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Facebook als Kundenbindungsinstrument in der Unternehmenskommunikation
Chancen und Risiken des Kundenbindungsmanagements am Beispiel der Coca-Cola Fanpage
Autor:in:
Lars Henke (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 0.99