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Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Autor:in:
Hendrik Heyn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 20.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
eSports und professionelles Videospielen als eigene Sportart in Deutschland. Zukunftschancen und Entwicklungspotenzial
Autor:in:
Maurice Hossinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 31.99
Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
Untersuchung anhand aktueller Werbeanzeigen und Werbespots
Autor:in:
Alexander Gehringer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 1,7
Price:
US$ 48.99
PR-Handbuch für Games: Einführung in die PR-Kampagnenerstellung für ein Computer- oder Videospiel
Autor:in:
Kerstin Strangfeld (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Influencer Marketing in dem Sportverein TSVgg Stuttgart-Münster 1875/99 e.V.
Autor:in:
Tabea Jakisch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,6
Price:
US$ 31.99
Der Einfluss emotionaler Werbung auf das Konsumentenverhalten
Autor:in:
Laurin Stappel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 17.99
Branchenspezifisches Social Media Marketing auf Instagram
Autor:in:
Isabelle Meuth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,3
Price:
US$ 27.99
Entwicklung eines Marketing-Konzepts für in- und ausländische Besucher der Fußball-WM 2006 in Deutschland
Schwerpunkt Kommunikation
Autor:in:
Andreas Freyburger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Wie wirkt sich geschlechtergerechte Sprache auf das Kaufverhalten aus? Eine Untersuchung am Beispiel von Plakatwerbung
-
New
Autor:in:
Leonie Legrand (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Das Zusammenspiel von Politik und sozialen Medien. Interne und externe Einflussfaktoren auf die Nutzerbewertung politischer Beiträge
Autor:in:
Daniel Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 0.99
Zukunftsmarketing im Fußball. Veränderungen des Marketings durch die Generation Z
Autor:in:
Tim Schoster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Kauftrigger für Konsumgüter in der virtuellen Welt von "Second Life"
Autor:in:
Jessica Kemper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 32.99
Ängste im Marketing. Die Werbewirkung von Angst reduzierenden und induzierenden Anzeigen anhand von Bild- und Textkombinationen
Autor:in:
Dominik Mühlbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 40.99
Kommunikationsgrundsätze beim Gender-Marketing. Kritische Erfolgsfaktoren der Marketing-Kommunikation
Autor:in:
Susanne Löw (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,3
Price:
US$ 30.99
Kongruenzeffekte bei der Nutzung von Health Claims. Auswirkungen auf die Glaubwürdigkeit von Produkten
Autor:in:
Alisa Said (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Crossmediale Krisenkommunikation zur Aufmerksamkeitssteigerung in Öffentlichkeit und Politik. Möglichkeiten und Grenzen
Das Bündnis #AlarmstufeRot
Autor:in:
Nicole Schweinberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: Sehr gut (1) mit 88,5%
Price:
US$ 36.99
Social Commerce. Einfluss von Social Media auf das Konsumverhalten beim Onlineshopping
Autor:in:
Nathalie Felder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,43
Price:
US$ 33.99
Die Marketing-Nutzung von Instagram Stories in der Modebranche
Analyse der Modeunternehme H&M, Louis Vuitton und Nike
Autor:in:
Franziska Faschingbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 31.99
Wie vermarkten sich (Spitzen-)SportlerInnen? Eine Analyse der Vermarktung Cristiano Ronaldos
Autor:in:
Alexander Friedl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,5
Price:
US$ 36.99
Online Social Networks als Bühne der Inszenierung
Einfluss und Auswirkungen auf die Selbstdarstellung unter der Nutzung von Instagram
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,5
Price:
US$ 31.99
Strategien um die Generation Z zu erreichen und zu binden
Bedeutung für das soziale Netzwerk Instagram
Autor:in:
Vera Grillmaier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 17.99
Die Inszenierung von Influencern in den sozialen Medien am Beispiel von Instagram. Möglichkeiten und Probleme
Autor:in:
Daniel Nerger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2.0
Price:
US$ 20.99
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