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Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
Impact of location-based services on consumers’ buying behaviour, illustrated by the German market
Autor:in:
Daniel Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 2.0
Price:
US$ 9.99
Building Customer Loyalty through Value Added Services
A Case of Telecom Sector
Autor:in:
Mandeep Singh (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 44.99
The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 23.99
Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products
Autor:in:
Abebaw Gebrehanna Halabo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 4.0
Price:
US$ 38.99
The Advantages of Loyalty Programms for Customers. A Case Study of the Lufthansa Miles & More Programm
Autor:in:
Gesa Vanessa Krack (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 2,2
Price:
US$ 39.99
Is Windowing a Promising Distribution Model for the Music Industry?
Autor:in:
Sebastian Strootmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 18.99
Analysis of the psychological effects of communication policy in consideration of a consumer brand
Autor:in:
Charicea Kaspers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 2,3
Price:
US$ 41.99
Identifying Participation Motives of Peer-to-Peer Carsharing Users
Peer-to-Peer Carsharing. Who? Why? How?
Autor:in:
Juliana Waltermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,1
Price:
US$ 20.99
Weblogs. A Critical Analysis of a New E-business Model
Autor:in:
Carina Schebitz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 2,0
Price:
US$ 30.99
Unified Communications and Collaboration as a Key to Ameliorate the Customer Service Experience
Autor:in:
Roger Otto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,8
Price:
US$ 31.99
Brand Management consistent with Sustainability
Autor:in:
Alexander Veliki (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 31.99
The impact of emotional branding on brand loyalty in the skin care market
Comparing the German and the UK market using the example of Nivea and Dove
Autor:in:
Jennifer Sonntag (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 67
Price:
US$ 36.99
Brands, colours, images and the "bio"-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them
Autor:in:
Plamen Marchev (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: DE: 1; DK: 12
Price:
US$ 36.99
Intercultural Competence - The Key to Successful International Marketing
Intercultural Behavioral Training as an Approach to Market Development
Autor:in:
Monika V. Kronbügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2015 , Grade: A
Price:
US$ 42.99
Using Ambidexterity to Achieve Service Excellence
A Practical Example of Vodafone in the German Telecommunication Market
Autor:in:
Alexander Ditzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
The Success of the Occupy Wall Street Movement due to Twitter
Autor:in:
Finbar O' Grady (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: B2
Price:
US$ 18.99
Critical Success Factors of Online Marketing Campaign
Autor:in:
Kelly Clarkson (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 31.99
Impact of the Color Red on the Marketing of Consumer Goods
Autor:in:
Julia Bölke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 18.99
Fighting brand counterfeiting in E-commerce
Nike as an example
Autor:in:
Dipl.Kffr.(FH), BBA Annika Kristin Baiker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Brands in the Retrospective. A consumer motivation study
Autor:in:
Nora Henning (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2004 , Grade: 8 (1,7)
Price:
US$ 36.99
Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2022 , Grade: 1,7
Price:
US$ 39.99
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