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Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
Eine explorative und interkulturelle Studie
Author:
Josephine Starke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis, 2010
Price:
US$ 36.99