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Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters
Autor:in:
Silviya Stamenova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2016 , Grade: 5.50
Price:
US$ 17.99
Exploring the impact of social media on individuals' self-esteem and body image
Autor:in:
Hanna Belhorodska (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2023 , Grade: C
Price:
US$ 6.99
Iconicity in brand names. An analysis of TV ads
Autor:in:
BA Nicole Eismann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2013 , Grade: 2.3
Price:
US$ 15.99
Social media usage in Swiss luxury hotels
An investigation in marketing communication processes for the development of innovative marketing strategies
Autor:in:
Bettina Fuesselberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: A
Price:
US$ 36.99
Creating a Brand Culture and Brand Campaigning
The Case of Red Bull
Autor:in:
Lioba Frings (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Case Study , 2015 , Grade: 1.3
Price:
US$ 6.99
The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
Autor:in:
Lily Marfisi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 17/20
Price:
US$ 36.99
The Use of Social Media within the Recruitment and Selection Process
Autor:in:
Susana Guedes (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2:1
Price:
US$ 17.99
The concept of authenticity in marketing research
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,7
Price:
US$ 6.99
Applying Neuro-Cognitive Framing to Personal Selling
Autor:in:
Simon Schäffer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Examination Paper , 2018 , Grade: 1,0
Price:
US$ 32.99
The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
Autor:in:
Simon Hörtreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
Roles of Social Media on Information Sites
Autor:in:
Louie Sanlad (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Literature Review , 2020 , Grade: 1.1
Price:
US$ 14.99
Internet Uses and Gratification. An Evidence from Millenials in Hyderabad
Autor:in:
Dr. Kunal Gaurav (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2019 , Grade: A
Price:
US$ 20.99
Harnessing Social Media Commercial Potential
Identifying Corporate Strategies to Monetise a Brand’s Fanbase
Autor:in:
MBA Mo Elnadi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 72.96
Price:
US$ 36.99
The influence of social networks on students' learning achievements
A literature review
Autor:in:
M.Sc. Sabrina Zawadzky (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Digital India Mission. Implications on Social Inclusion and Digital Citizenship
Autor:in:
Manisha Kumari Deep (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2018 , Grade: 2
Price:
US$ 14.99
The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
Autor:in:
Lisa Wiechert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
From the personalization of politics to the interactive policy on social media. The change of the communication paradigm
Autor:in:
Msc Political Science Julian Torres Roa (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 , Grade: 10
Price:
US$ 0.99
Breakup Commercials
Daniel Frampton´s Filmosophy in the context of spot advertisement
Autor:in:
Christian Schliebs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1,3
Price:
US$ 14.99
Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1.7
Price:
US$ 36.99
Filtering news on facebook
An assessment of users’ gatekeeper function through “liking” and “sharing” news
Autor:in:
Michaela Strobel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Examination Thesis , 2013 , Grade: 2,0
Price:
US$ 15.99
Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication
Autor:in:
Julia Anders (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,0
Price:
US$ 20.99
Public Relations for the Arts: What are the benefits?
Autor:in:
Candy Lange (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2006 , Grade: 1
Price:
US$ 14.99
Strategic e-brand management for small enterprises
Autor:in:
Alexandre Georjon (Author)
,
Antoinette Schroots (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2004 , Grade: 97%
Price:
US$ 36.99