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Results for »
Marketing
« (70 results)
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Influencer Marketing. Welchen Stellenwert wird das Kommunikationsinstrument auf das Kaufverhalten der Generation Y haben?
Eine wissenschaftliche Analyse des Einflussfaktors "Influencer Marketing" auf die Generation Y in der Modebranche
Autor:in:
Samira Mosavi (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 36.99
Einsatzpotentiale virtueller Welten für das Marketing
Integration virtueller Welten unter Berücksichtigung ihrer medienspezifischen Eigenschaften in den Marketing-Mix
Autor:in:
Michael Neumann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Viral-Marketing und Blog-Marketing
Autor:in:
Master of Arts Stanislaw Schmidt (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Research Paper (undergraduate) , 2008 , Grade: 1,0
Price:
US$ 14.99
Multichannel-Marketing und Markenmanagement in der identitätsorientierten Markenführung
Welche Multichannel-Strategie ist für welche Marken geeignet?
Autor:in:
Marcel Schwitalla (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 14.99
Location-based-Marketing: Vergleichende Analyse der Service-Angebote für ortsbezogene Unternehmenswerbung
Autor:in:
Sonja Niegel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Redaktionelles Marketing - Theoretische Darstellung der Thematik und die Abbildung der redaktionellen Realität bei Tageszeitungen anhand eines Case Study Ansatzes
Autor:in:
Florian Funk (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Influencer Marketing in Instagram. Funktioniert Werbung noch nach dem 6-Stufen-Modell von 1961?
Anwendung eines Kommunikationsmodells aus der Werbewirkungsforschung auf ein digitales "Kommunikationsinstrument"
Autor:in: Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 14.99
International TV Market Selection. Case Study Time Warner Inc.
Autor:in:
Jessica Wallusch (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Case Study , 2015 , Grade: 1,7
Price:
US$ 14.99
Digital Distribution of Independent Music Artists: An Economic Analysis of Rights, Costs, and Market Potential
Autor:in:
Christoph Bruns (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Theorie und Praxis des Kinofilmmarketing. Professionelles Marketing durch Produktions- und Verleihunternehmen
Autor:in:
Inga Backen (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Doctoral Thesis / Dissertation , 2009 , Grade: Gut
Price:
US$ 41.99
Development of an Online Marketing, Digital Branding and Social Media Communication Strategy for BMW
Autor:in:
Pauline Possin (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
Price:
US$ 14.99
CBS in the American Market. Management and Strategy Analysis
Autor:in:
Alexandra Adamek (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2016 , Grade: 2,3
Price:
US$ 17.99
Influencer Marketing in sozialen Netzwerken als strategisches Marketinginstrument
Über das Kaufverhalten und seine Beeinflussung
Autor:in:
Andra Kaiser (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
e-commerce in modernen Medienunternehmen - 1:1-Marketing und Customer Relationsship Management
Autor:in:
Antonio Pizzuto (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2003 , Grade: 2,3
Price:
US$ 33.99
Ökologisches und erfolgreiches Wirtschaften. Wie Ökomarketing die Konsumentenentscheidung beeinflusst
Autor:in:
Irina Palatai (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Grundlagen, Konzeption und Umsetzung einer Social Media-Strategie
Autor:in:
Stefan Tackmann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2016 , Grade: 1,5
Price:
US$ 17.99
Social Media als erfolgreicher Bestandteil im Marketingmix von Kultureinrichtungen
Autor:in:
Manuela Linn (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 14.99
Influencer Marketing und das Kaufverhalten junger Menschen
Ein aktueller Forschungsstand
Autor:in:
Laura Schlicker (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Marketingmaßnahmen zur Steuerung von Variety Seeking im Konsumentenverhalten
Eine Literaturanalyse
Autor:in:
Annika Dölle (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Scientific Essay , 2013 , Grade: 1,0
Price:
US$ 31.99
Woodstock 2012 - ein realistisches Eventkonzept oder reine Illusion?
Die Entwicklung des Eventmarketings
Autor:in:
Janine Weber (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,5
Price:
US$ 36.99
Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
Wie können Unternehmen erfolgreich und authentisch Referenzen aus der HipHop-Kultur in Werbevideos einbeziehen?
Autor:in:
Sebastian Block (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 40.99
Die Potenziale von Mobile Business in Zeitungs- und Zeitschriftenverlagen
Autor:in:
Kai Israel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 42.99
Basics, conception and implementation of a social media strategy
Autor:in:
Stefan Tackmann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2016 , Grade: 1,5
Price:
US$ 16.99
Die Bedeutung von Social-Media-Plattformen der Luxus-Fashion-Marken für die Generation Z
Autor:in: Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 38.99
Cross-Media-Analyse der Kommunikationstechniken der Gemeinde Kochel am See
Anhand des Projektes "Wir bringen den See zum Koche(l)n!"
