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Sind Guerilla Marketing-Aktionen schlechter als ihr Ruf?
Eine kausalanalytische Betrachtung der Erfolgsfaktoren und Gefahrenpotentiale im Guerilla-Wirkungsmodell
Autor:in:
Thomas Backes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 41.99