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History of Europe - Middle Ages, Early Modern Age
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History of Germany - World War I, Weimar Republic
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History of Europe - Newer History, European Unification
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English Language and Literature Studies - Literature
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Latin philology - Literature
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Pedagogy - Family Education
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Communications - Journalism, Journalism Professions
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History of Germany - 1848, Empire, Imperialism
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Psychology - Biological Psychology
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Law - European and International Law, Intellectual Properties
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History - Miscellaneous
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Business economics - Market research
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Engineering - Industrial Engineering and Management
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Rhetoric / Elocution / Oratory
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Economics - Monetary theory and policy
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Economy - Health Economics
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Sociology - Basics and General
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Politics - Topic: German Foreign Policy
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Politics - Topic: International Organisations
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Politics - Topic: Globalization, Political Economics
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Literature - General
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Sociology - Economy and Industry
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Sport - Miscellaneous
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Didactics - History
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Communications - Mass Media
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Geography / Earth Science - Demographics, Urban Management, Planning
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Romance Studies - Italian and Sardinian Studies
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Communications - Specialized communication
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History - Basics
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Theology - Systematic Theology
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Pedagogy - Art education
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History - America
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Business economics - Economic and Social History
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Politics - Topic: International relations
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Didactics for the subject German - Miscellaneous
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Leadership and Human Resources - Occupational burnout and stress at...
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Politics - Region: Eastern Europe
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Economics - Economic Cycle and Growth
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Politics - Region: Southeastern Europe
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Economics - History
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Communications - Media Economics, Media Management
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Law - Public Law / Administrative Law
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Psychology - Cognition
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Law - Philosophy, History and Sociology of Law
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World History - Antiquity
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Sociology - War and Peace, Military
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Didactics for the subject English - Pedagogy, Literature Studies
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Sport - Theory and Practice
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Communications - Research, Studies, Enquiries
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Mathematics - Statistics
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Didactics - Biolology
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History of Europe - Ages of World Wars
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Law - Public Law / Constitutional Law / Basic Rights
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Law - Public Law / Miscellaneous
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Communications - Media History
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Economics - Industrial Economics
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Orientalism / Sinology - Japanology
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Geography / Earth Science - Economic Geography
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Biology - Diseases, Health, Nutrition
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Communications - Methods and Research Logic
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Theology - Religion (For Pre-University Students)
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Nursing Science - Dementia
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Literature - Modern Literature
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Economics - Statistics and Methods
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Literature - Comparative Literature
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Psychology - Methods
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Business economics - Information Management
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American Studies - Literature
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Geography / Earth Science - Physical Geography, Geomorphology, Envi...
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Russian / Slavic Languages
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Law - Media, Multimedia Law, Copyright
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Sociology - Habitation and Urban Sociology
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Economics - Foreign Trade Theory, Trade Policy
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Economics - Job market economics
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Politics - Region: Western Europe
