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Wie effektiv ist personalisierte Werbung? Auswirkungen von Online-Targeting Methoden auf Einstellung und Verhalten von Nutzern
Autor:in:
Lena Förster (Author)
Subject:
Psychology - Media Psychology
Category:
Bachelor Thesis , 2020 , Grade: 1,0
Price:
US$ 20.99
Ehrlich währt am längsten?! Zusammenhänge zwischen zweiseitiger Werbung, Glaubwürdigkeit und empfundener Attraktivität des beworbenen Produktes
Autor:in:
Sarah Wolf (Author)
Subject:
Psychology - Media Psychology
Category:
Bachelor Thesis , 2017 , Grade: 1,7
Price:
US$ 36.99
Werbung und Kultur
Autor:in:
Natalie Korobenik (Author)
Subject:
Psychology - Media Psychology
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Auswirkungen von kreativen Marken- und Werbekonzepten auf Konsumierende. Qualitative Untersuchung von Image- und Gestaltungswirkung
Autor:in:
Christine Baranowski (Author)
Subject:
Psychology - Media Psychology
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Unterstützt durch Produktplatzierungen
Der psychologische Einfluss der Kennzeichnungsart und der Auffälligkeit von Produktplatzierungen auf die Werbewirkung
Autor:in:
Patrick Schneider (Author)
Subject:
Psychology - Media Psychology
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99