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History - Basics
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History - America
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Psychology - General
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Economics - Economic Cycle and Growth
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Politics - Environmental Policy
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Sport - Sport History
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Communications - Research, Studies, Enquiries
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Art - Architecture / History of Construction
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Economics - Statistics and Methods
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Geography / Earth Science - Miscellaneous
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Communications - Print Media, Press
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Business economics - Economic and Social History
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Rhetoric / Elocution / Oratory
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Economics - Job market economics
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Law - Miscellaneous
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World History - Antiquity
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Law - Civil / Private / Industrial / Labour
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History of Germany - Modern History
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Psychology - Methods
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Economics - International Economic Relations
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Economy - Theory of Competition, Competition Policy
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Art - Photography and Film
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Engineering - Civil Engineering
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Philosophy - General Essays, Eras
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Book Science
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Literature - General
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Sociology - Basics and General
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Economics - Other
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Psychology - Diagnostics
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Computer Science - Internet, New Technologies
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English Language and Literature Studies - Linguistics
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American Studies - Literature
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Cultural Studies - Empiric Cultural Studies
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Psychology - Media Psychology
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Politics - Region: Africa
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Economy - Environment economics
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Health - Public Health
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Communications - Specialized communication
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Sociology - Knowledge and Information
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Business economics - Market research
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Computer Science - Applied
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Geography / Earth Science - Physical Geography, Geomorphology, Envi...
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Theology - Islamic theology
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Leadership and Human Resources - Leadership
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Communications - Broadcast and entertainment
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Sport - Media and Communication
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Electrotechnology
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World History - Modern History
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Interpreting / Translating
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French Studies - Culture
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Literature - Modern Literature
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Latin
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Scandinavian Languages
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Design (Industry, Graphics, Fashion)
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Communications - Interpersonal Communication
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Mathematics - Analysis
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Urban and Regional Planning
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Biographies
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English Language and Literature Studies - Comparative Literature
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Health - Health system
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Jewish Studies
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History of Europe - European Postwar Period
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History of Europe - Europe in the Cold War
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History - Africa
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Audio Engineering
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Heilsbringer "Mobile Couponing"? Chancen und Risiken, Kundenbindung und Geschäftsmodelle von digitalen Coupons in Deutschland
Autor:in:
Julius Hass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 20.99
Die Sprache des Bildes
Analyse von Text- und Bildsprache in der Printwerbung nach Roland Barthes
Autor:in:
Sandro Abbate (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 2,0
Price:
US$ 14.99
Frauen- und Männerbilder in der Werbung der Printmedien am Beispiel zweier geschlechtertypischer Zeitschriften "Brigitte" und "Men's Health"
Autor:in:
M.A. Sina Neumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 2
Price:
US$ 15.99
Das Zwischenmenschliche im Social Web
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 2,3
Price:
US$ 14.99
Der Mere-Exposure-Effekt und dessen Anwendung im Marketing
Autor:in:
Julius Heyers (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 10.99
Die Auswirkung von Involvement auf grünen Werbeskeptizismus
Autor:in:
Bettina Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 15.99
Marktstrategien internationaler Medienunternehmen. Dargestellt am Beispiel Netflix
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1,0
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Wie Social Media Influencer dem Leitfaden der Echtheit folgen. Am Beispiel "luiseliebt"
"Authentizität ist die Sehnsucht unserer Gegenwart […]"
Autor:in:
Michelle Bieniek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper
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Die Beeinflussung Jugendlicher durch Social Networks
Autor:in:
Jorina Engelkenmeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2018 , Grade: 3,0
Price:
US$ 17.99
Der Einfluss von Influencern auf die Selbstdarstellung ihrer Follower
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Neuromarketing. Der Einfluss von Emotionen auf Kaufentscheidungen, gehirngerechte Kommunikation
Autor:in:
Nina Maier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 16.99
Marketingstrategien des Modeunternehmens OLYMP
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: Bestanden
Price:
US$ 6.99
Wie wird die Kaufentscheidung von Instagram Nutzerinnen durch Fitness Influencerinnen beeinflusst?
