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Storytelling in der viralen Markenkommunikation
Welche Eigenschaften sollten virale Videos enthalten, damit diese freiwillig von Konsumenten verbreitet werden?
Autor:in:
Nadine Hammele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99