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Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 16.99
Nachhaltigkeitszeichen am Fallbeispiel Blauer Engel. Funktion und Nutzen
Autor:in:
Maximilian Pinegger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 15.99
Planungsprozess einer Marketingkampagne. Am Beispiel eines fiktiven Start-ups
Autor:in:
Jan Moritz Behrens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 16.99
Das Nudge Marketing als verhaltensökonomischer Ansatz. Konsumtrends und Strategien zur Konsumsteigerung
Autor:in:
Edwin Weis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1,7
Price:
US$ 15.99
Nachhaltigkeit als neues Kernelement des Produkt-Marketings im Einzelhandel
Autor:in:
Sebastian Everding (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2021 , Grade: 1,7
Price:
US$ 17.99
Die Entwicklung eines eigenen Unternehmens anhand eines Fallbeispiels
Autor:in:
J. Lückert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1,3
Price:
US$ 17.99
Jugendliche als Zielgruppe der Werbung
Werden Jugendliche leichter durch Werbung beeinflusst als Erwachsene?
Autor:in:
Wolfgang Schlagbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
Das Wesen der Werbung. Eine sozio-kulturelle Analyse der Werbebranche und des Werbespots
Autor:in:
Daniela Scharf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2019 , Grade: 1,5
Price:
US$ 31.99
Plastikkonsum im modernen Alltag
Über einen nachhaltigen Umgang mit Kunststoffverpackungen
Autor:in:
Ariane Lüpke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Der japanische Werbemarkt in einer sich ändernden Medienlandschaft
Autor:in:
Tolga Sert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,3
Price:
US$ 20.99
Inwiefern beeinflusst Product Placement das Konsumverhalten der Gesellschaft in Filmen und Serien?
Autor:in:
Sibel Terzi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,7
Price:
US$ 17.99
Einfluss der Medien auf unser Konsumverhalten
Autor:in:
Christopher Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2011 , Grade: 13 Punkte
Price:
US$ 14.99
Die Messung von Einstellungen in der Konsumentenforschung
Autor:in:
B.Sc. Christoph Kläs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 2,3
Price:
US$ 16.99
Das Zeitalter des Influencer-Marketings. Wie wird das Kaufverhalten der Generation Z beeinflusst?
Autor:in:
Nisa Ilbay (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,95
Price:
US$ 20.99
Der Prosumer als Influencer. Wie Influencer durch Bilder die Wahrnehmung des Individuums beeinflussen können
Autor:in:
Manuel Walter Cichos (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2019 , Grade: 1,3
Price:
US$ 15.99
Relevanz für das Marketing. Erkenntnisse über LOHAS
Autor:in:
Anna-Lena Pockrandt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 16.99
Optimierung des Webdesigns durch Neuromarketing. Empfehlungen für Unternehmen
Autor:in:
Katja Hache (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2015 , Grade: 1,0
Price:
US$ 15.99
Bildkommunikation in der Werbung: Lebensstilkonzepte und Imagerystrategien für das Marketing
Autor:in:
Nicole Erksmeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Semiotik. Der Schlüssel der Werbebotschaft
Mit Beispielanalyse Werbespot
Autor:in:
Patrick Andersen (Author)
,
Raffael Huber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 6.0 in der Schweiz (1.3 DE)
Price:
US$ 19.99
Zukunftsmarketing im Fußball. Veränderungen des Marketings durch die Generation Z
Autor:in:
Tim Schoster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Psychologische Reaktanz und Konsumentenverhalten bei Marketingmaßnahmen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2016 , Grade: 1,7
Price:
US$ 17.99
Analyse der Auswirkungen eines Social-Media-Marketings auf das Konsumverhalten der Generation Z
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 2,4
Price:
US$ 39.99
Die Benetton Werbung und ihre ethische Kontroverse. Eine quantitative Analyse der Werbewirkung am Beispiel zweier Kampagnen Oliviero Toscanis
Autor:in:
Nadine Dinkel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Grundlagen der Standortpolitik im Einzelhandel
Das Beispiel von Sonnentor Kräuterhandel GesmbH
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2020 , Grade: 1,3
Price:
US$ 17.99
Social Commerce. Einfluss von Social Media auf das Konsumverhalten beim Onlineshopping
Autor:in:
Nathalie Felder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,43
Price:
US$ 33.99
Social Media als Marketinginstrument im Unternehmen
Eine kurze Analyse
Autor:in:
Fabio Caserta (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 15.99
Werbung auf den zweiten Blick. Programmintegrierte Werbeformen in Kinder- und Jugendmedien
Product Placement in Computer- und Videospielen und die Ansprache der Zielgruppe "Kinder"
Autor:in:
Jacqueline Siemon (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2013 , Grade: 1,3
