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PR und KMU - Social Media als Public Relations-Instrument für Kleine und Mittelständische Unternehmen in Österreich unter besonderer Berücksichtigung der Kleinstunternehmen
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 2
Price:
US$ 33.99
Social Media between High-School Graduates and Higher Education Institutions
Autor:in:
Lukas Riedner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1.0
Price:
US$ 36.99
Einfluss von sozialen Medien auf das Ernährungsverhalten von jungen Erwachsenen
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New
Autor:in:
Lara Eller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 32.99
Online-Medien in der Kommunikation zwischen Kommunen und Bürgern. Potenziale und Herausforderungen
Autor:in:
Monika Graber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1
Price:
US$ 41.99
Das Zusammenspiel von Marken & Storytelling. Aufbau starker Marken mittels Storytelling-typischer Elemente
Autor:in:
Lotte Kerls (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,8
Price:
US$ 36.99
Visuelle Unternehmenskommunikation. Der Einfluss von Videos auf Wissensstrukturen in Unternehmen
Autor:in:
Anna-Christin Buck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 41.99
Programmatic Advertising. Voraussetzungen und Herausforderungen für kleine mittelständische Unternehmen
Autor:in:
Nina Offierowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 2,6
Price:
US$ 32.99
Kommunikation in Form von Litigation-PR während juristischer Auseinandersetzungen
Die Bewahrung der eigenen Reputation
Autor:in:
Jessica Buchaly (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
Radio Frequency Identification als Verpackungsinnovation im Supply Chain Management
Funktionsweise, Anforderungen und Maßnahmen für einen effizienten Einsatz
Autor:in:
Katharina Lahner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,00
Price:
US$ 36.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
Autor:in:
Linda Ellersiek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Kongruenzeffekte bei der Nutzung von Health Claims. Auswirkungen auf die Glaubwürdigkeit von Produkten
Autor:in:
Alisa Said (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Das rhetorische Potential von Memes im politischen Kontext
Autor:in:
Peter Oliver Greza (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1.0
Price:
US$ 36.99
Der Einfluss von Social Media Marketing auf das Konsumentenverhalten in Mexiko
Autor:in:
A. Bieberich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,0
Price:
US$ 36.99
Plastikkonsum im modernen Alltag
Über einen nachhaltigen Umgang mit Kunststoffverpackungen
Autor:in:
Ariane Lüpke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Analyse der Bedeutung von Events als Marketing-Tool zum Aufbau von Image und der Realisierung von Alleinstellungsmerkmalen
Autor:in:
B.A. Tobias Thormann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014
Price:
US$ 31.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
Erarbeitung einer Marketingkonzeption zur nationalen/internationalen Vermarktung und Etablierung einer neuen Eventlocation in Dresden am Beispiel "Objekt Demnitz"
Autor:in:
Bachelor of Arts Roman Tobollik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1
Price:
US$ 36.99
Das Fitting von Marke und Testimonial in der Fernsehwerbung
Autor:in:
Johannes Allgayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Die Rolle der Sprache in der Werbung und ihre Trends
Autor:in:
Steffi Schlüter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,0
Price:
US$ 33.99
Die theoretische und praktische Bedeutung der Sinndimension im strategischen Designmanagement
Autor:in:
Dipl.-Kommunikationswirt Kai Lambrecht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Content-Planung für den Social-Media-Kanal TikTok des Unternehmens "Strandbistro Buhne 16 GmbH & Co. KG"
Autor:in:
Lara Barth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Die sozialen Netzwerke Facebook und Instagram. Nutzung und Risiken für die Generation Y
Autor:in:
Pascal Schiep (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 41.99
Psychologische Faktoren zur Beeinflussung von Kaufentscheidungen. Beeinflussen Influencer Konsumenten?
