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Erfolgsfaktor Extremsport-Eventmarketing. Die Marke Red Bull
Worin bestehen die Chancen und Risiken von Extremsport-Eventmarketing und welche Auswirkungen haben diese auf die Marke Red Bull?
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 20.99
Wie Marken Social Media auf ihrer Website integrieren
Ein Vergleich der Top Marken aus Österreich, Deutschland und den USA
Autor:in:
Petra Köstinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2014 , Grade: 1
Price:
US$ 32.99
Das Zusammenspiel von Marken & Storytelling. Aufbau starker Marken mittels Storytelling-typischer Elemente
Autor:in:
Lotte Kerls (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,8
Price:
US$ 36.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 95/100
Price:
US$ 17.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
Autor:in:
Michael Rapp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Marken-Analyse der Marke Maybelline New York
Autor:in:
Julia Thoma (Author)
,
Carla Wilke (Author)
,
Natalie Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 , Grade: 2,0
Price:
US$ 17.99
Umparken im Kopf. Die (Re)Positionierung einer Marke am Beispiel von Opels Imagekampagne
Autor:in:
Laura Peters (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 17.99
Die Marke Nivea und Kondome - eine PR-Strategie zur erfolgreichen Markendehnung
Autor:in:
Benedict Rehbein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 17.99
Das Markenkonzept der Marke Twitter. Stärken und Schwächen der Marketingstrategie
Autor:in:
Özge Sertgider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 14.99
Die Fußballmannschaft als Marke. Eine Analyse von Möglichkeiten und Grenzen der Steuerung eines markenkonformen Verhaltens der Spieler
Autor:in:
Andrea Engelhardt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2017 , Grade: 2,0
Price:
US$ 20.99
Human Brands. Der Mensch als Marke
Autor:in:
Tobias Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2002 , Grade: 5.0
Price:
US$ 36.99
Implementierung von Trendsportlern und Sportmodels als marketingwirksames Kommunikationsinstrument in die Kommunikationsstrategie der Marke NaturEnergie
Autor:in:
Daniel Korte (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Die Macht der Marke: Werbung im sozialen Kontext
Autor:in:
Genevieve Mulack (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012 , Grade: 1,3
Price:
US$ 14.99
Ein Luxusmarken-Konzept für die Marke BREE
Autor:in:
Kravtchik Ekaterina (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 2
Price:
US$ 14.99
Persil - Geschichte und Analyse einer erfolgreichen Marke
Autor:in:
Sarah Nagel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 0.99
Einfluss von Marken auf den Produkterfolg (Branding)
Autor:in:
Nils-Christian Apel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2003 , Grade: 1
Price:
US$ 15.99
Marken aus neuropsychologischer Sicht. Was macht Marken so erfolgreich?
Autor:in:
Kalina Ivanova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1
Price:
US$ 15.99
Der Profisportler. Vom Held zur Marke
Autor:in:
Phillip Gebauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Der Imagetransfer. Einsatz, Funktion und Wirkung von Imagetransfers zwischen Marken und berühmten Sportlern
Autor:in:
Tilman Tschacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
Ein realistischen Schönheitsideal der Frau in der Webung? Analyse der Marke Dove
Autor:in:
Julia Wehrmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Transmediales Marken-Storytelling. Ein moderner Kommunikationsansatz in Zeiten der Medienkonvergenz am Beispiel eines FMCG
Autor:in:
Yara Johanna Schüder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Distributionspolitische und preispolitische Maßnahmen. Welche Beeinflussungsabsichten liegen dem Imagespot "From threat into thread" der Marke Adidas in Kooperation mit Parley for the Oceans zugrunde?
