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Medienmarkenmanagement aus Perspektive des market-based-view und der resource-based-view of strategy
Autor:in:
Dipl. Medienwirtin Simone Drott (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Das musikalische Gehirn des Kunden. Die Bedeutung von Musik in TV-Werbespots aus der Perspektive des Neuromarketing
Autor:in:
Katharina Kirschberger (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 31.99
Die Tonträgerindustrie im Zeitalter der digitalen Ökonomie
Veränderungen, Perspektiven, Zukunftsmärkte
Autor:in:
Finn Hassold (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
Wie können Unternehmen erfolgreich und authentisch Referenzen aus der HipHop-Kultur in Werbevideos einbeziehen?
Autor:in:
Sebastian Block (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 40.99
Auswirkungen der Digitalisierung des Musikmarktes auf die Chancen unbekannter Künstler
Autor:in:
Dirk Kuritz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2009 , Grade: 1.0
Price:
US$ 31.99
Massenphänomen Online-Sport-Events
Am Beispiel der Ski Challenge
Autor:in:
Mag. Lukas Rössler, MBA (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2009 , Grade: 1
Price:
US$ 42.99
Frauen zwischen Erwerbstätigkeit und Kinderbetreuung
Bewertende Analyse der Maßnahmen und Instrumente der aktuellen staatlichen Familienpolitik und familienorientierten Personalpolitik für Mütter, Staat und Unternehmen
Autor:in:
Catrin Röding (Author)
,
Yvonne Littek (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 44.99
Content Management Systeme aus medienökonomischer Sicht - Durchsetzung des ökonomischen Content-Konzepts mit Content Management Systemen bei Medienunternehmen
Autor:in:
Mag. Sevdalina Kirilova (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Thesis (M.A.) , 2005 , Grade: Sehr gut
Price:
US$ 33.99
Unternehmensinternationalisierung in der Medienindustrie - Eine mehrdimensionale Analyse von Internationalisierungsverläufen der weltweit führenden Medienkonzerne
Autor:in:
Tobias Pehle (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2003 , Grade: 1,3
Price:
US$ 36.99