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Pflege-
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Bedeutung des Sponsoring für den Aufbau und die Pflege von Marken - dargestellt anhand konkreter Beispiele
Autor:in:
Miriam Nuschke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 2,0
Price:
US$ 17.99
Pflege der Bestandskunden in kleinen und mittelständischen Unternehmen auf der Basis von CRM - Systemen
Autor:in:
Hagen Gerlach (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,7
Price:
US$ 18.99
Darstellung einer Kultmarke
„Worin existiert der Unterschied zwischen einer Kultmarke und einer konventionellen Marke und lässt sich aus dem Kultobjekt Red Bull eine Patentlösung zum Aufbau und Pflege einer Kultmarke ableiten?“
Autor:in:
Jörg Blohm (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2008 , Grade: 2,0
Price:
US$ 17.99