Autor:in:
Vera Schwaiger (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Project Report , 2012 , Grade: 1,3
Price:
US$ 17.99
Online-Maßnahmen zur Absatzförderung von Publikumszeitschriften im deutschen und schweizerischen Markt auf Basis von E-Commerce-Systemen
Autor:in:
Kai Israel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Kinomarketing für die Generation 50+
Möglichkeiten und Grenzen
Autor:in:
Matthias Strobel (Author)
,
Julianne List (Author)
,
Axel Goldammer (Author)
,
Marleen Härtwig (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2009
Price:
US$ 14.99
CI-Strategien bei privaten Fernsehsendern am Beispiel von N24
Autor:in:
Florian Fiedler (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2006 , Grade: 2,0
Price:
US$ 17.99
Der Einfluss von Werbung auf die Wohlfahrt der Gesellschaft
Autor:in:
Janine Kuhlmann (Author)
,
Anna Nikolaus (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 17.99
Die Erfolgskontrolle eines Konzepts anhand der Evaluation in der operativen Umsetzung
Kampagnenmanagement
Autor:in:
Else Kunze (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 14.99
Medienproblematik zwischen öffentlich rechtlichem Rundfunk, privaten Sendern und Pay-TV Anbietern bei Übertragungsrechten für die Fußball Bundesliga
Autor:in:
Philipp May (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,3
Price:
US$ 15.99
Die Bedeutung von Markenpolitik im Bereich auditive Medien
Mit Fokus auf Radio- und Musik-Streaming-Anbietern
Autor:in:
Laura Fietz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Mitarbeiter-Incentives. Eventmarketing als Motivationsförderungsinstrument in Unternehmen
Autor:in:
Soheyl Khonsari (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Unitymedia Kabel BW öffnet seinen Horizont
Eine Analyse der Entwicklungsmöglichkeiten und Zukunftsperspektiven des Smart-TV-Portals Horizon in Deutschland
Autor:in:
Matthias Vogt (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Research Paper (undergraduate) , 2013 , Grade: 1,3
Price:
US$ 31.99
Computerspiele als Werbeträger
Erscheinungsformen, Wirkungen und Einsatzmöglichkeiten von In-Game Advertising in der Marktkommunikation
Autor:in:
Marc Ziegele (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 0.99
Massenphänomen Online-Sport-Events
Am Beispiel der Ski Challenge
Autor:in:
Mag. Lukas Rössler, MBA (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2009 , Grade: 1
Price:
US$ 42.99
Kommunikationsmix. Produktentwicklung und Ausarbeitung möglicher Kommunikationsinstrumente zur Vermarktung eines Produktes
Autor:in:
Marie Leukel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 31.99
Filmmarketing
Autor:in:
Nico Viets (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2008 , Grade: 1,7
Price:
US$ 14.99
Service-Dominant-Logic als neues Marketingparadigma. Grundlagen und kritische Betrachtung
Die Bedeutung der Service-Dominant-Logic am Beispiel von Apple
Autor:in: Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 17.99
Strategische Kommunikationspolitik und Schnittstellen-Management im Stadttheater am Beispiel einer kontrovers rezipierten Premiere
Autor:in:
Magister Artium Michael Birkner (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Examination Thesis , 2011 , Grade: 1,0
Price:
US$ 17.99
Maßnahmen des Abonnentenmarketings bei Publikumszeitschriften
Autor:in:
Kai Israel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Ausgewählte Marketingtheorien und ihre Anwendungsmöglichkeiten für Unternehmen der Film- und Fernsehproduktion
Autor:in:
Niklas Bäumer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2003 , Grade: 2,7
Price:
US$ 0.-
Relevanz und Spezifika von Medienmarketing in der Medien- und Informationsgesellschaft
Autor:in:
Alec Wohlgroth (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2005 , Grade: 5.5
Price:
US$ 15.99
Interkultureller E-Commerce: Voraussetzungen, Realisierung und Problemfelder
Autor:in:
Ina Neumann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,7
Price:
US$ 17.99
The future role of digital media
Autor:in:
Anne Nölling (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Seminar Paper , 2006 , Grade: 1,0
Price:
US$ 17.99
How to organize an event. The example of Tomorrowland
Autor:in:
Julia Schröder (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2020 , Grade: 1,8
Price:
US$ 17.99
Strategies of adaptation and commercialisation from global entertainment tv-formats on the basis of the endemol company
Autor:in:
Mario Ziemkendorf (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Seminar Paper , 2008 , Grade: 2,0
Price:
US$ 14.99
