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Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Absatzmittlergerichtete Strategien als Ausprägungen von Marktteilnehmerstrategien. Erklärung, Differenzierung und Bewertung
Autor:in:
Marina Aparicio-Mijares (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,7
Price:
US$ 15.99
Erlebnisorientierung als Erfolgsfaktor zur Differenzierung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2014 , Grade: 1,3
Price:
US$ 15.99
"Die richtige Mischung aus Standardisierung und Differenzierung"
Erfolgreiche interkulturelle Werbung in der Praxis
Autor:in:
Friedemann Karig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Faszination Kunst - Kunst als Möglichkeit, interkulturell zu werben
Autor:in:
Jens Hagendorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 1997 , Grade: 1,0
Price:
US$ 0.99
"What the label doesn’t tell you". Strategien der Bedeutungsvermittlung in der Werbekampagne 'Label Story' zu Jack Daniel's Old No. 7 Tennessee Whiskey
Autor:in:
Joshua Gennari (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 28.99
Kommunikationsbotschaften von Technologiemarken. Eine vergleichende Analyse am Beispiel Kopfhörer
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,0
Price:
US$ 15.99
Unternehmenskommunikation mittels Social Media. Der interkulturelle Einfluss der Instagram Influencer im Web 2.0
Autor:in:
Teresa Entsfellner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 2,0
Price:
US$ 36.99
Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 2
Price:
US$ 15.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Chancen und Herausforderungen der Online PR im Zeitalter von Social Media im österreichischen Bankwesen
Autor:in:
Katharina Wimmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: Gut
Price:
US$ 36.99
Interkulturelle Werbung
Autor:in:
Aurélie Cahen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 17.99
Schweizer Shoppingcenter in Zeiten des Online-Handels. Wie kann Kommunikationspolitik für Kundschaft sorgen?
Autor:in:
Tanja Bauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1.3
Price:
US$ 17.99
Kampagnenkonzept von Dove. Zielgruppen, Strategie und Kommunikationsmaßnahmen
"Meine Schönheit ist meine Entscheidung"
Autor:in:
Laura Buonocore (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 15.99
Kommunikation von Luxusmarken auf Social Media. Sind traditionelle Luxusmarken in den sozialen Medien erfolgreicher als junge?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Digital Branding. Entwicklung einer Online-Kommunikations-Strategie für die Marke Spotify
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Live Communication am Beispiel der Marke Adidas. Produkteinführung des neuen Fußballschuhs
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
Price:
US$ 17.99
Implementierung von Trendsportlern und Sportmodels als marketingwirksames Kommunikationsinstrument in die Kommunikationsstrategie der Marke NaturEnergie
Autor:in:
Daniel Korte (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Idealisierte Schönheit in der Werbebranche
Differenzierungsmöglichkeiten am Beispiel von Dove
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 14.99
Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung
Autor:in:
Karina Koeppl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1.3
Price:
US$ 31.99
Umparken im Kopf. Die (Re)Positionierung einer Marke am Beispiel von Opels Imagekampagne
Autor:in:
Laura Peters (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 17.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 42.99
Ein realistischen Schönheitsideal der Frau in der Webung? Analyse der Marke Dove
Autor:in:
Julia Wehrmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Neuromarketing. Erkenntnisse und Implikationen für das Online-Marketing
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,3
Price:
US$ 31.99
Imagebildung in der Werbung am Beipiel von EDEKA
Autor:in:
Marajka Parplies (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,7
Price:
US$ 15.99
Geschlecht in der interkulturellen Fernsehwerbung
Ein kontrastiver Vergleich stereotyper Männer- und Frauenbilder in der Coca Cola Light- und Coca Cola Zero-Werbung in Deutschland, England, USA, Türkei, Ägypten und China
