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Results for »
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Data mining and data based direct marketing activities
Autor:in:
T. Brüggemann (Author)
,
P. Hedström (Author)
,
M. Josefsson (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2004 , Grade: 1,7 (A-)
Price:
US$ 32.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
The future of inflight entertainment in Europe, according to passenger expectations
How the airline industry should embrace, and not fear, consumer technology.
Autor:in:
Jasmin Schawalder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 19/20
Price:
US$ 51.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 39.99
Design of Effective Instagram Campaigns
An Empirical Examination of Visual Brand Post Design Stimuli
Autor:in:
Carolin Wesche (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 45.99
The influence of IoT on CRM. Conditions and possibilities in B2C markets
Autor:in:
Robin Hafer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Weblogs. A Critical Analysis of a New E-business Model
Autor:in:
Carina Schebitz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 2,0
Price:
US$ 30.99
Factors influencing the impulse buying behaviour of apparel consumers
The degree of influence of "special prices" compared to other factors in apparel purchases
Autor:in:
Samkhyan Malliyoor Mana (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: Pass
Price:
US$ 31.99
Assessing the Potential of Sponsorship for Marketing Communications of Scottish Charities
Autor:in:
Lea Horn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 31.99
Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry
Autor:in:
Insa Schniedermeier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
Analysis of the Innovation and the Communication in Fast Food Chains with Different Structures
Autor:in:
Antonio Annicchiarico (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Intercultural Competence - The Key to Successful International Marketing
Intercultural Behavioral Training as an Approach to Market Development
Autor:in:
Monika V. Kronbügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2015 , Grade: A
Price:
US$ 42.99
Analysis of Global Foreign Direct Investment
A Quantitative and Qualitative study of FDI Inflows in India
Autor:in:
MBA Murali Guruswamy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: Merit
Price:
US$ 36.99
Food advertising to children
A critical evaluation of public, governmental and corporate responsibilities in Germany
Autor:in:
Anna Lena Hallmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,1
Price:
US$ 28.99
Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Autor:in:
Annelie Roggenkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 41.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
At the core: Metaphors and Preference Consistency
Autor:in:
David Busse (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Autor:in:
Marcel Mazur (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
User Perception of Targeted Ads in Online Social Networks
A Theoretical and Empirical Investigation Using the Example of Facebook
Autor:in:
Timo Beck (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 1,0
Price:
US$ 36.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
Relationship Marketing in International Marketing/Sales Channels
Towards the conceptualization of relationship-based competitive advantages and a Relationship Management Balanced Scorecard
Autor:in:
Tim Hüfner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: A
Price:
US$ 36.99
Psychographic target group analysis on the basis of an empirical research for the brands Adidas, NIKE and Puma using the innovative approach of the Semiometrie
Autor:in:
Robert Tönnis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1,0
Price:
US$ 43.99
Mass customization and consumer behavior - A case study from a german consumer perspective
Autor:in:
Master of Science Joscha Köllner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1,3
Price:
US$ 32.99
Fighting brand counterfeiting in E-commerce
Nike as an example
Autor:in:
Dipl.Kffr.(FH), BBA Annika Kristin Baiker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
The steps of Finnish medium sized SAP / EPR USERS towards an implementation of a CRM system
Autor:in:
Simon Rudolf (Author)
,
Stefan Bihler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2006 , Grade: 1.0
Price:
US$ 36.99
Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSA
Autor:in:
Michael Henschke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 2,3 (B)
Price:
US$ 36.99
What factors influence consumers to buy meat substitutes?
Autor:in:
B. Sc. Tjorben Grote (Author)
,
David Fehrenbach (Author)
,
Raoul Jacobmeyer (Author)
,
Markus Zipp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 45.99
Can design thinking be understood in a Bergsonian way?
Rethinking Management
Autor:in:
Julia Stadler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 18 / 20
Price:
US$ 36.99
The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany
Autor:in:
Viktoria Arnold (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 9,2
Price:
US$ 41.99
Green Marketing vs. Greenwashing. Saving the world as a marketing strategy
Autor:in:
Marie Schad (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 34.99
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