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Online-Werbung. Konzeptionelle Grundlagen für Praxis und Theorie
Autor:in:
Dr. Guido Leidig (Author)
,
Ruth Hirschhäuser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2008
Price:
US$ 36.99
Viral Marketing - Epidemien im Internet
Theorie & Praxis - Virale Kampagnen für Startup-Unternehmen
Autor:in:
Robert König (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Wie wird die Kaufentscheidung von Instagram Nutzerinnen durch Fitness Influencerinnen beeinflusst?
Eine qualitative Analyse
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,9
Price:
US$ 36.99
Strategie in Kommunikationskonzepten
Eine Analyse von Modellen der Theorie und Praxis
Autor:in:
Josef Ranftl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2007 , Grade: Sehr gut
Price:
US$ 36.99
Künstliche Verknappung in der Sneakerbranche
Auswirkungen von Verknappungsstrategien auf die Kaufmotive bei limitierten Sneakern
Autor:in:
Johanna Kiefer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
Price:
US$ 41.99
Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands
Autor:in:
Eileen Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 36.99
Understanding the Adoption of Fitness Applications in China
A Social Perspective on Motivation
Autor:in:
Immanuel Nama (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1
Price:
US$ 31.99
Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis
Autor:in:
Elisabeth Holoubek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1
Price:
US$ 36.99
Zukunftsmarketing im Fußball. Veränderungen des Marketings durch die Generation Z
Autor:in:
Tim Schoster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Der Einfluss von Influencern auf die Selbstdarstellung ihrer Follower
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Kognitive Dissonanz bei viralen Werbespots
Autor:in:
Nicholas Eckl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: Befriedigend
Price:
US$ 36.99
Corporate Social Responsibility. The Public Image of Companies in the Context of CSR
Autor:in:
Jürgen Mayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1.0
Price:
US$ 42.99
Analysis of the Success Factors of SVOD to reach Generation Z
A case study of MTV+
Autor:in:
Lien La (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,4
Price:
US$ 30.99
Influence of Social Media on the Academic Performance of Students in Federal College of Education Omuku Rivers State, Nigeria
Autor:in:
Leo the Great Ebenezer Ph.D (Author)
,
Okoromah Hope (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2021 , Grade: 4.5
Price:
US$ 31.99
Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus
Autor:in:
Alula T. Gebrekidan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: very good
Price:
US$ 36.99
An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products
Autor:in:
Christina Görke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2006 , Grade: A
Price:
US$ 31.99
Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
An empirical study from the consumer and company perspective
Autor:in:
Daniela Scheele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2014 , Grade: NA
Price:
US$ 36.99
Humor in der Werbung. Formen, Techniken, Einsatz und Wirksamkeit
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2023 , Grade: 96 aus 100
Price:
US$ 39.99
Transmediales Marken-Storytelling. Ein moderner Kommunikationsansatz in Zeiten der Medienkonvergenz am Beispiel eines FMCG
Autor:in:
Yara Johanna Schüder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Ängste im Marketing. Die Werbewirkung von Angst reduzierenden und induzierenden Anzeigen anhand von Bild- und Textkombinationen
Autor:in:
Dominik Mühlbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 40.99
Sustainable Brand Personalities. Die Frames von nachhaltigen Markenpersönlichkeiten auf Social Media
Autor:in:
Veronika Reim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 30.99
Mediale Vorbilder in sozialen Netzwerken. Inwiefern sind Influencer auf Instagram Vorbilder für Jugendliche?
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,3
Price:
US$ 42.99
Einfluss von Influencern auf den Kaufentscheidungsprozess der verschiedenen Generationen
Autor:in:
Sophie Geßner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
Die Social-Media-Plattform Instagram. Mögliche Effekte auf das Selbstbild junger Frauen
Eine kritische Beleuchtung und empirische Studie
Autor:in:
Sofia Ostler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 31.99
Krisenfestigkeit in der Sponsoringpartnerschaft. Kommunikationsstrategien in der Sportbranche
Autor:in:
Master of Arts Interkulturelle Werbung Carina Förg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Die Marktmacht von Facebook aus politökonomischer Perspektive
Autor:in:
Timm Leinker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
Social TV. Das Fernsehen der Zukunft?
