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How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
Autor:in:
Isabelle Idrac (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013
Price:
US$ 36.99
The importance of social media and opportunities to reach young target groups via social media for start-ups Submission
-
New
Autor:in:
Eric Carstensen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020
Price:
US$ 32.99
Influencer Advertising versus Traditional Advertising
A Comparison between two Advertising Strategies regarding their Power of Influence
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
The Potential of Influencer Marketing for Tour Operators to Increase Brand Value
Autor:in:
Alina F. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 31.99
The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour
Autor:in:
Laura Larissa Klempt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1.0
Price:
US$ 41.99
Understanding the Adoption of Fitness Applications in China
A Social Perspective on Motivation
Autor:in:
Immanuel Nama (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1
Price:
US$ 31.99
Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers
Revealing the Effect of specific Factors on Consumers’ Product Preferences and Buying Decisions
Autor:in:
Christin Smuda (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,0
Price:
US$ 30.99
The portrayal of women in Elle magazine advertisements. A comparison between France and Russia
Autor:in:
Christin Thieler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 30.99
Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
Autor:in:
Melanie Hahn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,00
Price:
US$ 17.99
Smart Digital Signage
How will a retail example of a smart environment influence consumers from an environmental psychology perspective?
Autor:in:
Johan Hallen (Author)
,
Kajsa Sörlien (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: A (5,0)
Price:
US$ 20.99
Manipulation of society through advertising. Language manipulation mechanisms in advertisements
Autor:in:
Stacie Writes (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2014
Price:
US$ 20.99
The Use of Social Media within the Recruitment and Selection Process
Autor:in:
Susana Guedes (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2:1
Price:
US$ 17.99
Filtering news on facebook
An assessment of users’ gatekeeper function through “liking” and “sharing” news
Autor:in:
Michaela Strobel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Examination Thesis , 2013 , Grade: 2,0
Price:
US$ 15.99
Corporate and Brand image among Telugu dailies in Indian Print Media
Autor:in:
Pradeep Kumar (Author)
,
E. Nagaraju (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2013 , Grade: none
Price:
US$ 0.99
The Impact of Social Media on the PR Industry
Autor:in:
Iliyana Stareva (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 50.99
Viral Marketing within Social Networking Sites
Autor:in:
Sven Wilde (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Communication strategies for product recalls in the healthcare business
Autor:in:
Thomas Osche (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2007 , Grade: 1.3
Price:
US$ 31.99
Advertising Ethics - An Oxymoron?
Autor:in:
Harald Blocher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2003 , Grade: 1,7
Price:
US$ 18.99
Viral Marketing - A crucial new dimension in 21st century marketing?
Autor:in:
Michael Bryce (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0 (A)
Price:
US$ 33.99
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
Autor:in:
Florian Mayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: 75
Price:
US$ 18.99
The dangers of social media. How cancel culture and shitstorms can affect companies and how to recover from it
Autor:in:
Kira Mertens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,1
Price:
US$ 30.99