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Results for »
Computerspielen
« (10 results)
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In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Autor:in:
Hendrik Heyn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 20.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
In Game Advertising
Werbung in Computerspielen
Autor:in:
M.A. Robert Kampf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,7
Price:
US$ 14.99
In-Game Advertising. Computer- und Videospiele als Werbemedium und deren intermediale Positionierung
Autor:in:
Alexander Wiesinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1
Price:
US$ 0.99
Kauftrigger für Konsumgüter in der virtuellen Welt von "Second Life"
Autor:in:
Jessica Kemper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 32.99
Werbung auf den zweiten Blick. Programmintegrierte Werbeformen in Kinder- und Jugendmedien
Product Placement in Computer- und Videospielen und die Ansprache der Zielgruppe "Kinder"
Autor:in:
Jacqueline Siemon (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2013 , Grade: 1,3
Price:
US$ 16.99
Die negativen Auswirkungen frustrierender Spielerfahrungen auf den Werbe- und Sympathieeffekt von Brand-Placement in Videospielen
Autor:in:
Christian Meradji (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 15.99
PR-Handbuch für Games: Einführung in die PR-Kampagnenerstellung für ein Computer- oder Videospiel
Autor:in:
Kerstin Strangfeld (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Digitale Spiele als Werbeträger
Potentiale und Herausforderungen
Autor:in:
Jan Horak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2011 , Grade: 1,7
Price:
US$ 16.99
In-Game Advertising
Refinanzierungsstrategie der Zukunft auf dem Computer- und Videospielmarkt für Kinder?
Autor:in:
Anja Hempel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,7
Price:
US$ 14.99