Eine Delphi-Studie zu Chancen und Perspektiven am österreichischen Fernsehmarkt
Autor:in:
Jerko Salinovic (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
Imagebildung durch Produktpräsentationen
Inhaltsanalyse der Kommunikationsmaßnahmen und Absenderbotschaften eines marktführenden, amerikanischen Computerkonzerns
Autor:in:
Pascal Gerard Contursi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 36.99
Selfies. Zwischen ahnungsloser Inszenierung und inszenierter Ahnungslosigkeit
Impression Management in sozialen Netzwerken
Autor:in:
Tobias Koch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 28.99
Ambush Marketing am Beispiel der Fußball-Weltmeisterschaft 2010
Autor:in:
Christina Geiger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 36.99
Native Advertising Mobil
Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
Autor:in:
Lukas Ritzel (Author)
,
Cem Van der Schaar (Author)
,
Steven Goodman (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013
Price:
US$ 38.99
"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Implementierung eines Kennzahlensystems für mehr Effizienz in der Vertriebssteuerung - am Beispiel der Koch Media GmbH
Autor:in:
Mag. (FH) Andreas Lackner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 39.99
Erlebnis- und Eventmarketing am Beispiel ausgewählter Messeauftritte
Eine empirische Analyse der Chancen, Grenzen und Risiken im Einsatz von Live Communication Instrumenten
Autor:in:
Anja Liermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Einsatzmöglichkeiten von Social Media als Vermarktungsinstrument in der Hotellerie
Anwendungskonzept für das 4* Hotel Schillerkopf
Autor:in:
Jasmin Litera (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Cause Related Marketing im rechtlichen Rahmen des UWG - Bedingungen und Konsequenzen
Autor:in:
Marketing Betriebswirtin Stefanie Timm (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Der Einfluss neuer Medien und Technologien auf die Entwicklung Jugendlicher
Identifikation relevanter Dimensionen und Konstrukte der Medienselektions-, Mediennutzungs- und Medienwirkungsforschung samt deren Wechselwirkungen und möglicher Erhebungsmethoden
Autor:in:
Alexander Hochmeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Nachhaltige Inszenierungen in der Bankenwelt
Autor:in:
Daniel Fuhrer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2009 , Grade: sehr gut
Price:
US$ 32.99
Crossdressing in narrativen Werbespots
Rahmenbruch als Raum für das dritte Geschlecht?
Autor:in:
B.A. Arwen Haase (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Zum Einfluss von Public Relations-Pressemitteilungen in Fachzeitschriften
Eine Medienresonanzanalyse am Beispiel der Pressearbeit des Umweltbundesamtes Dessau-Roßlau
Autor:in:
Anne Waldow (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,0
Price:
US$ 33.99
Die Rolle der Sprache in der Werbung und ihre Trends
Autor:in:
Steffi Schlüter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,0
Price:
US$ 33.99
Die theoretische und praktische Bedeutung der Sinndimension im strategischen Designmanagement
Autor:in:
Dipl.-Kommunikationswirt Kai Lambrecht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Die Führungskraft als Kommunikator. Erfolgsfaktor Interne Kommunikation in Klein- und Mittelbetrieben Kärntens
Autor:in:
Astrid Fallosch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Werbung in Deutschland und Japan. Kulturelle Spezifika und Differenzen
Autor:in:
Susanne Schumacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: 1,65
Price:
US$ 44.99
Zur Integration von Public Relations in unternehmerische Frühinformationssysteme
Autor:in:
Meike Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2003 , Grade: 1,7
Price:
US$ 36.99
Das Konsumverhalten von Musiktonträgerkäufern
Autor:in:
Dana Kabbani (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1.3
Price:
US$ 36.99
Entwicklung einer Marketingkonzeption für ein Internet Start-up
Autor:in:
Florian Klass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2000 , Grade: 2,0
Price:
US$ 36.99
Spiegelneuronen und visuelle Medienkultur
Wie wir werden, was wir sehen
Autor:in:
Alexandra Führ Benlifer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 39.99
Chancen und Risiken von Influencer Marketing
Der Einfluss von Meinungsführern auf die Kaufentscheidung der werberelevanten Zielgruppe
Autor:in:
Julia Meier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,3
Price:
US$ 33.99
Storytelling in der viralen Markenkommunikation
Welche Eigenschaften sollten virale Videos enthalten, damit diese freiwillig von Konsumenten verbreitet werden?
Autor:in:
Nadine Hammele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
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