Autor:in:
Laura Frey (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 39.99
Colorgrading in der Werbung. Erfolgsfaktoren für den Premium-Commercial-Bereich
Autor:in:
Franziska Heinemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,0
Price:
US$ 38.99
Einfluss von Influencern auf den Kaufentscheidungsprozess der verschiedenen Generationen
Autor:in:
Sophie Geßner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
Crossmediale Krisenkommunikation zur Aufmerksamkeitssteigerung in Öffentlichkeit und Politik. Möglichkeiten und Grenzen
Das Bündnis #AlarmstufeRot
Autor:in:
Nicole Schweinberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: Sehr gut (1) mit 88,5%
Price:
US$ 36.99
Ein Podcast als Content-Marketing-Instrument für das Unternehmen CineStar. Konzeptionierung mittels empirischen Interviews und der SWOT-Analyse
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99
Wirkung sozialer Medien auf die Identitätsentwicklung junger Frauen. Eine empirische Analyse
Autor:in:
Franziska Mangone (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 30.99
Instagram als Erfolgsfaktor für Luxusunternehmen. Social-Media-Marketing eines High-Fashion-Unternehmens
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 41.99
Wie vermarkten sich (Spitzen-)SportlerInnen? Eine Analyse der Vermarktung Cristiano Ronaldos
Autor:in:
Alexander Friedl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,5
Price:
US$ 36.99
Soziale Vergleiche auf Instagram. Wie Peer-Feedback in Kommentaren Rezipientinnen des "Fitspiration"-Körperideals beeinflusst
Ist fit das neue "It"?
Autor:in:
Anastasia Stokes (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Messung der Werbeeffizienz. Eine Untersuchung am Beispiel des ICE-Sprinters Berlin - Frankfurt am Main
Autor:in:
Katharina Weh (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2000 , Grade: 1
Price:
US$ 36.99
Gewinnung neuer Tagespflegepersonen für einen Tageselternverein. Marketingkonzeption für Non-Profit-Organisationen
Autor:in:
Sandy David (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015
Price:
US$ 36.99
BIO! Auf dem Weg vom Nischen- zum Massenmarkt
Positionierung und Kommunikation von Bioprodukten im Lebensmittelmarkt
Autor:in:
Stefanie Medvesek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
Likes und Follower als mögliche Key Performance Indikatoren in sozialen Netzwerken
Autor:in:
Joshua Thanner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 31.99
Der Firmenname als Marke. Metaphorische Bedeutungskonstitution
Autor:in:
Magister Artium Thomas Schlegtendal (Author)
,
Christian Schlegtendal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 1,3
Price:
US$ 36.99
Neuromarketing. Erkenntnisse und Implikationen für das Online-Marketing
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,3
Price:
US$ 31.99
Vertrauen im B2C-Online-Handel
Welche Bedeutung hat Vertrauen im B2C-Online-Handel in Bezug auf das Käuferverhalten und inwiefern lässt sich Vertrauen in Online- Shops auf- und ausbauen?
Autor:in:
Sabrina Lütkebohle (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Corporate Weblog. Ein Instrument der Unternehmenskommunikation
Autor:in:
Lisett Enge (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 41.99
Neue Medien und Social Networking im Stadtmarketing
Ein Orientierungsleitfaden
Autor:in:
Andrea Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: gut
Price:
US$ 36.99
Von Kultur zu Kult: Merchandising als Beitrag zur emotionalen Kundenbindung in österreichischen Kulturinstitutionen
Autor:in:
Mag. (FH) Monika Hofer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1
Price:
US$ 41.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
Handelsmarken als Instrument zur Profilierung von Handelsunternehmen
Autor:in:
Sebastian Rauchhaus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Customer Targeting - Überblick über die empirischen Erkenntnisse
Autor:in:
Dipl.-Kfm. André Wycisk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
Autor:in:
Tim Wohlleben (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,7
Price:
US$ 41.99
Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Qualität von Werbung
Eine Experteneinschätzung zur Qualität klassischer Werbung
Autor:in:
M.A. Robert Pauly (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 2,3
Price:
US$ 36.99
Kommunale Öffentlichkeitsarbeit in der SBZ/DDR von 1945 bis 1989
Inhaltsanalytische Fallstudie am Beispiel Leipzigs
