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Product Placement. Vermittlung von Werbebotschaften durch parasoziale Interaktionen & Beziehungen
Auswirkungen der fiktiven Medienwelt auf RezipientInnen
Autor:in:
Sophie Marie Scharner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2
Price:
US$ 20.99
"What the label doesn’t tell you". Strategien der Bedeutungsvermittlung in der Werbekampagne 'Label Story' zu Jack Daniel's Old No. 7 Tennessee Whiskey
Autor:in:
Joshua Gennari (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 28.99
Social Media im Museum. Interaktion und Kommunikation mit einer digitalen Community
Autor:in:
Annkatrin Neumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,0
Price:
US$ 15.99
Journalist vs. Influencer. Zwei Multiplikatoren für die Public Relations im Vergleich
Autor:in:
Jemima Kumpf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 2.0
Price:
US$ 18.99
Die Beziehung zwischen Öffentlichkeitsarbeit und Journalismus
Eine Fallstudie (Input-Output-Analyse) am Beispiel amnesty international
Autor:in:
MA Julia Marg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 42.99
Inwiefern können Werbung und Stereotypen als Spiegel gesellschaftlicher Realität angesehen werden?
Autor:in:
Luca Marie Jakobs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 0.99
Digitales Empfehlungsmarketing als Instrument der Fitnessbranche. Wie wirken sich die Social-Media-Auftritte von Influencern auf die Sporteinstellung und Kaufbereitschaft ihrer Follower aus?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 20.99
Kommunikation zum Schutz der Umwelt. Wie der WWF als internationale Organisation seine Themen in der Öffentlichkeit platziert
Autor:in:
Lena Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Die Werbekampagne "Ich will ein Rind von dir!" von Lieferando
Werbeanalyse und Botschaft
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 14
Price:
US$ 2.99
Die Bedeutung des Eventmarketings als Live-Kommunikationsinstrument der Zukunft
Autor:in:
Andra Kaiser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 2,3
Price:
US$ 17.99
Instrumentalisierung der Raumsemantik in Greenpeace Werbespots
Autor:in:
Christina Haupt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2019 , Grade: 1,00
Price:
US$ 20.99
Die Selbstdarstellung der Allianz Deutschland AG in der Fernsehwerbung
Analyse des Werbespots "Alexander I. – Allianzkunde seit 2003"
Autor:in:
Christian Appel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 2,3
Price:
US$ 17.99
Sprachliche Selbstdarstellung in Umweltberichten der chemischen Industrie. Zur Verwendung der Begriffspaare Sicherheit und Schutz sowie Risiko und Gefahr
Autor:in:
Winfried Reßler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 1999 , Grade: 1.5
Price:
US$ 36.99
Erstellung eines Projekthandbuchs für die strategische Planung und Qualitätssicherung studentischer Projektarbeit
Der Kleinverlegertag an der HTWK zu Leipzig
Autor:in:
Mike Demmig (Author)
,
Stephanie Jordan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2015 , Grade: 1,3
Price:
US$ 20.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 42.99
Erlebnisorientierung als Erfolgsfaktor zur Differenzierung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2014 , Grade: 1,3
Price:
US$ 15.99
Werbeanalyse des Mezzo-Mix-Clips "Das kann nur ein echter Kuss..."
Cola küsst Orange. Das Märchen von Dornröschen und das Mischgetränk
Autor:in:
Pauline Meinke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013
Price:
US$ 6.99
Die Sprache des Bildes
Analyse von Text- und Bildsprache in der Printwerbung nach Roland Barthes
Autor:in:
Sandro Abbate (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 2,0
Price:
US$ 14.99
Social-Marketing - vom Begriff Altersvorsorgeplanung zur Zukunftsplanung
Autor:in:
Susanne Reckter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 2,3
Price:
US$ 16.99
Charakteristik und Gestaltungsmittel der Werbesprache in Deutschland
Analyse von Chancen und Risiken ausgewählter Textbeispiele
Autor:in:
Claudia Krüger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 2,3
Price:
US$ 20.99
Jetzt müssen Profis ran: PR-Arbeit von Agenturen für Gemeinden an den Beispielen Köniz und Konolfingen
Diplomarbeit im Rahmen der Höheren Fachprüfung für PR-BeraterInnen 07/08
Autor:in:
lic. phil. hist. Marcel Marti (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 5,5
Price:
US$ 16.99
PR-Meister der Manipulation?
Die Raucherinnenkampagne von Edward Bernays im Vergleich mit der Aufgabenstellung der Public Relations und der Vorder- und Hinterbühne von Erving Goffman
Autor:in:
Julia Degenhardt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2006 , Grade: 1
Price:
US$ 17.99
Alles Event – Oder?
Die Bedeutung des Events im Marketing Mix
Autor:in:
Björn Zschommler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2008 , Grade: 2,0
Price:
US$ 17.99
Zwischen Pietät und Profit - Ein Experiment zur Wirkung von Angstappellen in der Marktkommunikation von Bestattungsinstituten
Autor:in:
Aisha Nadine Seitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: 2,1
Price:
US$ 36.99
Zwitschernde Chefs. Darstellung der CEO-Kommunikation auf Twitter
Autor:in:
Kassandra Ochs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,3
Price:
US$ 17.99