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"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content
Autor:in:
Lucian Morariu (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 42.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 50.99