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Einführung in die DIAS-Matrix - Die Deep Impact Advertising Strategy
Entwicklung eines Modells zur zielgruppen- und phasengerechten Einführung von Innovationen und Planung von Marketing-Aktivitäten
Author:
Dipl.-mult. , MOM Udo Rosowski et al. (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay, 2008
Price:
US$ 5.99