Autor:in:
Christina Blumhofer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2018 , Grade: 1,3
Price:
US$ 16.99
Das Alternative-Wege-Modell und die Wirkung audiovisueller Werbung anhand ausgewählter deutscher Premium-Pils-Marken
Autor:in:
Hannes Knüpling (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2019 , Grade: 1,7
Price:
US$ 17.99
Getränk oder Lifestyleprodukt? Die Marken DNA von Bionade
Autor:in:
Theresa Cramer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 15.99
Die Biographie einer Marke. Aufstieg und Fall der HB
Unter besonderer Berücksichtigung des werbewirksamen HB-Männchens
Autor:in:
Laura Hordoan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 2
Price:
US$ 17.99
Werbung als Kulturdokument am Beispiel der Marke Nivea
Autor:in:
M.A. Sina Neumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Von Menschen und Marken
Autor:in:
Jens Hagendorf (Author)
,
Alexandra Prümke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 1999
Price:
US$ 0.99
Die Werbung der Marke "NESPRESSO" aus werbepsychologischer Sicht
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2015 , Grade: 1,7
Price:
US$ 17.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 41.99
Aufbau einer Marke für musikalische Nachwuchstalente
Entwicklung eines Modells
Autor:in:
Marc-Oliver Walz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2012 , Grade: 2,0
Price:
US$ 44.99
Analyse der Marke "Danone" und des Instituts Danone. Vom Joghurt zur Gesundheit
Autor:in:
Lennart Geist (Author)
,
Norman Paraiso (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Presentation (Handout) , 2012 , Grade: 1,7
Price:
US$ 7.99
Testimonialwerbung. Werbung mit Prominenten. Turbos für die Marke oder Geldverschwendung
Autor:in:
Julia Vetter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Die Drag Queen als menschliche Marke
Autor:in:
Thorsten Kadel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 1999 , Grade: 1,3
Price:
US$ 17.99
Social Media für Unternehmen. Strategische Perspektiven der Marke Ritter Sport
Autor:in:
Christina Röckelein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 17.99
Der Firmenname als Marke. Metaphorische Bedeutungskonstitution
Autor:in:
Magister Artium Thomas Schlegtendal (Author)
,
Christian Schlegtendal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 1,3
Price:
US$ 36.99
Einsatz und Wirkung von Country Origin (Marken-Heritage) im Kommunikations-Mix
dargestellt am Beispiel französischer Marken in Deutschland
Autor:in:
Martin Sass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,30
Price:
US$ 16.99
Handelsunternehmen als Marke: Storebrands
Dargestellt anhand von Beispielen
Autor:in:
Betriebswirt (VWA) Sebastian Rauchhaus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 16.99
Die Inszenierung der Marke Gösser in den audiovisuellen Medien
Eine Betrachtung durch die Zeiten
Autor:in:
Nina Kolmorgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,0
Price:
US$ 16.99
Die Marke als Inszenierung emotionaler Erlebniswelten
Die Bedeutung des Eventmarketings für die strategische Markenführung unter Berücksichtigung verhaltenswissenschaftlicher Erkenntnisse
Autor:in:
Dipl. Wirt. Ing. (FH) Ina Lorenz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Werbung mit Sport Testimonials. Glaubwürdigkeit von Sportlern, wenn sie als Werbegesicht einer Marke auftreten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 42.99
Horizontale Diversifikation für die Marke TIFFANY & CO. Entwicklung einer Marktwachstumsstrategie
Autor:in:
Olivia Reiff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 17.99
Guerilla Marketing als spezielle Form der Marken- und Produktwerbung
Autor:in:
Carina Schliekering (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2014 , Grade: 12
Price:
US$ 7.99
Strategische Markenführung von Online-Marken
Eine betrachtende Untersuchung zu den Chancen und Grenzen des Internet bei Aufbau und Pflege vom Markenimages
Autor:in:
Sascha Loose (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1.3
Price:
US$ 36.99
Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
Eine explorative und interkulturelle Studie
Autor:in:
Josephine Starke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Audio Branding - Schlüssel zu einer langfristig erfolgreichen Marke?
