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Das klassische 4P-Modell im digitalen Wandel
Reflexion des traditionellen 4P-Modells und Case Study zur Distributionspolitik der Walt Disney Company
Autor:in:
Mary Lamb (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Case Study , 2023 , Grade: 2
Price:
US$ 17.99
Eine bewertende Betrachtung der Chancen und Risiken des Social Media Recruitings im Vergleich zur traditionellen Stellenanzeigenschaltung in Online-Jobbörsen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 15.99
Kommunikation von Luxusmarken auf Social Media. Sind traditionelle Luxusmarken in den sozialen Medien erfolgreicher als junge?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Ausführungen zu traditionellen Mitteln von Werbung und zur Internetwerbung
Autor:in:
Daniel Westphal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2004 , Grade: 2.0
Price:
US$ 0.99
"What the label doesn’t tell you". Strategien der Bedeutungsvermittlung in der Werbekampagne 'Label Story' zu Jack Daniel's Old No. 7 Tennessee Whiskey
Autor:in:
Joshua Gennari (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 28.99
Erfolgreiches Marketing im Kulturbetrieb. Strategien und Maßnahmen in der digitalen Ära
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2024 , Grade: 2
Price:
US$ 14.99
Doing Gender in der Werbung. Die Darstellung von Frauen in der Print- und Medienwerbung
Inwiefern werden traditionelle Frauenbilder reproduziert?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015
Price:
US$ 15.99
Social Media between High-School Graduates and Higher Education Institutions
Autor:in:
Lukas Riedner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1.0
Price:
US$ 36.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Social Media Strategien bei Dienstleistungsunternehmen. Zweidimensionale Schlüsselindikatoren der Literatur
Autor:in:
Octavian Popescu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 2
Price:
US$ 17.99
eSports und professionelles Videospielen als eigene Sportart in Deutschland. Zukunftschancen und Entwicklungspotenzial
Autor:in:
Maurice Hossinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 31.99
Che Guevara im Marketing-Mix? Guerilla-Werbung in Printmedien?
Autor:in:
Svenja Hennek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
eMarketing in der radikalen Politik
Untersuchung anhand der Fallbeispiele Greenpeace und NPD
Autor:in:
Stefan Wissert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,7
Price:
US$ 16.99
Konsequenzen einer Sortimentsreduktion
Autor:in:
Philip Tilhein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 17.99
Verfassungsmarketing - Ein neuer Weg aus der Zielgruppenfalle?
Autor:in:
Jasmin Teuteberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 19.99
Effektive Strategien im Lifestyle-Marketing
Zielgruppensegmentierung und Kommunikationsstrategien für den Aufbau starker Marken am Beispiel Ralph Lauren
Autor:in:
Stefanie Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Kritische Betrachtung von Product Placement im Film und TV
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 2,7
Price:
US$ 15.99
Change Management und Social Media Revolution in der Schmuckbranche. Studie zur Anpassung an das moderne Kaufverhalten
Autor:in:
Benjamin Grebing (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,7
Price:
US$ 17.99
Pop-Up-Restaurants vs. Klassische Restaurants. Eine Analyse der Kundenerwartungen und Erfolgsfaktoren in der modernen Gastronomie
Autor:in:
Kimberley Unger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 32.99
Marketing als betriebliche Funktion. MBA Digital Marketing und Data Management
Autor:in:
Manuela Jandl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1
Price:
US$ 14.99
Digitales Empfehlungsmarketing als Instrument der Fitnessbranche. Wie wirken sich die Social-Media-Auftritte von Influencern auf die Sporteinstellung und Kaufbereitschaft ihrer Follower aus?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 20.99
Social Media als Marketingtool im B2B-Sektor. Relevanz, Einsatzmöglichkeiten sowie Chancen und Risiken
Autor:in:
Laura Valentina Preiss (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,5
Price:
US$ 31.99
Social Media Marketing als Ausweg aus der Krise der Tageszeitungen?
Autor:in:
Julia Meier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 19.99
Der Finanzsektor in Zeiten der Digitalisierung
Eine kritische Betrachtung der Relevanz von Influencer-Marketing unter Berücksichtigung der Generation Y
Autor:in:
Santo Seminara (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,8
Price:
US$ 31.99
Fake Reviews. Eine Analyse gefälschter Rezensionen und mögliche Gegenmaßnahmen
Autor:in:
Christian Cöper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 20.99
Die Macht der Medien. Politische Meinungsbildung auf YouTube
Autor:in:
Nele Dechange (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020
Price:
US$ 0.99
Die Theorie der Schweigespirale im Social-Media-Zeitalter
Autor:in:
Minh Mai (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 14.99
Kommunikationsstrategie durch Influencer Marketing anhand der "Fanta x You" - Kampagne
Autor:in:
Lucas Rothbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2020 , Grade: 2,0
Price:
US$ 15.99
(Zweifelhafter) Ruhm. Ein Blick auf die Frauen in Social Media
Wie Instagram, YouTube und Co. berühmt machen
Autor:in:
Vanessa Hindinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,9
Price:
US$ 17.99
Blogs als neues Kommunikationsmedium in der Bildungswissenschaft. Beschreibung, Umsetzung und Reflexion einer eigenen Blogidee
Autor:in:
Konstantina Roussi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 2,3
Price:
US$ 16.99
Der Medienbegriff im Prisma der Multioptionalität. Das veränderte Medienverständnis im Zeitalter sozialer Netzwerke
Autor:in:
Kevin Tarun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,1
Price:
US$ 20.99
Werbespots von Under Armour. Das Körperbild des starken Mannes
Autor:in:
