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Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Absatzmittlergerichtete Strategien als Ausprägungen von Marktteilnehmerstrategien. Erklärung, Differenzierung und Bewertung
Autor:in:
Marina Aparicio-Mijares (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,7
Price:
US$ 15.99
Erlebnisorientierung als Erfolgsfaktor zur Differenzierung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2014 , Grade: 1,3
Price:
US$ 15.99
"Die richtige Mischung aus Standardisierung und Differenzierung"
Erfolgreiche interkulturelle Werbung in der Praxis
Autor:in:
Friedemann Karig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Faszination Kunst - Kunst als Möglichkeit, interkulturell zu werben
Autor:in:
Jens Hagendorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 1997 , Grade: 1,0
Price:
US$ 0.99
"What the label doesn’t tell you". Strategien der Bedeutungsvermittlung in der Werbekampagne 'Label Story' zu Jack Daniel's Old No. 7 Tennessee Whiskey
Autor:in:
Joshua Gennari (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 28.99
Kommunikationsbotschaften von Technologiemarken. Eine vergleichende Analyse am Beispiel Kopfhörer
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,0
Price:
US$ 15.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Unternehmenskommunikation mittels Social Media. Der interkulturelle Einfluss der Instagram Influencer im Web 2.0
Autor:in:
Teresa Entsfellner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 2,0
Price:
US$ 36.99
Chancen und Herausforderungen der Online PR im Zeitalter von Social Media im österreichischen Bankwesen
Autor:in:
Katharina Wimmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: Gut
Price:
US$ 36.99
Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 2
Price:
US$ 15.99
Interkulturelle Werbung
Autor:in:
Aurélie Cahen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 17.99
Schweizer Shoppingcenter in Zeiten des Online-Handels. Wie kann Kommunikationspolitik für Kundschaft sorgen?
Autor:in:
Tanja Bauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1.3
Price:
US$ 17.99
Kampagnenkonzept von Dove. Zielgruppen, Strategie und Kommunikationsmaßnahmen
"Meine Schönheit ist meine Entscheidung"
Autor:in:
Laura Buonocore (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 15.99
Kommunikation von Luxusmarken auf Social Media. Sind traditionelle Luxusmarken in den sozialen Medien erfolgreicher als junge?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Digital Branding. Entwicklung einer Online-Kommunikations-Strategie für die Marke Spotify
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Live Communication am Beispiel der Marke Adidas. Produkteinführung des neuen Fußballschuhs
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
Price:
US$ 17.99
Implementierung von Trendsportlern und Sportmodels als marketingwirksames Kommunikationsinstrument in die Kommunikationsstrategie der Marke NaturEnergie
Autor:in:
Daniel Korte (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Idealisierte Schönheit in der Werbebranche
Differenzierungsmöglichkeiten am Beispiel von Dove
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 14.99
Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung
Autor:in:
Karina Koeppl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1.3
Price:
US$ 31.99
Umparken im Kopf. Die (Re)Positionierung einer Marke am Beispiel von Opels Imagekampagne
Autor:in:
Laura Peters (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 17.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 42.99
Ein realistischen Schönheitsideal der Frau in der Webung? Analyse der Marke Dove
Autor:in:
Julia Wehrmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Neuromarketing. Erkenntnisse und Implikationen für das Online-Marketing
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,3
Price:
US$ 31.99
Imagebildung in der Werbung am Beipiel von EDEKA
Autor:in:
Marajka Parplies (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,7
Price:
US$ 15.99
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