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Die Bedeutung des Electronic Word-of-Mouth für die Informationssuche von Konsumenten
Eine empirische Studie am Beispiel der Unterhaltungselektronik unter Berücksichtigung verschiedener Einflussfaktoren
Autor:in:
Friederike Schwalbe (Author)
Subject:
Communications - Research, Studies, Enquiries
Category:
Master's Thesis , 2016 , Grade: 2,0
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US$ 36.99