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(Results for »
Celebrity
« (3 results))
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Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Author:
Raphael Städtler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis, 2010
Price:
US$ 36.99
Celebrity Endorsement. Why do consumers like celebrity endorsers?
Author:
BA Marketing Katrin Neubauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis, 2008
Price:
US$ 36.99
Filtering news on facebook
An assessment of users’ gatekeeper function through “liking” and “sharing” news
Author:
Michaela Strobel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Examination Thesis, 2013
Price:
US$ 15.99