Autor:in:
Cornelia Weinreich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: 2,1
Price:
US$ 36.99
Crossmediale Mehrwertkommunikation als Wertschöpfungsfaktor in der Tourismusbranche
Mit empirischer Studie über die Kommunikation von internationalen Fremdenverkehrsämtern in Deutschland
Autor:in:
Steffi Schlüter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 44.99
Erarbeitung einer Marketingkonzeption zur nationalen und internationalen Vermarktung und Etablierung einer neuen Eventlocation in Dresden am Beispiel "Objekt Demnitz"
Autor:in:
Bachelor of Arts Roman Tobollik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Geschlechterrollen in der Werbung
Autor:in:
Christoph Niemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 2.0
Price:
US$ 36.99
Der Slogan in der Anzeigenwerbung
Autor:in:
Martin Strang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: sehr gut
Price:
US$ 33.99
Social-Media-Marketing als Chance und Herausforderung für innovative Start-ups am Beispiel der "Matics Sports GmbH"
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 2.3
Price:
US$ 32.99
Die Nutzung von Influencer Marketing als Instrument der identitätsbasierten Markenführung in der Fitnessbranche
Das Markennutzenversprechen von Nahrungsergänzungsmitteln und die Verantwortung von Influencern auf Instagram
-
New
Autor:in:
Patrick Dula (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 37.99
Wie wirkt sich geschlechtergerechte Sprache auf das Kaufverhalten aus? Eine Untersuchung am Beispiel von Plakatwerbung
-
New
Autor:in:
Leonie Legrand (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Untersuchung wirksamer Strategien zur nachhaltigen Festivalkommunikation
Soziale Medien als Schlüssel zum Erfolg
-
New
Autor:in:
Ann-Katrin Kaimer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 26.99
Erfolgreiches Online-Marketing in der Baubranche. Eine umfassende Befragung von Marketingexperten in deutschen Bauunternehmen
Autor:in:
Fatma Ersöz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 40.99
Der Kooperationsprozess von Micro-InfluencerInnen in der Tourismusbranche. Herausforderungen und Kriterien
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1
Price:
US$ 39.99
Vom Influencer zum Entwickler. Eine Analyse der Kommunikation in den sozialen Medien und ihrer Auswirkungen auf das Marketing
Autor:in:
Kimberley Unger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 37.99
Entwicklung einer Social Media Strategie für eine fiktive Strandbar in Frankfurt am Main
Autor:in:
Raphaela Rosca (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,8
Price:
US$ 32.99
"What the label doesn’t tell you". Strategien der Bedeutungsvermittlung in der Werbekampagne 'Label Story' zu Jack Daniel's Old No. 7 Tennessee Whiskey
Autor:in:
Joshua Gennari (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 28.99
Der Einfluss des Influencer-Marketings auf die Nachfrage nach Konsumgütern. Methoden und Zusammenhänge
Autor:in:
Marina Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 32.99
Die Macht des Influencer-Marketings. Auswirkungen auf die Kaufentscheidungen von Kunden
Autor:in:
Vanessa Weinberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
Analyse der geschlechtsspezifischen Divergenzen im Nutzungsverhalten und der Erwartungshaltung der Generation Y an Dating-Apps
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
Die Akzeptanz des Einsatzes von Erotik im Influencer Marketing
Autor:in:
Janine Kuhlmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2020 , Grade: 3,3
Price:
US$ 31.99
Die Repräsentation von Weiblichkeit auf Instagram. Verarbeitung in den Werken von Amalia Ulman und Celeste Barber
Autor:in:
Kai Birkenfeld (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Produktbeschreibungen im Online-Marketing. Was gilt als effektiv?
Erfolgsfaktoren in der Sportartikelindustrie anhand von Text-Mining identifizieren
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 2,0
Price:
US$ 39.99
Sustainable Brand Personalities. Die Frames von nachhaltigen Markenpersönlichkeiten auf Social Media
Autor:in:
Veronika Reim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 30.99
Nutzen und Potentiale von Voice-Marketing für Unternehmen. Empfehlungen zur Nutzung von Sprachassistenten
Autor:in:
Alexander Ammelounx (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 30.99
Welchen Einfluss hat provokatives Marketing auf das Markenimage eines Unternehmen?
