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Die negativen Auswirkungen frustrierender Spielerfahrungen auf den Werbe- und Sympathieeffekt von Brand-Placement in Videospielen
Autor:in:
Christian Meradji (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 15.99
Werbung auf den zweiten Blick. Programmintegrierte Werbeformen in Kinder- und Jugendmedien
Product Placement in Computer- und Videospielen und die Ansprache der Zielgruppe "Kinder"
Autor:in:
Jacqueline Siemon (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2013 , Grade: 1,3
Price:
US$ 16.99
Digitale Spiele als Werbeträger
Potentiale und Herausforderungen
Autor:in:
Jan Horak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2011 , Grade: 1,7
Price:
US$ 16.99
In-Game-Advertising. Die Betrachtung der Vor- und Nachteile für Unternehmen in der Marketingkommunikation
Autor:in:
Johannes Wagner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2018 , Grade: 1,0
Price:
US$ 14.99
Wie generiert man YouTube-Aufrufe? Strategien zur Rezipientenbindung am Beispiel des YouTubers "Hand of Blood"
Autor:in:
Daniel Zander (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 15.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Die Wirkung von In-Game Advertising auf die Zielgruppe
Autor:in:
Felix Dlugosch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 17.99
In-Game Advertising
Refinanzierungsstrategie der Zukunft auf dem Computer- und Videospielmarkt für Kinder?
Autor:in:
Anja Hempel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,7
Price:
US$ 14.99