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Theology - Islamic theology
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Health - Fitness and Health Management
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Social Work - Child and Youth Welfare
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Pedagogy - Reform Pedagogics
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American Studies - Culture and Applied Geography
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Psychology - Forensic Psychology and Penal System
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Law - Civil / Private / Law of Obligation / Property Law
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Cultural Studies - European Studies
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Electrotechnology
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Business economics - Revision, Auditing
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Mathematics - Miscellaneous
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Art - Miscellaneous
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German Studies - Genres
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Communications - Print Media, Press
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Politics - Region: Other States
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Theology - Comparative Religion Studies
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Computer Science - Internet, New Technologies
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Organisation and administration - Miscellaneous
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German Studies - Semiotics, Pragmatics, Semantics
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Health - Children and adolescents
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Business economics - Corporate communication
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Business economics - Review of Business Studies
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Health - Health system
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Philosophy - Philosophy of the 19th Century
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Didactics for the subject German - History of Literature, Eras
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Business economics - Company formation, Business Plans
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Book Science
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Computer Science - Software
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World History - General and Comparison
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World History - Modern History
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Interpreting / Translating
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History of Germany - Modern History
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History of Europe - European Postwar Period
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Leadership and Human Resources - Generation Y, Generation Z
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Latin
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Business economics - Organization
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Technology
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History - Asia
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Art - Architecture / History of Construction
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Biographies
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Chemistry - Anorganic Chemistry
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Design (Industry, Graphics, Fashion)
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Latin philology - Medivial and Modern Latin
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Die Fußballmannschaft als Marke. Eine Analyse von Möglichkeiten und Grenzen der Steuerung eines markenkonformen Verhaltens der Spieler
Autor:in:
Andrea Engelhardt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2017 , Grade: 2,0
Price:
US$ 20.99
Kommunikation und Verhalten der Lufthansa in Zeiten der Corona-Rezession
Autor:in:
Matthias Wittenberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 75
Price:
US$ 17.99
Die Auswirkungen von sozialen Medien auf das individuelle Verhalten und die Gesellschaft. Die Macht der Likes
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2023 , Grade: 1,0
Price:
US$ 17.99
Einstellungen, deren Wirkung auf das Verhalten sowie deren Beeinflussungsmöglichkeiten durch persuasive Kommunikation
Wie kann durch persuasive Kommunikation die Einstellung des Konsumenten beeinflusst werden?
Autor:in:
Erkan Cokicli (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2017 , Grade: 5.1 (entspricht 1,9 in D)
Price:
US$ 17.99
Unterschwellige Werbung als Priming-Instrument
Eine Untersuchung
Autor:in:
Jens Kürschner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012 , Grade: 1,0
Price:
US$ 20.99
Konsumentenverhalten und Werbung. Motivationspsychologische und sozialpsychologische Theorien
Autor:in:
Jörg Haider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,3
Price:
US$ 18.99
Macht und Wirkung der Werbung. "Sie kriegen Dich!"
Autor:in:
Denise Klein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2019 , Grade: 1,0
Price:
US$ 14.99
Reaktanz im Marketing. Ein psychologisches Phänomen
Männer in der Altersgruppe von 41 bis 60 Jahren
Autor:in:
Asylzada Tenelbay (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 2.0
Price:
US$ 17.99
Das Nudge Marketing als verhaltensökonomischer Ansatz. Konsumtrends und Strategien zur Konsumsteigerung
Autor:in:
Edwin Weis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1,7
Price:
US$ 15.99
Real Time Marketing im B2B-Geschäft. Reaktion auf Kundenbedürfnisse mit KYOCERA Document Solutions
Autor:in:
Ai Lean (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2013 , Grade: 1,3
Price:
US$ 14.99
Optimierung des Webdesigns durch Neuromarketing. Empfehlungen für Unternehmen
Autor:in:
Katja Hache (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2015 , Grade: 1,0
Price:
US$ 15.99
Das Phänomen des Variety Seeking Behavior und seine Bedeutung im Konsumentenverhalten
Autor:in:
Linda Schiller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,0
Price:
US$ 14.99
Der Imagefilm als Kommunikationsinstrument und als Indikator für Corporate Identity
Autor:in:
Elisabeth Jacobs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 14.99
Bildkommunikation in der Werbung: Lebensstilkonzepte und Imagerystrategien für das Marketing
Autor:in:
Nicole Erksmeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Konsistenzmechanismen in Werbung und Verkauf
Autor:in:
Stefan Probst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 15.99
Gemeinsamkeiten und Unterschiede von Public Relations, Werbung und Journalismus als Typen öffentlicher Kommunikation.
