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Produkteinführungsstrategie bei Apple in den USA und Deutschland
Am Beispiel iPhone
Autor:in:
Dipl.-Kfm. (FH) Christoph Busch (Author)
,
Dipl.-Kff. (FH) Claudia Feickert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2008
Price:
US$ 16.99