Autor:in:
Informations- und Kommunikationsmanagerin (B.A.) Stefanie Hartwig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Medienhelden, Medienidole Schauspieler als Marke
Autor:in:
Florian Grießer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2001 , Grade: Sehr Gut
Price:
US$ 0.99
Effektive Strategien im Lifestyle-Marketing
Zielgruppensegmentierung und Kommunikationsstrategien für den Aufbau starker Marken am Beispiel Ralph Lauren
Autor:in:
Stefanie Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Markenmanagement. Strategische Ausrichtung und Einfluss auf den Erfolg von Unternehmen
Am Fallbeispiel der fiktiven Marke „YOGADUDE“
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019
Price:
US$ 16.99
Konzeption des integrierten Einsatzes digitaler Medien einer Brand Extension
Am Beispiel der Marke Nike
Autor:in:
David Kunz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2013
Price:
US$ 16.99
Living the Brand
Wie Behavioral Branding mit Hilfe Interner Unternehmenskommunikation die Marke stärkt und nachhaltig zum Unternehmenserfolg beiträgt
Autor:in:
Sandra Konersmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 17.99
Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
Autor:in:
Florian Langhammer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Darstellung der Marke BECK'S. Was macht eine Marke erfolgreich?
Autor:in:
Hanna Treyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 14.99
Funktioniert Brand Storytelling bei klassischen und digitalen Marken gleich?
Image Through Story
Autor:in:
Mia-Malaika Lange (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Markenpersönlichkeit und Erfolg einer Marke
Bestandsaufnahme, Relevanz und kritische Diskussion des Konzepts
Autor:in:
B.A. Isabel Speranza (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011
Price:
US$ 14.99
Das Fitting von Marke und Testimonial in der Fernsehwerbung
Autor:in:
Johannes Allgayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Die Kommunikationskampagne "Reverse Selfie" der Marke Dove. Analyse der Werbekampagne und ihrer Wirkung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,2
Price:
US$ 15.99
Entwicklung eines Marketingkonzeptes für die Marke bilou
Autor:in:
Marina Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 14.99
Live Communication am Beispiel der Marke Adidas. Produkteinführung des neuen Fußballschuhs
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
Price:
US$ 17.99
Preis- und kommunikationspolitische Maßnahmen der Marke "Hunkemöller"
Autor:in:
Raphaela Goldschmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 17.99
Etablierung einer Marke. Gestalterische und konzeptuelle Umsetzung eines Corporate Designs für einen Lieferservice
Autor:in:
Marlaine Matuszewski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 17.99
Analyse der Erfolgsfaktoren der Crossmedia-Strategie der Marke "true fruits"
Autor:in:
Madeleine Segieth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 2,7
Price:
US$ 16.99
Entwicklung eines Kommunikationskonzeptes für die Marke Hachez und die damit verbundene Bedeutung eines Creative Briefs sowie der Kommunikationsinstrumente
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 17.99
Digital Branding. Entwicklung einer Online-Kommunikations-Strategie für die Marke Spotify
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Wie erlebnisorientierte Markenführung die Marke stärkt. Eine Analyse des Tesla Stores in Hamburg und Entwicklung von Optimierungsmaßnahmen
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 17.99
Die Kommunikationspolitik der Firma Beisersdorf am Beispiel der Marke Nivea
Autor:in:
Gülten Özdemir (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 6.99
Community Management bei Dove und Nivea. Crossmediale Zusammenhänge und Einfluss auf den Erfolg einer Marke
Autor:in:
Jülie Schlief (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2019 , Grade: 1,0
Price:
US$ 16.99
Die Kommunikationskampagne "Never Still" der Marke Rimowa. Analyse der Strategie und Ziele
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 15.99
Marketingplanung zur Einführung eines Pflegeprodukts der Marke Nivea in Europa
Autor:in:
J. Lückert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 17.99
Kundenbindung durch mobile Apps im deutschen Sportartikelmarkt. Das Beispiel der Marke "Nike"
Autor:in:
Mareile Muhm (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,4
Price:
US$ 36.99
Chancen und Risiken des Influencer-Marketings in Bezug auf die Marke "PURELEI" auf Instagram