Dennis Winter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 20.99
„Follow me“. Authentische Kommunikation als Erfolgsfaktor für YouTuber
Eine empirische Untersuchung zum Verhältnis zwischen Bloggern und ihren Lesern
Autor:in:
Valentina Z. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 30.99
Customer Relationship Management. Die Grundlagen des CRM
Autor:in:
Christian Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2009 , Grade: 1,0
Price:
US$ 16.99
Die Marketingstrategie der fritz-kola GmbH
Eine kritische Analyse
Autor:in:
Birte Christiansen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2013 , Grade: 1,7
Price:
US$ 17.99
Risikoabschätzung bei der Festlegung von Vertriebswegen unter Berücksichtigung der Zielvorstellungen des Unternehmens
Autor:in:
Florian Schropp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 15.99
Eventmarketing als Instrument der Kundenbindung und -gewinnung, am Beispiel des Weinguts RUHE und GELASSENHEIT
Autor:in:
Olaf Sadzio (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,3
Price:
US$ 14.99
Kinder und Kommerz
Zielgruppenspezifisches Marketing im Lebensmittelsektor
Autor:in:
Frauke Schoon (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2012
Price:
US$ 14.99
Die Veränderung des Fernsehens zum Hintergrundmedium
Implikationen für Werbetreibende
Autor:in:
Andrea Harings (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 14.99
Ausländer als Werbezielgruppe - Betrachtung unter demographischen Gesichtspunkten, Markterfassung sowie Darstellung am Beispiel von Fernsehwerbung für Deutsch-Türken
Autor:in:
Ingo Paulus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 36.99
"Wann ist ein Mann ein Mann?" Analyse der Darstellung von Männerrollen in der Werbung für Herrenkosmetikprodukte
Autor:in:
Ingrid Forster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Social Media Plattformen als integrierter Bestandteil der Unternehmenskommunikation am Beispiel von Starbucks
Autor:in:
Alexej Antropov (Author)
,
René Biniossek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 16.99
Vom Konsumenten zum Markenfan. Moderne Markenkommunikation im Wandel
Unter besonderer Berücksichtigung des Unternehmens Red Bull
Autor:in:
Olivia Sarah Tänzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010
Price:
US$ 31.99
Das Verhältnis zwischen PR und Journalismus
Übermacht, Autonomie, wechselseitige Beeinflussung?
Autor:in:
Matthias Jahn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Anforderungen der Konsumenten an die Multichanneldistribution von Reiseveranstaltern
Autor:in:
Alexander Petschmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2.0
Price:
US$ 20.99
Konzeption und Kommunikationsstrategie für die regionale Kampagne zur Vermarktung des Bitterbiers Hövels
Autor:in:
Annika Matern (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2005 , Grade: 1,0
Price:
US$ 19.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Möglichkeiten und Probleme des Viral Marketing
Autor:in:
Gerald Scholl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 36.99
Das Verhältnis zwischen PR und Journalismus
Übermacht, Autonomie, wechselseitige Beeinflussung?
Autor:in:
Matthias Jahn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Rollenbilder von Mann und Frau in der Werbung. Ein Vergleich der Werbung der 1950er und 1990er Jahre in der Bundesrepublik Deutschland
Autor:in:
M.A. Sandra Dorschner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 16.99
Möglichkeiten und Grenzen des multisensorischen Marketing - eine kritische Analyse
Autor:in:
Nora Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2006 , Grade: 1,3
Price:
US$ 17.99
Die ökonomische Erfolgsmessung von Events
Möglichkeiten und Grenzen am Beispiel eines Automobilhauses
Autor:in:
Diplom-Medienwirtin Tanja Zobiak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Sterbende Aidskranke und blutverschmierte T-Shirts - Eine Erläuterung der Provokation in der Werbung am Beispiel der Benetton-Kampagnen
Autor:in:
Camelia Ratiu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2005 , Grade: 1.7
Price:
US$ 15.99
Kommunikationstheoretische Modelle als Basis massenkommunikativer Marketingkommunikation
Autor:in:
Christine Hierl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2004 , Grade: 1,3
Price:
US$ 15.99
Public Relations goes Internet - Dabei sein ist nicht alles. Websites missachten Bedürfnisse von Journalisten
Autor:in:
Beate Wiese (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2003 , Grade: 1,7
Price:
US$ 15.99
Die Bauer Verlagsgruppe - Unternehmens- und Marketingstrategie
Autor:in:
M.A. Katja Seidel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,7
Price:
US$ 19.99
Geschlechtsspezifische Darstellungsformen in der Anzeigenwerbung und ihr gesellschaftlicher Hintergrund
Eine Analyse anhand von Anzeigenbeispielen der Zeitschriften 'Focus' und 'TV Today'
Autor:in:
Alena Friedrich (Author)
,
Carla Reckling (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2000 , Grade: 1,3
Price:
US$ 18.99
Wissenschaft im Dialog - Vergleichende Analyse des Wissenschaftsteils der SZ und FAZ
Autor:in:
Livia Krentel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2001 , Grade: 2,0
Price:
US$ 15.99
Public Affairs - politische Unternehmenskommunikation als neue Form der Public Relations
Autor:in:
Joanna Mastalerek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1
Price:
US$ 19.99
Entwicklung einer Marketingkonzeption für ein Internet Start-up
Autor:in:
Florian Klass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2000 , Grade: 2,0
Price:
US$ 36.99
Online Marketing - Nutzung des Internets für Kundenbindung
Autor:in:
Jasmin Buhl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002
Price:
US$ 17.99
Markenpräsenz auf Festivals
Erlebnismarketing als profitable Marketingstrategie in den Festivalkampagnen der OTTO Group
Autor:in:
Nina Brockmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,33
Price:
US$ 17.99
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