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Einfluss der Werbung im TV und sozialen Medien auf die Markenbindung
Eine empirische Analyse der Glaubwürdigkeit und Vertrauenswürdigkeit
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New
Autor:in:
Jana Behrens (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2024 , Grade: 2,0
Price:
US$ 40.99
Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
Wie können Unternehmen erfolgreich und authentisch Referenzen aus der HipHop-Kultur in Werbevideos einbeziehen?
Autor:in:
Sebastian Block (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 40.99
Fachverlage und elektronisches Publizieren
Wirtschaftliche Chancen und Risiken virtueller Communities
Autor:in:
Diplom-Medienökonom (FH) Tuma Eroglu (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,1
Price:
US$ 36.99
Frauen zwischen Erwerbstätigkeit und Kinderbetreuung
Bewertende Analyse der Maßnahmen und Instrumente der aktuellen staatlichen Familienpolitik und familienorientierten Personalpolitik für Mütter, Staat und Unternehmen
Autor:in:
Catrin Röding (Author)
,
Yvonne Littek (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 44.99
Einsatzmöglichkeiten des Web 2.0 für die politische Kommunikation und Wirtschaft in Deutschland
Autor:in:
Marcel Mebus (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Information als Wirtschaftsgut. Digitale Wertschöpfung von E-Marketplaces und die Herausforderung der "Free"-Ökonomie in Nischenmärkten
Autor:in:
Niko Schotte (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 2,3
Price:
US$ 27.99
Die Chancen und Risiken des Sportsponsorings im Bereich Profifußball für den Gesponserten
Am Beispiel des FC Schalke-Gelsenkirchen 04 e.V.
Autor:in:
Joannis Paul Schweres (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Virtuelle Güter: Instrumente und Anreize zum Kauf
Autor:in:
Janina Welter (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2011 , Grade: 1,5
Price:
US$ 36.99
Stationärer Modeeinzelhandel in Deutschland. Chancen und Herausforderungen im Rahmen der digitalen Transformation
Autor:in:
Anne Neif (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2021 , Grade: 2,0
Price:
US$ 30.99
Schwule Zeitschriften auf dem deutschen Pressemarkt: Thematisch und inhaltlich vergleichbar zu Lifestyle-Formaten mit heterosexueller Zielgruppe?
Autor:in:
Maik Merkel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 32.99
Videokonferenzen inszenieren. Konzeptionelle Bildgestaltung und Umsetzung digitaler Kommunikation im professionellen Umfeld
Autor:in:
Galina Senk (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 38.99
Avatar-basierte Gamification. Erfolgsfaktoren, Modellentwicklung und Anwendung an der Second Screen-App Spect8
Autor:in:
Sebastian Braun (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Onlinekommunikation im Fundraising. Eine Analyse der Potenziale und des Einsatzes von Blogs bei Kinderhilfswerken
Autor:in:
Caroline Lauhoff (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016 , Grade: 1,0
Price:
US$ 35.99
Bastler und sozio-technische Unternehmer des sozialen Internets
Über die Transformation von sozialen Internetanwendungen zu ökonomischen Konzepten
Autor:in:
Theodor Carl (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2007 , Grade: 1,5
Price:
US$ 33.99
Online-Maßnahmen zur Absatzförderung von Publikumszeitschriften im deutschen und schweizerischen Markt auf Basis von E-Commerce-Systemen
Autor:in:
Kai Israel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Konzeption einer zukunftssichernden redaktionellen Marketingstrategie für die Landeszeitung, Zeitung der Deutschen in Böhmen, Mähren und Schlesien
Autor:in:
Daniel Heine (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Medienmarkenmanagement aus Perspektive des market-based-view und der resource-based-view of strategy
Autor:in:
Dipl. Medienwirtin Simone Drott (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Redaktionelles Marketing - Theoretische Darstellung der Thematik und die Abbildung der redaktionellen Realität bei Tageszeitungen anhand eines Case Study Ansatzes
Autor:in:
Florian Funk (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Analyse und Gestaltung von Geschäftsmodellen im digitalen Fernsehen
Autor:in:
Jürgen Beckmann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2003 , Grade: 1,3
Price:
US$ 44.99
E-Commerce und Markenaufbau auf Online-Marktplätzen. Plattformanalyse und Strategien für produzierende Unternehmen
Autor:in:
David Wötzel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2017 , Grade: 1,5
Price:
US$ 36.99
Blogger als Markenbotschafter. Zwischen Authentizität und bezahlter Produktplatzierung im Internet
Autor:in:
Saskia Schneider (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 31.99
Ökologisches und erfolgreiches Wirtschaften. Wie Ökomarketing die Konsumentenentscheidung beeinflusst
Autor:in:
Irina Palatai (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Die Potenziale von Mobile Business in Zeitungs- und Zeitschriftenverlagen
Autor:in:
Kai Israel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 42.99
Digitalisierung und Konvergenz. Umbruch in der Organisation der Technologie-, Medien-, und Telekommunikationsbranche
Autor:in:
Bertrand Born (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 44.99
Darstellung und Analyse des Marktes für rechtsextreme Musik in Deutschland
Autor:in:
Adrian Kummer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 42.99
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