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Die Bedeutung von Autorität und Expertise in der Werbung
Einfluss eines Arztkittels und eines „Dr. med.“-Titels auf die Glaubwürdigkeit der Werbebotschaft, die Einstellung zum Produkt und die Zahlungsbereitschaft
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New
Autor:in:
Madita Fechtner (Author)
Subject:
Psychology - Industrial and organizational psychology
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 39.99
Die Rolle von Emotionen in der Werbung. Welchen Einfluss hat emotionale Werbung auf das Kaufverhalten?
Autor:in: Anonymous
Subject:
Psychology - Industrial and organizational psychology
Category:
Bachelor Thesis , 2018 , Grade: 1,0
Price:
US$ 36.99
Erfolgreiche Werbetechniken im Zeitraum 2000 bis 2019. Werbung im Wettbewerb um Aufmerksamkeit
Autor:in: Anonymous
Subject:
Psychology - Industrial and organizational psychology
Category:
Bachelor Thesis , 2019 , Grade: 1,5
Price:
US$ 31.99
Der Effekt von Pop-up-Werbung auf Internetnutzer
Wie reagieren Konsumenten auf Pop-ups verschiedener Größe?
Autor:in:
Julia Klippenstein (Author)
Subject:
Psychology - Industrial and organizational psychology
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 36.99
Der Einfluss von Verpackungsdesign auf das Konsumentenverhalten. Werbepsychologisch optimiertes Produktdesign am Point of Sale
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New
Autor:in:
Selina Liska (Author)
Subject:
Psychology - Industrial and organizational psychology
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 29.99