Price:
US$ 16.99
Bedeutung der sozialen Netzwerke bei der Behandlung von Alkoholabhängigkeit im Rahmen des CRA-Ansatzes
Autor:in:
Rieke Boekstegers (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019
Price:
US$ 15.99
Die Selbstdarstellung von Sportlern auf der Social Media Plattform "Instagram"
Eine Untersuchung des Instagram-Profils "@davidbeckham"
Autor:in:
Ana Burg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,8
Price:
US$ 15.99
Die Marktmacht von Facebook aus politökonomischer Perspektive
Autor:in:
Timm Leinker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
Werbung und ihre Wirkung auf Kinder und Jugendliche
Autor:in:
Stephanie Walter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 15.99
Branchenspezifisches Social Media Marketing auf Instagram
Autor:in:
Isabelle Meuth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,3
Price:
US$ 27.99
Planung und Konzeption eines Werbespots
Autor:in:
Daniela Hörmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,0
Price:
US$ 15.99
Christliche Kunst in der Werbung. Werbung als Ersatzreligion am Beispiel „Die Erschaffung Adams“ in der Werbung
Autor:in:
Nato Khomasuridze (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 17.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 41.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Medienanalyse. Benetton und Co: Darf Werbung schockieren?
Autor:in:
Roman Ahrens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 15.99
Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
Eine quantitative Online-Befragung der AusstellerbesucherInnen am "Woodstock der Blasmusik"-Festival 2013
Autor:in:
Tanja Anzengruber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2
Price:
US$ 17.99
Street Art und ihre Verwertung durch die Werbeindustrie
Autor:in:
Anja Schneck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 17.99
Werden Journalisten als Meinungsführer durch PR-Agenturen beeinflusst?
Eine praxisnahe Bestandsaufnahme
Autor:in:
M.Sc. Florian Schuster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 2,0
Price:
US$ 22.99
Realitäts- und Fiktionsunterschiede
Autor:in:
Daniela Linz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1,3
Price:
US$ 16.99
50+ Marketing - Werbestrategien
Autor:in:
Christine Krieghofer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 95%
Price:
US$ 14.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Werbewirkung – Wirkt meine Werbung? Wirtschaftliche Bedeutung und Organisation
Autor:in:
Behzad Mokhtarifar (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 16.99
Strategische Nutzung von Markengemeinschaften
Autor:in:
Steven Schepurek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
Autor:in:
Florian Langhammer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Der Einfluss neuer Medien und Technologien auf die Entwicklung Jugendlicher
Identifikation relevanter Dimensionen und Konstrukte der Medienselektions-, Mediennutzungs- und Medienwirkungsforschung samt deren Wechselwirkungen und möglicher Erhebungsmethoden
Autor:in:
Alexander Hochmeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
Alles Event – Oder?
Die Bedeutung des Events im Marketing Mix
Autor:in:
Björn Zschommler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2008 , Grade: 2,0
Price:
US$ 17.99
Möglichkeiten und Grenzen der Bewertung von Internetauftritten - Meta-Evaluation am Beispiel der Studie "Internetanwendungen im Natur- und Umweltschutz"
Autor:in:
Jürgen Schaper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 147.99
Die Erlebnisgesellschaft und Ihr Erlebniskonsum - ein langfristiger Trend?
Autor:in:
Nicole Münch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 45.99
Neue Werbung - Entwicklung und Gegenwart der ostdeutschen Werbewelt
Autor:in:
Christoph Sülzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,2
Price:
US$ 17.99
Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
Autor:in:
Mag. Andrea Zehetbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 44.99
"Bin ich schon drin?" - Werbung, Medien und ihre Meinungsführer
Der Multi-Step Flow of Communications als "Non-Plus-Ultra"
Autor:in:
Nicola Mager (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2000 , Grade: 1,3
Price:
US$ 17.99
Prominente in der Werbung. Erfolgsrezept oder Placebo-Effekt?
Autor:in:
Nicola Mager (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2003 , Grade: 1,7
Price:
US$ 15.99
Das Konsumverhalten von Musiktonträgerkäufern
Autor:in:
Dana Kabbani (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1.3
Price:
US$ 36.99
Nachhaltigkeitsmarketing. Zwischen Authentizität und Täuschung
Eine kritische Analyse von Greenwashing-Strategien und deren Auswirkung auf die Konsument_innen
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New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2024 , Grade: 1,2
Price:
US$ 31.99
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