Eine qualitative Analyse
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,9
Price:
US$ 36.99
Die Macht der Medien. Politische Meinungsbildung auf YouTube
Autor:in:
Nele Dechange (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020
Price:
US$ 0.99
Influencer auf Instagram und ihr sozialisierender Einfluss auf junge Heranwachsende
Autor:in:
Kim Eileen Beckmannn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,7
Price:
US$ 14.99
Storytelling als Werbestrategie. Fernsehwerbung für Lotto und Lotterie in Deutschland und Spanien
Eine vergleichende Untersuchung
Autor:in:
Nando Suhre (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 32.99
Trends in der Veranstaltungsbranche und deren Auswirkungen auf medientechnische Full-Service Dienstleister
Autor:in:
Marco Baumgartner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,4
Price:
US$ 31.99
Das Frauenbild im Gender-Marketing. Die Gleichstellung der Frau in der Werbung für Konsumgüter
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 2,0
Price:
US$ 31.99
Werbesprache. Humor als Stilmittel in der Werbung
Reflexion anhand der Kampagne "Be Safe Around Trains"
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2018 , Grade: 2,0
Price:
US$ 16.99
Der Einsatz von Influencern auf Lifestyle-Events. Können Influencer zusätzliche Aufmerksamkeit generieren?
Autor:in:
Julian Pirlich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 31.99
Der Fußballschuh ins Bild gerückt. Eine Analyse von Werbebildern
Autor:in:
Patricia Lackner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2014 , Grade: 1
Price:
US$ 17.99
Influencer Marketing. Entwicklung und kritische Evaluation eines Performance-Measurement-Systems unter Einsatz einer Balanced Scorecard am Beispiel der Social Media Plattform Instagram
Autor:in:
Torben Seib (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,7
Price:
US$ 45.99
Die Entwicklung der Coca-Cola Company auf Kosten von Mensch und Natur
Autor:in:
Yigit Yurtseven (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 14.99
Das FITINN-Sujet mit dem Header "Männer pfeifen keinen inneren Werten nach."
Lesarten junger Frauen, die regelmäßig Körperarbeit verrichten
Autor:in:
Jürgen Hopfgartner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2
Price:
US$ 18.99
Krisenfestigkeit in der Sponsoringpartnerschaft. Kommunikationsstrategien in der Sportbranche
Autor:in:
Master of Arts Interkulturelle Werbung Carina Förg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Doing Gender in der Werbung. Die Darstellung von Frauen in der Print- und Medienwerbung
Inwiefern werden traditionelle Frauenbilder reproduziert?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015
Price:
US$ 15.99
Online Kundenbewertung und ihr Einfluss auf extensive Kaufentscheidungen. Analyse eines Fallbeispiels
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2016 , Grade: 1,7
Price:
US$ 12.99
Kooperation und Grenzziehung in der Personalkommunikation. Eine Analyse der Diskussion in Branchenmagazinen
Autor:in:
Bachelor of Arts Christiane Henschel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2
Price:
US$ 36.99
Word-of-Mouth Marketing oder Klassische Werbung? Chancen und Risiken im Kontext der Neukundengewinnung
Eine Gegenüberstellung
Autor:in:
Corinna Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Christliche Kunst in der Werbung. Werbung als Ersatzreligion am Beispiel „Die Erschaffung Adams“ in der Werbung
Autor:in:
Nato Khomasuridze (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 17.99
Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail
Autor:in:
Daniel Heißenstein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 16.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
Price:
US$ 41.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: sehr gut
Price:
US$ 36.99
Das Potential von Social Media für das Marketing von nachhaltigen Produkten
Autor:in:
Daniela Schröder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 , Grade: 1,00
Price:
US$ 17.99
Kundenzeitschriften in der Unternehmenskommunikation
Eine Vergleichsanalyse deutscher und russischer Kundenzeitschriften
Autor:in:
Liudmila Flad (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,6
Price:
US$ 42.99
Public Relations-Ansätze kleiner und mittlerer Unternehmen - qualitative Untersuchung, anhand leitfadengestüzter Experteninterviews
Autor:in:
Olaf Sadzio (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,7
Price:
US$ 17.99
Markteinführung einer neuen Duftnote von Gästeseifen
Projektarbeit Industriemeister Digital- und Printmedien
Autor:in:
Thomas Engel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2012 , Grade: 2,2
Price:
US$ 16.99
Literaturanalyse: Effektivität von Online Werbung
Autor:in:
Philipp Masekowitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
24/7 – Die Welt auf Knopfdruck
Einfluss neuer Medien im gesellschaftlichen Alltag und Folgen für das Kaufverhalten der Generation Y
Autor:in:
Stanislav Bugaev (Author)
,
Olga Reimgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 41.99
Die Inszenierung von Berg und Gebirge in der audiovisuellen Werbung
Ein Extremraum der Natur und die polymorphen Strategien seiner medialen Inszenierung
Autor:in:
M.A. Nina Kolmorgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 41.99
Neuromarketing. Wer entscheidet was wir kaufen?