Autor:in:
Julia Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 2,0
Price:
US$ 16.99
Werbewirkungsanalyse anhand einer Werbeanzeige der Marke Ivy Park
Autor:in:
Marie-Therese Laschinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2016 , Grade: 1,3
Price:
US$ 20.99
Die Social Media Strategie der Marke L’ORÉAL PARIS. Eine Analyse
Autor:in:
Nadja Zeidler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2016 , Grade: 2,0
Price:
US$ 17.99
Employer Branding. Die Arbeitgeber-Marke der BMW AG
Autor:in:
Janine Blomeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 2,0
Price:
US$ 17.99
Die Marke intern leben
Ein kommunikationswissenschaftlicher Beitrag zur Umsetzung von Internal Branding. Illustriert am Fallbeispiel der Österreich Werbung
Autor:in:
Elisabeth Schwab (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: Sehr gut
Price:
US$ 42.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 42.99
Herausforderungen der crossmedialen Markenführung, dargestellt am Beispiel von "Welt der Wunder" - TV, Print, Online
Autor:in:
Julius Markertz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Das Wesen der Werbung. Eine sozio-kulturelle Analyse der Werbebranche und des Werbespots
Autor:in:
Daniela Scharf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2019 , Grade: 1,5
Price:
US$ 31.99
Entwicklung eines Empfehlungsmodells zur Optimierung von Markenarchitekturen bei Markierungsentscheidungen
Autor:in:
Andreas Gassmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,2
Price:
US$ 41.99
Wie vermarkten sich (Spitzen-)SportlerInnen? Eine Analyse der Vermarktung Cristiano Ronaldos
Autor:in:
Alexander Friedl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,5
Price:
US$ 36.99
Bitburger 0,0% Alkoholfrei. Entwicklung einer Neupositionierung
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Das Markenmanagement und seine Instrumente. Am Beispiel der elektrischen Energie
-
New
Autor:in:
Sandra Bohnaker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2008 , Grade: 1,3
Price:
US$ 17.99
Markenkommunikation in Social-Media-Kanälen
Die Kommunikationsstrategie von Adidas Deutschland auf Instagram
Autor:in:
Milan Viktorias (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 18.99
Markenkriterien & Kommunikationswege von NGOs am Beispiel Greenpeace
Autor:in:
B.A. Katharina Maute (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2011 , Grade: 3
Price:
US$ 16.99
Der Vertrauensbegriff als Schlüssel für ein kommunikationswissenschaftliches Markenverständnis
Ein Theorieentwurf
Autor:in:
Johannes Gunst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 36.99
Markenwelten empirisch: Markenbewertung
Autor:in:
Melanie Rottmüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 2,7
Price:
US$ 16.99
Wie ein "Klick" uns zum Kauf verleitet. Produktgeräusche als audiovisuelles Marketinginstrument
Autor:in:
Tobias Klöckner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 12.99
Die Rolle der Geschichte in der Markenbildung
Autor:in:
Markus Feiks (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 20.99
Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Autor:in:
Christoph Stummvoll (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Veränderungen im Markenmanagement im Laufe der Entwicklungsphasen von Louis Vuitton
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 17.99
Der Imagetransfer bei Nike im Fall Michael Jordan und seine Auswirkungen
Autor:in:
Jan Eurich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 2,0
Price:
US$ 17.99
Luxury Branding. Was macht eine Marke zur Luxusmarke?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
Digitaler Markenaufbau mit Hilfe semantischer Netzwerke
Aufbau von Online-Reputation und digitalen Marken mit Hilfe von semantischen Netzwerken
Autor:in:
Maria Friedl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2
Price:
US$ 20.99
Innovative Formen der Automobilkommunikation
Autor:in:
Marleen Heuser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2,1
Price:
US$ 20.99
Die Formen, Möglichkeiten und Grenzen der Umsetzung von Product Placement
Autor:in:
Marco Menz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Markenerweiterung. Chancen, Risiken und Erfolgsfaktoren
Autor:in:
Laura Klein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 2,0
Price:
US$ 14.99
Ansprache von Emotionen und Gefühlen im Neuromarketing
Autor:in:
Christoph Elsser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,7
Price:
US$ 33.99
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