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Towards Customer Equity: should marketers shift focus from brand equity?
Autor:in:
Malini Majumdar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2009
Price:
US$ 17.99
A Comparison of Online Shopping Behavior of American and German Consumers
Autor:in:
MBA, LL.M, Diplom-Kauffrau Silke Kühn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 2,7
Price:
US$ 36.99
Efficient Document Delivery Service. "Easy to Fly" Launches Marketing in the United States
Autor:in:
Abu Hossen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2023
Price:
US$ 0.99
How different channels engage consumers from various psychological perspectives. A case study of Starbucks, Coca-Cola, and Nestle
Autor:in:
Armstrong Odiwuor (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2024 , Grade: A
Price:
US$ 17.99
A digital marketing strategy for Bank365 Group
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2016 , Grade: 65
Price:
US$ 18.99
E-tailing in India. Customer satisfaction and online consumer buying behaviour
Autor:in:
Saumya Mishra (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2022 , Grade: A
Price:
US$ 36.99
The Degrowth Economy. Strategic Path for Clothing Brands´ Future and Empowerment Model for Fashion Consumers?
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 , Grade: 1
Price:
US$ 41.99
Cultural Influences on Consumer Goods Marketing in China
A German Perspective
Autor:in:
Mark Fernandez (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 41.99
Factors influencing consumers to purchase organic food products
A case on Gadag City of Karnataka state
Autor:in:
Rangappa Yaraddi (Author)
,
Virupaxayya Kulkarni (Author)
,
Aneesh G. M. (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2018 , Grade: 1.00
Price:
US$ 0.99
Competitive Advantage of an ABC Retail Firm
Autor:in:
Business Administrator Mutinda Jackson (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2018 , Grade: 95.4%
Price:
US$ 6.99
International Marketing. The Tesla Brand
Autor:in:
Tobias Hinterwimmer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2018 , Grade: 1,7
Price:
US$ 17.99
Facebook & Societal Marketing. A Strategic Assessment of Social Media Influence on Eco-Friendly Products Promotion
Autor:in:
G V Chandra Mouli (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2017 , Grade: A
Price:
US$ 0.99
The Support of Value Co-creation
A Critical Determination of the Internal Organisational, Operational and Structural Elements and External Communication and Human Interaction Requirements
Autor:in:
Ädris Osmani (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2016 , Grade: 2,0
Price:
US$ 6.99
Trade and Development. Realigning the Textile Industry in Turkey
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2010 , Grade: 5.5
Price:
US$ 17.99
Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour
Autor:in:
Dagmar Cyrklaff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 1,7
Price:
US$ 36.99
Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc.
Autor:in:
Master of Business Administration Andreas Kauerhof (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Corporate Brand Management
Autor:in:
Dr. Krzysztof J. Chmielewski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 , Grade: 5.0 (summa cum laude)
Price:
US$ 0.99
Fiber board coffins on the Swedish funeral market. Target Costing and Co-Creation
Autor:in:
Anna Lena Bischoff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 20.99
Apple marketing audit and new service product plan
Autor:in:
Sherry King (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 , Grade: A
Price:
US$ 17.99
Viral Marketing Campaigning
Production, Dispersion and Qualitative Assessment of a Viral YouTube Video
Autor:in:
Timo Wilhelm Rang (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2012 , Grade: 1,0
Price:
US$ 18.99
The Impact of PR as a Communication Tool of U.K. Budget Airlines
Autor:in:
Matthias Schimmel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 50.99
German Market Launch / Product Launch Plan: Neuro Drinks
Autor:in:
Silvio Wilde (Author)
,
Daniel Franzen (Author)
,
Maxim Stührenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2013
Price:
US$ 33.99
Non-Ownership Services for the Base of the Pyramid
An Analysis of the Applicability of Innovative Business Concepts
Autor:in:
Achim Schade (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,4
Price:
US$ 36.99
Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 , Grade: 70%
Price:
US$ 17.99
Interactive Value Creation - Mass Customization
About “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?”
Autor:in:
B.Sc. Yasemin Sari (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011 , Grade: 2,0
Price:
US$ 16.99
How to get noticed in Google
Introduction to Search Engine Optimisation in the Era of e-Retailing
Autor:in:
Angela Keil (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 20.99
Key Success Factors of New Products / Product Innovations
Case Study: "Kess & Fit"
Autor:in:
Raffaele Aledda (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Abercrombie & Fitch. Marketing Analysis
A macro-environmental and competitive audit
Autor:in:
Phillip Weber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 , Grade: 2
Price:
US$ 16.99
Strategic planning and marketing in museums with special regard to the situation in the United States and Austria
Strategische Planung und strategisches Marketing in Museen unter besonderer Berücksichtigung der Situation in den Vereinigten Staaten und Österreich
Autor:in:
Mag. Sandra Kreuzer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2
Price:
US$ 36.99
"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content
Autor:in:
Lucian Morariu (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 42.99
Retaining loyal customers in e-commerce - Winning customers is good, but keeping them is better
Autor:in:
Tim Stricker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,5
Price:
US$ 16.99
Krispy Kreme Business Case Study
Autor:in:
M.B.A. Nihat Canak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
Price:
US$ 17.99
Implementation of a city marketing strategy
Autor:in:
Oliver Tross (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2006 , Grade: 1,3
Price:
US$ 32.99
Switching Behaviour in the Offline and Online Service Industry
Autor:in:
Felix Hettlage (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2002 , Grade: 2,3 (B)
Price:
US$ 17.99
Negotiation as corporate skill
Autor:in:
Christina Kuttnig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Presentation (Elaboration) , 1999 , Grade: A
Price:
US$ 16.99
Permission Marketing of Infomediaries in M-Commerce Advertising
Autor:in:
Dipl. Kfm. Ali-Reza Moschtaghi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002
Price:
US$ 36.99
Elements of the Trade Panel and Special Analyses with Trade Panel Data
Autor:in:
David Nowak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2001 , Grade: 1,2 (A+)
Price:
US$ 19.99
eCommerce for Financial Institutions in Germany and the USA
Autor:in:
Klaus Schmidt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2001 , Grade: 1,3 (A)
Price:
US$ 36.99
Green Marketing vs. Greenwashing. Saving the world as a marketing strategy
Autor:in:
Marie Schad (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 34.99
How to Manage Customer Relationships in the Age of Digitalization
An Overview of the Influence Factors on Consumers’ Participation in Firm-Hosted Virtual P3 Communities
Autor:in:
Mira Oetzmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 18.99
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