Autor:in:
Sofia Gruca (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 17.99
Best Ager als wichtiger wirtschaftlicher Treiber in der Tourismusbranche
Konzeption einer Produktlinie für Best Ager bei der REWE Touristik GmbH
Autor:in:
Michael Stift (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 20.99
Markttrends und Konsequenzen für das Marketing im Business-to-Business-Bereich
Autor:in:
Carl Biedermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 2,0
Price:
US$ 17.99
Werbung "just-in-time" - Strategische Markenkommunikation durch Retail Medien
Verhinderung schleichender Markenerosion durch Schaffung von Präferenzen über strategische Markenkommunikation am Point Of Purchase
Autor:in:
Diplom-Volkswirt Jörg F. Zinke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2012
Price:
US$ 15.99
Verkaufsförderung - Ein Überblick über Grundlagen, Ziele und Ausprägungen
Autor:in:
Katharina Koß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012
Price:
US$ 14.99
Herausforderungen der crossmedialen Markenführung, dargestellt am Beispiel von "Welt der Wunder" - TV, Print, Online
Autor:in:
Julius Markertz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Markenkriterien & Kommunikationswege von NGOs am Beispiel Greenpeace
Autor:in:
B.A. Katharina Maute (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2011 , Grade: 3
Price:
US$ 16.99
Web 2.0-basiertes vs. Telecom 2.0-basiertes Marketing
Autor:in:
Sebastian Straube (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Kommunikationskonzept zur Neugründung eines Cafés
Autor:in:
Elisabeth Jacobs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Handelsunternehmen als Marke: Storebrands
Dargestellt anhand von Beispielen
Autor:in:
Betriebswirt (VWA) Sebastian Rauchhaus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 16.99
Social-Marketing - vom Begriff Altersvorsorgeplanung zur Zukunftsplanung
Autor:in:
Susanne Reckter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 2,3
Price:
US$ 16.99
Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
Autor:in:
Lisa Eiersebner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 31.99
Die Inszenierung von Berg und Gebirge in der audiovisuellen Werbung
Ein Extremraum der Natur und die polymorphen Strategien seiner medialen Inszenierung
Autor:in:
M.A. Nina Kolmorgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 41.99
Verfassungsmarketing - Ein neuer Weg aus der Zielgruppenfalle?
Autor:in:
Jasmin Teuteberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 19.99
Erstellung einer Kommunikations- bzw. Werbestrategie und deren marketingpolitischen Umsetzung zur Zielgruppenwerweiterung eines Modehauses
Inklusive Umfrage und Swot-Analyse mit dem Ziel der Erweiterung der Zielgruppe 20+
Autor:in:
Conny Wöhrlin (Author)
,
Christina Prieschl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Alles Event – Oder?
Die Bedeutung des Events im Marketing Mix
Autor:in:
Björn Zschommler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2008 , Grade: 2,0
Price:
US$ 17.99
"Coca-Cola sucht den Super-Mann"
Mediale Castings als Kommunikationsmittel für Unternehmen am Fallbeispiel der "Coke light Mann"-Wahl 2003
Autor:in:
Kerstin Radke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: 2,0
Price:
US$ 36.99
Abgrenzung der drei Typen öffentlicher Kommunikation: Public Relations, Werbung und Journalismus
Autor:in:
M.A. Kathleen Deutschmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2000 , Grade: 1,3
Price:
US$ 15.99
Werbung im Wandel - Das Internet als Werbeplattform
Autor:in:
Stefan Zeidler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 2.0
Price:
US$ 17.99
Corporate Identity am Beispiel der Volkswagen Immobilien - Eine Tochterfirma mit eigenem CD?
Autor:in:
Maren Herbst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2001 , Grade: 1,0
Price:
US$ 15.99
Wodurch unterscheidet sich Cybermobbing vom klassischen Mobbing und welche Präventionsmaßnahmen und Handlungsansätze lassen sich ermitteln?
-
New
Autor:in:
Raphaela Rosca (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,5
Price:
US$ 7.99
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