Autor:in:
Karin Aldinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2002 , Grade: 1,7
Price:
US$ 15.99
Der Einfluss der sozialen Medien auf das Selbstwertgefühl von Jugendlichen
Autor:in:
Yasemen Aslan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2024 , Grade: 1,0
Price:
US$ 17.99
Soziale Plattformen als Marketingmittel. Bewerben von Kleidung innerhalb der Generation Z
Autor:in:
Mio Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,0
Price:
US$ 16.99
Psychologische Reaktanz und Konsumentenverhalten bei Marketingmaßnahmen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2016 , Grade: 1,7
Price:
US$ 17.99
Auswirkungen von sozialen Medien auf das Ernährungsverhalten von jungen Erwachsenen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 2,7
Price:
US$ 20.99
Der Mere-Exposure-Effekt und dessen Anwendung im Marketing
Autor:in:
Julius Heyers (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 10.99
Absatzmittlergerichtete Strategien als Ausprägungen von Marktteilnehmerstrategien. Erklärung, Differenzierung und Bewertung
Autor:in:
Marina Aparicio-Mijares (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,7
Price:
US$ 15.99
Ad Disclosure im Influencermarketing und seine Wirkung auf das Konsumentenverhalten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 17.99
Diskurse um die Glaubwürdigkeit von Influencern
Der dokumentarische Zweifel auf Social Media
Autor:in:
Mia Maier-Bode (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 2,0
Price:
US$ 13.99
Die Bedeutung des Halo-Effets im Influencer-Marketing. Chancen und Risiken
Autor:in:
Alina Ziegler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 17.99
Customer Journey Mapping für einen fiktiven Praxisfall
Autor:in:
Jonas Klumski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 17.99
Kommunikationsstrategie zum Aufbau einer nachhaltigen Community auf Social Media. Die Generation Z auf TikTok erreichen
Konzepterstellung für die MeerCommunity
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,6
Price:
US$ 18.99
Public-Relations und Public-Affairs. Die Krisenkommunikation bei Boeing
Autor:in:
Oliver Tissen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2020 , Grade: 1,3
Price:
US$ 17.99
Glaubwürdigkeit von Influencern. Der Einfluss der Merkmale von Influencern und Followern
Eine quantitative Studie
Autor:in:
Max Girgnhuber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2020 , Grade: 1,0
Price:
US$ 17.99
Markengemeinschaften als Instrument für Kundenloyalität. Der Mehrwert der Nike+ Community
Autor:in:
Julia Heidel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2019 , Grade: 1.3
Price:
US$ 17.99
Motive und Nutzung interpersoneller Kommunikation in sozialen Online-Netzwerken
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2,0
Price:
US$ 20.99
Die Auswirkung der Darstellungsweise von Gesundheitsinformationen bezüglich vegetarischer Ernährung auf die Verhaltensintentionen der Rezipienten
Autor:in:
Magdalena Pfitzmaier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2018 , Grade: 1,7
Price:
US$ 14.99
Die Reichweite von viralem Marketing. Die Social Media Kampagne "Supergeil" von Edeka und die Generation Y
Autor:in:
Samira Mosavi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 , Grade: 1,3
Price:
US$ 17.99
Die Darstellung der Frau in der Plakatwerbung
Autor:in:
Fabienne Ricciardi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011
Price:
US$ 15.99
Textuelle Beeinflussung in der Werbung. Anwendung sozialpsychologischer Mechanismen
Autor:in:
Sabrina Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Pay What You Want. Ein experimenteller Pricing-Ansatz und dessen verhaltenswissenschaftliche Hintergründe
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 17.99
Wandel der Geschlechterrollen. Wie Familienbilder in der Werbung die persönliche Einstellung beeinflussen
Theorie und Forschung
Autor:in:
Sarah Well (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2015 , Grade: 1
Price:
US$ 17.99
Social Media als Instrument der Imagebildung von Unternehmen. Die Calidris 28 AG
