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Creating customer value in a service-dominant environment
Competitive advantage through dynamic capabilities and absorptive capacity
Autor:in:
Thilo Kiefer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010
Price:
US$ 31.99
Type and timing of rewards as influencing factors on the value perception of a customer loyalty program
Autor:in:
Master of Science Ulrich Pohl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2006 , Grade: 1,5
Price:
US$ 79.99
What to do with Unprofitable Customers? Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers
Autor:in:
Anna Balashova (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 18.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Exploring family business. Culture and values as a competitive advantage
Autor:in:
Iaroslava Blyshchuk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 1,1
Price:
US$ 36.99
Building Customer Loyalty through Value Added Services
A Case of Telecom Sector
Autor:in:
Mandeep Singh (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 44.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market
Autor:in:
Natalie Janetzko (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
What Drives Motivation to Participate Financially in a Crowdfunding Community?
Autor:in:
Michel Harms (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 7 Punkte
Price:
US$ 0.99
Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention
An empirical study
Autor:in:
Nicklas Westphal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 74%
Price:
US$ 36.99
The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Autor:in:
Jörg Ziesak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,2
Price:
US$ 27.99
Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii
Autor:in:
Jörg Ziesak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
The effect of green marketing strategies. The market response to environmental announcements
Autor:in:
Lien Dekeyser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 16/20
Price:
US$ 0.99
Brand Management consistent with Sustainability
Autor:in:
Alexander Veliki (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 31.99
Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
Autor:in:
Bachelor of Arts Mona Carolina Frank (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Co-Branding as a brand strategy. An analysis from the resource-based view
Autor:in:
Frédéric Begemann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 90.99
Corporate Brand Management
Autor:in:
Dr. Krzysztof J. Chmielewski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 , Grade: 5.0 (summa cum laude)
Price:
US$ 0.99
Optimization of Cooperative Banks' Websites by Application of Persuasive Methods
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 31.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Key Success Factors of New Products / Product Innovations
Case Study: "Kess & Fit"
Autor:in:
Raffaele Aledda (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process
Autor:in:
C. Brüggemann, Tobias/ Lassek, S./ Gence (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2004 , Grade: 1,0 (A)
Price:
US$ 36.99
Intercultural Competence - The Key to Successful International Marketing
Intercultural Behavioral Training as an Approach to Market Development
Autor:in:
Monika V. Kronbügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2015 , Grade: A
Price:
US$ 42.99
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