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Customer Journey im Generationenvergleich. Marketing und Ferienhotellerie im Alpenraum
Autor:in:
Domenica Kolb (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,3
Price:
US$ 32.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
Autor:in:
Sebastian Schulz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
Crossmediale Krisenkommunikation zur Aufmerksamkeitssteigerung in Öffentlichkeit und Politik. Möglichkeiten und Grenzen
Das Bündnis #AlarmstufeRot
Autor:in:
Nicole Schweinberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: Sehr gut (1) mit 88,5%
Price:
US$ 36.99
Einsatzmöglichkeiten von Social Media als Vermarktungsinstrument in der Hotellerie
Anwendungskonzept für das 4* Hotel Schillerkopf
Autor:in:
Jasmin Litera (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Humor in der Werbung. Formen, Techniken, Einsatz und Wirksamkeit
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2023 , Grade: 96 aus 100
Price:
US$ 39.99
Social-Media-Marketing als Chance und Herausforderung für innovative Start-ups am Beispiel der "Matics Sports GmbH"
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 2.3
Price:
US$ 32.99
Untersuchung wirksamer Strategien zur nachhaltigen Festivalkommunikation
Soziale Medien als Schlüssel zum Erfolg
-
New
Autor:in:
Ann-Katrin Kaimer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 26.99
Ethno-Marketing bezogen auf die türkischstämmige Bevölkerung in Deutschland
Autor:in:
Tülin Yakarsimsek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 2,0
Price:
US$ 0.99
Cancel Culture auf Twitter. Eine qualitative Inhaltsanalyse des digitalen Aktivismus anhand von #KonsequenzenFürLuke
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New
Autor:in:
Kristina Heinrich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2024 , Grade: 1,0
Price:
US$ 42.99
KI-generierte Bildinhalte im Marketing
Eine experimentelle Studie über den Einfluss und die Akzeptanz von KI-generierten Bildinhalten bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,0
Price:
US$ 32.99
Zukunftsmarketing im Fußball. Veränderungen des Marketings durch die Generation Z
Autor:in:
Tim Schoster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Die Wirkung von Nutzerkommentaren auf die Glaubwürdigkeit grüner Werbung auf Social Media
Autor:in:
Bettina Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 40.99
Produktbeschreibungen im Online-Marketing. Was gilt als effektiv?
Erfolgsfaktoren in der Sportartikelindustrie anhand von Text-Mining identifizieren
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 2,0
Price:
US$ 39.99
Produktsuche via Chatbot im Onlinehandel? Eine Analyse der Einstellungen von Kundinnen und Kunden in der DACH-Region
Autor:in:
Martina Bald (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 36.99
Die dunkle Seite der Influencer-Rolle. Eine qualitative Expertenstudie
Autor:in:
Luisa Aspeleiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 18.99
Corporate Influencer. Das Potential von Unternehmensbotschaftern für das Employer Branding
Autor:in:
Svea Malin Rix (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 41.99
Storyliving. Immersives Marketing im Spannungsfeld von Erwartungen und Bedürfnissen
Autor:in:
Daniel Flamme (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Entwicklung eines Marketingkonzepts für einen Coworking Space im ländlichen Raum
Untersucht anhand der Stadt Luckenwalde in Brandenburg
Autor:in:
Jana-Christina Göttsche (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 41.99
Funktioniert Brand Storytelling bei klassischen und digitalen Marken gleich?
Image Through Story
Autor:in:
Mia-Malaika Lange (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Worin liegt die Herausforderung der Digitalisierung für die klassische Werbeagentur?
Von der einmaligen Designleistung zur Strategieentwicklung
Autor:in:
Anita Jentl-Jenewein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: A 93,2
Price:
US$ 31.99
Online-Medien in der Öffentlichkeitsarbeit klassischer Musiker. Die Web-Präsenz von Daniel Barenboim
Die digitale Bühne
Autor:in:
Anna Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017
Price:
US$ 31.99
Chancen und Risiken von Influencer Marketing
Autor:in:
Sarah Heinen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Come and follow me. Katholische Ordensgemeinschaften in Deutschland auf Social Media
Autor:in:
Annette Kaschner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Instagram Stories als Corporate Media Instrument. Nutzererwartungen und Handlungsempfehlungen für Unternehmen
Autor:in:
Samuel Kuhn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 2,3
Price:
US$ 36.99
Influencer Marketing auf YouTube
Eine Studie zur Ermittlung der Akzeptanz von Produktplatzierungen mit abgeleiteten Handlungsempfehlungen für die Branche
Autor:in:
Olga Nohles (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,8
Price:
US$ 45.99
Influencer Marketing. Überschätzter Trend oder nachhaltig wirksames Kommunikationsinstrument?
Eine empirische Analyse zur Erhöhung des Einflusses und der Glaubwürdigkeit des Influencer Marketings
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2017 , Grade: 2,0
Price:
US$ 36.99
Standardisierung versus Adaption. Der Einfluss kultureller Rahmenbedingungen auf die Erfolgsfaktoren von Produkteinführungen am Beispiel des brasilianischen Automobilmarkts
Autor:in:
Julia Schmid (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Visuelle Unternehmenskommunikation. Der Einfluss von Videos auf Wissensstrukturen in Unternehmen
Autor:in:
Anna-Christin Buck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 41.99
Krisenfestigkeit in der Sponsoringpartnerschaft. Kommunikationsstrategien in der Sportbranche
Autor:in:
Master of Arts Interkulturelle Werbung Carina Förg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Die Marktmacht von Facebook aus politökonomischer Perspektive
Autor:in:
Timm Leinker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Erfolgsfaktoren im Männermarketing. Das geschlechtsspezifische Kommunikations- und Kaufverhalten von Männern
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Erfolgsfaktoren des Content Marketing in österreichischen Online-Werbeagenturen
Autor:in:
Thomas Peham (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1
Price:
US$ 36.99
Leadgenerierung in Deutschland: Nutzenpotential für B2B-Unternehmen
Autor:in:
Jennifer Knauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,7
Price:
US$ 33.99
PR-Handbuch für Games: Einführung in die PR-Kampagnenerstellung für ein Computer- oder Videospiel
Autor:in:
Kerstin Strangfeld (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Multichannel-Retailing. Entwicklung des 8F-Erfolgsmodells zur Kanalverknüpfung
Autor:in:
Christian Sipos (Author)
,
Harald Eichsteller (Series editor)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
Eine explorative und interkulturelle Studie
Autor:in:
Josephine Starke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Produktinszenierung in Online-Shops
Entwicklung des Fit-Effect-Impact-Entscheidungstools zum Einsatz von Produktinszenierungen in Online-Shops auf Grundlage von explorativen Wirkungsforschungen
Autor:in:
Friedrun Grupp (Author)
,
Harald Eichsteller (Series editor)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
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