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Brand Management in the Age of Digitalization
How to Manage Brand Related User Generated Content in Times of the Web 2.0
Author:
Eva Niesing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper, 2014
Price:
US$ 17.99
Focusing on the Customer: The Concept of the Customer Journey
Author:
Dipl.-Oec. Andreas Janson (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper, 2011
Price:
US$ 17.99