelständische Unternehmen in Österreich unter besonderer Berücksichtigung der Kleinstunternehmen
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 2
Price:
US$ 33.99
Storytelling in der viralen Markenkommunikation
Welche Eigenschaften sollten virale Videos enthalten, damit diese freiwillig von Konsumenten verbreitet werden?
Autor:in:
Nadine Hammele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
Bilderwelten sozialer Netzwerkseiten
Analyse von Selbstinszenierungsstrategien auf Profilbildern anhand des Freundschaftsnetzwerkes Facebook
Autor:in:
Carolina Wolfrum (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Examination Thesis , 2018
Price:
US$ 30.99
"What the label doesn’t tell you". Strategien der Bedeutungsvermittlung in der Werbekampagne 'Label Story' zu Jack Daniel's Old No. 7 Tennessee Whiskey
Autor:in:
Joshua Gennari (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 28.99
Umweltschutz in den sozialen Medien mit Schwerpunkt auf Influencer Marketing
Autor:in:
Sonja Schüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 10,00
Price:
US$ 28.99
Social Media als Marketingtool im B2B-Sektor. Relevanz, Einsatzmöglichkeiten sowie Chancen und Risiken
Autor:in:
Laura Valentina Preiss (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,5
Price:
US$ 31.99
Wirksamkeit von Kundenbindungsmaßnahmen bei jungen Eltern im Baby- und Kleinkindermarkt
Autor:in:
Vanessa Buchenau (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 41.99
Künstliche Verknappung in der Sneakerbranche
Auswirkungen von Verknappungsstrategien auf die Kaufmotive bei limitierten Sneakern
Autor:in:
Johanna Kiefer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Trends in der Veranstaltungsbranche und deren Auswirkungen auf medientechnische Full-Service Dienstleister
Autor:in:
Marco Baumgartner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,4
Price:
US$ 31.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Influencer Marketing. Entwicklung und kritische Evaluation eines Performance-Measurement-Systems unter Einsatz einer Balanced Scorecard am Beispiel der Social Media Plattform Instagram
Autor:in:
Torben Seib (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,7
Price:
US$ 45.99
Kundenbindung als Marketingziel von Online-Shops für vegane Lebensmittel
Eine Analyse der Instrumente des Marketing-Mix
Autor:in:
Eugenia Laiko (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Kultur im Web 2.0. Einsatz von Social Media in der Kommunikation von Kultureinrichtungen
Kölner Kulturbetriebe
Autor:in:
Aurélie Sacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,7
Price:
US$ 36.99
Die Litfaßsäule in Deutschland. Bedeutung, Räumlichkeit und Konkurrenz zu anderen Medien
Autor:in:
Anne-Marie Holze (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2015 , Grade: 1,3
Price:
US$ 31.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 28.99
Kommunikative Maßnahmen im Umgang mit kognitiven Dissonanzen bei Konsumenten
Autor:in:
Martin Sass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,60
Price:
US$ 36.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
"Wann ist ein Mann ein Mann?" Analyse der Darstellung von Männerrollen in der Werbung für Herrenkosmetikprodukte
Autor:in:
Ingrid Forster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Erfolgsfaktoren und neue Möglichkeiten der Fernsehwerbung
Theoretische Grundlagen und Evaluierung anhand von Beispielen aus dem deutschen Fernsehen
Autor:in:
Anina Goergens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 2
Price:
US$ 31.99
Krisenmanagement und Krisenkommunikation von Sportsponsoren – am Beispiel Team Telekom
Autor:in:
Thomas Kerkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
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