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Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010
Price:
US$ 36.99
Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
An Empirical Study in the Television Industry
Autor:in:
Hendrik Arnold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 9.0 (out of 10)
Price:
US$ 20.99
Corporate Social Responsibility. The Public Image of Companies in the Context of CSR
Autor:in:
Jürgen Mayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1.0
Price:
US$ 42.99