Das Fallbeispiel "The Female Company"
Autor:in:
Eileen Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,5
Price:
US$ 38.99
Influencer Marketing jenseits der 50+. Handlungsempfehlungen für die Kommunikation mit Best Agern
Autor:in:
Julia Meier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,7
Price:
US$ 36.99
Shopping Posts in Social Media. Ein Vergleich des Social Commerce auf verschiedenen sozialen Netzwerken
Autor:in:
Markus Grom (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2021 , Grade: 1,5
Price:
US$ 31.99
Influencer Marketing in der Kosmetikbranche. Der Einfluss auf das Kaufverhalten der Generation Y
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021
Price:
US$ 36.99
Der Einfluss von Innovationen auf das Konsumentenverhalten am Beispiel des Produktes Thermomix
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 2,0
Price:
US$ 36.99
#Werbung – Meinungsmacher in sozialen Netzwerken. Eine theoretische und empirische Untersuchung der Glaubwürdigkeit von Macro- und Micro-Influencern auf Instagram
Autor:in:
Kathrin Huken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Analyse von Marketingmaßnahmen bei digitalen Touchpoints in der Customer Journey der Modebranche
Autor:in:
Ela Arslan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,9
Price:
US$ 33.99
Digitale Kundenkommunikation und Implikationen an der Customer Experience. Ein Praxisbeispiel
Autor:in:
Sarah Berger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1
Price:
US$ 36.99
Selbstdarstellung junger Erwachsener auf der Online-Plattform Instagram. Die Inszenierung des perfekten Alltags
Autor:in:
Ellora Angelova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,0
Price:
US$ 36.99
Influencer-Marketing im Tourismus
Handlungsempfehlungen einer Marketing-Strategie für Hotels
Autor:in:
Sarah Bleuel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 36.99
Social Media als Marketinginstrument im Eventbereich. Das Beispiel Musikfestivals
Autor:in:
Chiara Theißen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 33.99
Künstliche Verknappung in der Sneakerbranche
Auswirkungen von Verknappungsstrategien auf die Kaufmotive bei limitierten Sneakern
Autor:in:
Johanna Kiefer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Storyliving. Immersives Marketing im Spannungsfeld von Erwartungen und Bedürfnissen
Autor:in:
Daniel Flamme (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Marvel Cinematic Universe (MCU). Die Vermarktung von Filmserien
Eine Fallstudie
Autor:in:
Björn Otzen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,5
Price:
US$ 36.99
eSports und professionelles Videospielen als eigene Sportart in Deutschland. Zukunftschancen und Entwicklungspotenzial
Autor:in:
Maurice Hossinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 31.99
Entwicklung eines Marketingkonzepts für einen Coworking Space im ländlichen Raum
Untersucht anhand der Stadt Luckenwalde in Brandenburg
Autor:in:
Jana-Christina Göttsche (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 41.99
Trends in der Veranstaltungsbranche und deren Auswirkungen auf medientechnische Full-Service Dienstleister
Autor:in:
Marco Baumgartner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,4
Price:
US$ 31.99
Storytelling in der Markenführung von Luxusuhrenmarken. Wunderwaffe oder nicht mehr als ein Märchen?
Autor:in:
Pascal Gehrlein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Customer Journey im Generationenvergleich. Marketing und Ferienhotellerie im Alpenraum
Autor:in:
Domenica Kolb (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,3
Price:
US$ 32.99
Worin liegt die Herausforderung der Digitalisierung für die klassische Werbeagentur?
Von der einmaligen Designleistung zur Strategieentwicklung
Autor:in:
Anita Jentl-Jenewein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: A 93,2
Price:
US$ 31.99
Das Wesen der Werbung. Eine sozio-kulturelle Analyse der Werbebranche und des Werbespots
Autor:in:
Daniela Scharf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2019 , Grade: 1,5
Price:
US$ 31.99
Blogs for Talents. Employer Branding Kommunikation im Web 2.0
Eine quantitative Inhaltsanalyse der Karriere-Blogs deutscher Unternehmen
Autor:in:
Doris Bärtle (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
Die Bedeutung von Facebook im Kommunikationshandeln von Studenten
Domestizierungsansatz und Mediatisierung in der der Medienforschung am Beispiel von Facebook
Autor:in:
Juliane Wilson (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2012 , Grade: 1,0
Price:
US$ 30.99
Virtuelle Figuren in den Medien. Wie können sie anhand ihres Personifizierungsgrades klassifiziert werden?
Autor:in:
Gilles Claude Förstner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 30.99
Instagram als Marketinginstrument für Start-ups. Funktionen, Zielgruppen und Erfolgsmessung
Autor:in:
Robert Neubauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2019
Price:
US$ 41.99
Neuromarketing. Neuronale Erkenntnisse als Basis für ein effektives Markenmanagement am Beispiel von Low-und High-Involvement Kaufentscheidungen
Autor:in:
Fabienne Wehler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1.3
Price:
US$ 36.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Vegane Influencer und ihr Einfluss auf junge Instagram-Nutzer
Autor:in:
Laura Herde (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2018
Price:
US$ 28.99
Social Bots als strategisches Instrument im Influencer-Marketing. Ein Versuch zur automatisierten Generierung von Followern auf Instagram
Autor:in:
Riccardo Destratis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
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