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International Business
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Which of the Europe's Beer Markets offers the highest unrealised Market Potential?
Market potential analysis of the European Beer Market in order to recommend a foreign market entry strategy for the fictive company OBUL
Autor:in:
Endrik Hasemann (Author)
,
Andreas Spors (Author)
Subject:
Business economics - General
Category:
Master's Thesis , 2004 , Grade: Distinction (75 - 85%)
Price:
US$ 36.99
Globale Marken auf lokalen Märkten. Die Bedeutung des kulturellen Kontexts bei der Entwicklung von Werbebotschaften anhand ausgewählter Beispiele aus der Automobilindustrie
Autor:in:
Anna-Lena Höcker (Author)
Subject:
Business economics - General
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 30.99