Sponsoring- und Licensing-Strukturen der DFL und der EPL
Werbung in der DFL Deutsche Fußball Liga GmbH und der English Barclays Premier League
Autor:in:
Tobias Weiler (Author)
,
Jules Lalande (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2014 , Grade: 2,0
Price:
US$ 20.99
Multisensuales Event. Pink Floyd "The Wall"
Autor:in:
Franziska Stegemann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Seminar Paper , 2016 , Grade: 1.7
Price:
US$ 17.99
Kommunikationskampagne für die "Starbucks Coffee Deutschland GmbH"
Zielgruppe: Konsumenten
Autor:in:
Andreas Kohn (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 17.99
Die Wirkung von Social Media auf die Produkteinführung
Autor:in: Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2015
Price:
US$ 15.99
"Word of mouth" als vertrauensbildende Maßnahme im Internet. Eine konzeptionelle Arbeit am Beispiel des „Likes“
Autor:in:
Tamara Tüchelmann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Essay , 2012 , Grade: 1,3
Price:
US$ 15.99
Variety Seeking im Konsumentenverhalten
Prüfung ausgewählter Marketingmaßnahmen zur Befriedigung des Abwechslungsbedürfnisses
Autor:in:
Annika Dölle (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 36.99
Erscheinungsformen des Sponsoring
Autor:in:
Veronika Gritschneder (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Seminar Paper , 2014 , Grade: 1,0
Price:
US$ 17.99
Crowdfunding. Alternatives Finanzierungsmodell im Filmbereich?
Autor:in:
Vera Ohlendorf (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 36.99
Kundenbindungsmaßnahmen im TV zur Vermeidung der Störfaktoren „Variety Seeking“ und „Zapping“
Autor:in:
Dipl-Betriebsw. (DH) Verena Ziegler (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Seminar Paper , 2011 , Grade: 2,0
Price:
US$ 14.99
Eine kritische Betrachtung der Auswirkungen von Social Media aus wirtschaftlicher und gesellschaftlicher Sicht anhand von Unternehmensbeispielen aus der Fitnessbranche
Autor:in:
Soheyl Khonsari (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 31.99
Der Firmenname als Instrument der Internationalisierung am Beispiel Sony
Autor:in:
Thea Hartig (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 16.99
Public Relations als Marketinginstrument – Strategische Ansätze und Begriffsdefinitionen
3. Auflage
Autor:in:
Otto Gantert (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Textbook , 2010
Price:
US$ 40.99
Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen
Eine ökonomische Analyse
Autor:in:
Bachelor of Arts Elisa Flasche (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2008 , Grade: 1,3
Price:
US$ 0.99
Einfluss materieller Anreize auf das Nutzerverhalten in Meinungsportalen
Autor:in:
Katja Müller (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2008 , Grade: 1,4
Price:
US$ 14.99
Erfolgsfaktoren von In-Game-Advertising
Autor:in:
Bachelor BA Nora Henning (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2009 , Grade: 1.0
Price:
US$ 18.99
Weblogs in der externen Unternehmenskommunikation
Autor:in:
Kathleen Kunert (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 16.99
Fachverlage und elektronisches Publizieren
Wirtschaftliche Chancen und Risiken virtueller Communities
Autor:in:
Diplom-Medienökonom (FH) Tuma Eroglu (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,1
Price:
US$ 36.99
Künstleraufbau und -vermarktung auf dem deutschen Musikmarkt
Autor:in:
Marina Burghart (Author)
,
Christine Hampl (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 44.99
Krisen in Kleinstunternehmen - Gerüchte als Kommunikationsform
Autor:in:
Sebastian Geipel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2005 , Grade: 2,3
Price:
US$ 15.99
Die wirtschaftliche Bedeutung mobiler Datendienste im Mobilfunkmarkt
Autor:in:
Yvonne Trappe (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Research Paper (undergraduate) , 2004 , Grade: 1
Price:
US$ 15.99
Eine preispolitische Analyse von Fachzeitschriften am Beispiel der absatzwirtschaft
Autor:in:
Danilo Engel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper , 2004 , Grade: gut
Price:
US$ 15.99
Fernsehübertragungsrechte als Marktzutrittsschranken auf dem deutschen Fernsehmarkt
Autor:in:
Tobias Kannen (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,3
Price:
US$ 17.99
Strategische Markenführung in der Fast Moving Consumer Goods - Industrie. Eine Analyse der Marke Ritter Sport anhand des Markenführungsansatzes von McKinsey/MCM
Autor:in:
Marie Leukel (Author)
,
Isabel Jasmin Schönmann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
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