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Retailbanking im Spannungsfeld zwischen kurzfristigem Verkaufserfolg und langfristigem Kundennutzen
Wie können Banken das Vertrauen ihrer Kunden im Anlagegeschäft zurückgewinnen?
Autor:in:
Oliver Haas (Author)
,
Heike Kleefisch (Author)
,
Jessica Wächter (Author)
,
Katja Zimmer (Author)
Subject:
Business economics - Investment and Finance
Category:
Scientific Study , 2010
Price:
US$ 31.99