Eine grundlagenorientierte Marketinganalyse mit Praxisbeispielen zur Anwendung
Autor:in:
Marcel Kubon (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,7
Price:
US$ 16.99
Advergaming für Kinder
Eine empirische Studie über die Wahrnehmung und Akzeptanz von Werbespielen durch Kinder
Autor:in:
Mag. Vera Rainer (Author)
,
Claudia Maier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Zielgruppen und Markencharakter von Zeitschriften
Eine Untersuchung von „Burda Moden“
Autor:in:
Ann-Kathrin Thoennes (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,3
Price:
US$ 16.99
Markenführung und Werbewirkung im Internet
Autor:in:
Till Zier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Nation Branding. Ein kommunikatives Phänomen und seine Bedeutung
Autor:in:
M.A. Gesa Lüß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 , Grade: 1,5
Price:
US$ 36.99
Analyse des Werbespots "How to... be first on the draw" (Diesel 1997)
Unterstützung der Ironie durch filmpsrachliche Mittel
Autor:in:
Elisabeth Felice Nehls (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 , Grade: 1,0
Price:
US$ 17.99
Crossmediale Mehrwertkommunikation als Wertschöpfungsfaktor in der Tourismusbranche
Mit empirischer Studie über die Kommunikation von internationalen Fremdenverkehrsämtern in Deutschland
Autor:in:
Steffi Schlüter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 44.99
Abgrenzung der drei Typen öffentlicher Kommunikation: Public Relations, Werbung und Journalismus
Autor:in:
M.A. Kathleen Deutschmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2000 , Grade: 1,3
Price:
US$ 15.99
Entwicklung und Evaluation von Sonderwerbeformen im deutschen Fernsehen
Autor:in:
Arne Bruncken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Die Bedeutung der PR-Evaluation. Das 6-Stufen-Controlling-Modell und die PR-Kennzahlen-Methode
Autor:in:
Tobias Krug (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2004 , Grade: 2,0
Price:
US$ 14.99
Vernetzung der Medienarbeit mit Informations- und Kommunikationstechnologien in Schweizer Unternehmen
Autor:in:
Andreas Renggli (Author)
,
Thomas Gygax (Author)
,
Philip Ritschard (Author)
,
Ralph Eli (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2003 , Grade: sehr gut
Price:
US$ 17.99
Übertragung von werbepsychologischen Konzepten auf das Lernen
Autor:in:
Stefanie Heimann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2003 , Grade: 1,3
Price:
US$ 15.99
Der Deutsche Kundenmonitor - Rezept gegen die Servicewüste?
Autor:in:
M.A. Sabine Krätzschmar (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 2,3
Price:
US$ 17.99
Imagery-Werbung. Semiotische Analyse von Werbeprints
Autor:in:
Charlotte Hager (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 44.99
Der Einfluß von Public Relations auf die Medienberichterstattung
Autor:in:
Eva Zimmermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 1999 , Grade: 2,0
Price:
US$ 15.99
Life is live - Die inszenierte Realität oder die reale Inszenierung am Beispiel des AXE-Werbespots ideal women
Autor:in:
Daniel Büchner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Sonnenschutzmittelwerbung in den Jahren 1920 - 1939
Autor:in:
Dario Bernardi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2001 , Grade: Gut
Price:
US$ 0.99
Gender Marketing in der Automobilbranche. Erfolgsfaktoren für eine zielgruppenspezifische Ansprache von Frauen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2022
Price:
US$ 17.99
Social-Mediabasierte Kommunikation über technische Innovationen bei Fußballübertragungen
Autor:in:
Cedrik Kaiser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 17.99
Die Positionierungsstrategie
Inhalt, Bedeutung, Beispiele
Autor:in:
Konstantin Ziegler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Der Einfluss von Produktbewertung von Mobile Devices auf den Kaufentscheidungsprozess des Konsumenten im Internet
Autor:in:
Katharina Galayev (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 2.0
Price:
US$ 17.99
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