Autor:in:
Oxana Lauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 14.99
Kommunikationsstrategien gegen Motivationskonflikte in den Pfaden des Elaborations-Likelihood-Modells
Autor:in:
M.A. Katharina Lahner (Author)
,
Corinna Trimmel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,00
Price:
US$ 17.99
Das Social Media Desaster von Nestlé
Autor:in:
Alexandra Pfleiderer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012
Price:
US$ 14.99
Täuschen und Lügen in der PR
Normen, Fakten, Merten‐Auseinandersetzung – Eine PR‐ethische Auseinandersetzung mit der (Un)Wahrheit
Autor:in:
M. A. cand. Janine Pentzold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 20.99
Social-Marketing - vom Begriff Altersvorsorgeplanung zur Zukunftsplanung
Autor:in:
Susanne Reckter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 2,3
Price:
US$ 16.99
Die Ansätze zur Erklärung der Werbewirkung
Autor:in:
Bernd Hildebrandt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,0
Price:
US$ 14.99
Der Einsatz von kommunikationspolitischen Instrumenten unter dem Zwang gesundheitspolitischer Auflagen
Autor:in:
Anna Maria Hüwel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2010 , Grade: 94 Punkte von 100
Price:
US$ 16.99
Werbewirkung – Wirkt meine Werbung? Wirtschaftliche Bedeutung und Organisation
Autor:in:
Behzad Mokhtarifar (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 16.99
Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 2
Price:
US$ 15.99
Rollenbilder von Mann und Frau in der Werbung. Ein Vergleich der Werbung der 1950er und 1990er Jahre in der Bundesrepublik Deutschland
Autor:in:
M.A. Sandra Dorschner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 16.99
Eine vergleichende Betrachtung von kommerziellem und Social Marketing
Autor:in:
BA of Arts Susanne Makarewicz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2006 , Grade: 1,0
Price:
US$ 17.99
Determination, Interpenetration oder Intereffikation? Ein Analysedesign zur Untersuchung von PR und Öffentlichkeitsarbeit aus systemtheoretischer Perspektive
Die Non-Profit-Organisation "Amnesty International"
Autor:in:
Jörn-Jakob Surkemper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,3
Price:
US$ 17.99
Semiotik. Der Schlüssel der Werbebotschaft
Mit Beispielanalyse Werbespot
Autor:in:
Patrick Andersen (Author)
,
Raffael Huber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 6.0 in der Schweiz (1.3 DE)
Price:
US$ 19.99
"Bin ich schon drin?" - Werbung, Medien und ihre Meinungsführer
Der Multi-Step Flow of Communications als "Non-Plus-Ultra"
Autor:in:
Nicola Mager (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2000 , Grade: 1,3
Price:
US$ 17.99
Manipulative Möglichkeiten elektronischer Medien: 'Wie wirkt Werbung im Internet?'
Autor:in:
Bita Mohammadi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1
Price:
US$ 17.99
Medienforschung im Hörfunk
Ein kurzer Überblick
Autor:in:
Antje Visser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2000 , Grade: 2,3
Price:
US$ 15.99
Corporate Identity am Beispiel der Volkswagen Immobilien - Eine Tochterfirma mit eigenem CD?
Autor:in:
Maren Herbst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2001 , Grade: 1,0
Price:
US$ 15.99
Manipulation und Information in der Werbung
Autor:in:
Michael Tamayo (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2001 , Grade: 2
Price:
US$ 15.99
Die Werbung und ihre manipulativen Methoden
Was ist Werbung und durch welche Techniken nimmt sie Einfluss auf das Kaufverhalten des Konsumenten?
Autor:in:
Marie Leukel (Author)
,
Isabel Schönmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,0
Price:
US$ 17.99
Virtuelle Influencer als Werbebotschafter. Eine Wirksamkeitsanalyse aus Marketingperspektive
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 17.99
Strategien und Ziele des Influencer Marketings. Risiken und Gefahren für Jugendliche und Heranwachsende, anhand der Social Media Plattform Instagram
Autor:in:
Elena Balhorn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 17.99
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