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Unterschiede in der Wahrnehmung von Instagram-Werbung. Eine Vergleichsstudie deutscher und britischer Nutzerinnen
-
New
Autor:in:
Lisa Bauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1.7
Price:
US$ 39.99
Die Macht des Influencer-Marketings. Auswirkungen auf die Kaufentscheidungen von Kunden
Autor:in:
Vanessa Weinberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
Vertrieb und Marketingarbeit für eine Craft Beer Brauerei. Projektbericht
Autor:in:
Thore Jöhnk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2019 , Grade: 1,7
Price:
US$ 17.99
Der Finanzsektor in Zeiten der Digitalisierung
Eine kritische Betrachtung der Relevanz von Influencer-Marketing unter Berücksichtigung der Generation Y
Autor:in:
Santo Seminara (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,8
Price:
US$ 31.99
Wirksamkeit von Kundenbindungsmaßnahmen bei jungen Eltern im Baby- und Kleinkindermarkt
Autor:in:
Vanessa Buchenau (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 41.99
Erfolgsfaktor Extremsport-Eventmarketing. Die Marke Red Bull
Worin bestehen die Chancen und Risiken von Extremsport-Eventmarketing und welche Auswirkungen haben diese auf die Marke Red Bull?
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 20.99
Die Qualität der Beratung durch junge oder ältere Verkäuferinnen beim Kauf von Damenunterwäsche
Auswirkungen des Similar-to-me-Effektes auf die Kundenzufriedenheit und die Kaufabsicht
Autor:in:
Marta Agnieszka Drelichowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 2
Price:
US$ 42.99
Kundenwertorientiertes Customer Relationship Management als Determinante ökonomischer Kundenbindung
Eine empirische Analyse aus der Kundensicht zum Status Quo und künftigen Entwicklungen im stationären Einzelhandel
Autor:in:
Diplom Kaufmann Univ. / Diplom Wirtschaftsinformatiker Univ. Christian Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Erstellung einer Kommunikations- bzw. Werbestrategie und deren marketingpolitischen Umsetzung zur Zielgruppenwerweiterung eines Modehauses
Inklusive Umfrage und Swot-Analyse mit dem Ziel der Erweiterung der Zielgruppe 20+
Autor:in:
Conny Wöhrlin (Author)
,
Christina Prieschl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Kundenzufriedenheit, Kundenbindung und Empfehlungsmarketing. Am Beispiel eines Fitnessstudios
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,2
Price:
US$ 20.99
PM 2006 - Die Journalistenumfrage über die Verwendung von und Erwartungen an Pressemitteilungen
Autor:in:
Christian Menkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2005
Price:
US$ 43.99
Influencer Marketing auf YouTube
Eine Studie zur Ermittlung der Akzeptanz von Produktplatzierungen mit abgeleiteten Handlungsempfehlungen für die Branche
Autor:in:
Olga Nohles (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,8
Price:
US$ 45.99
Werbung in verschiedenen Medien
Autor:in:
Stefan Löwe (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2014 , Grade: 1,0
Price:
US$ 14.99
Fake Reviews. Eine Analyse gefälschter Rezensionen und mögliche Gegenmaßnahmen
Autor:in:
Christian Cöper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 20.99
Kundenbindung als Marketingziel von Online-Shops für vegane Lebensmittel
Eine Analyse der Instrumente des Marketing-Mix
Autor:in:
Eugenia Laiko (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Der Einsatz von Social Media Instrumenten im internen Marketing
Autor:in:
Christine Höfer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 36.99
Einsatzmöglichkeiten von Social Media als Vermarktungsinstrument in der Hotellerie
Anwendungskonzept für das 4* Hotel Schillerkopf
Autor:in:
Jasmin Litera (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Vernetzung der Medienarbeit mit Informations- und Kommunikationstechnologien in Schweizer Unternehmen
Autor:in:
Andreas Renggli (Author)
,
Thomas Gygax (Author)
,
Philip Ritschard (Author)
,
Ralph Eli (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2003 , Grade: sehr gut
Price:
US$ 17.99
Social-Media-Marketing. Erfolgsfaktoren und Kundenbindung im digitalen Zeitalter
Autor:in:
Marina Aparicio Mijares (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 29.99
Akzeptanz von KI-gesteuerter Werbung bei Verbrauchern
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 15.99
Der Einfluss von Influencer-Marketing auf die Kosmetikbranche
Autor:in:
Anna Schumilowa (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 20.99
Werbung bei Subscription-Video-on-Demand-Plattformen. Welche Einstellungen und Erwartungen haben die Nutzer in Deutschland?
Autor:in:
Jasmin Sanchez (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 32.99
Ängste im Marketing. Die Werbewirkung von Angst reduzierenden und induzierenden Anzeigen anhand von Bild- und Textkombinationen
Autor:in:
Dominik Mühlbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 40.99
Psychologische Faktoren zur Beeinflussung von Kaufentscheidungen. Beeinflussen Influencer Konsumenten?
Autor:in:
Laura Frey (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 39.99
Vor- und Nachteile einer Normierung der Usability von ÖPNV-Apps deutscher Verkehrsunternehmen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
Price:
US$ 31.99
Gegenüberstellung von Querschnittsbefragung und Experiment in der Marktforschung
Autor:in:
Svenja Oppermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1,7
Price:
US$ 14.99
Influencer Marketing in dem Sportverein TSVgg Stuttgart-Münster 1875/99 e.V.
Autor:in:
Tabea Jakisch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,6
Price:
US$ 31.99
Der Einfluss von Influencern auf die Selbstdarstellung ihrer Follower
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Einfluss von Influencern auf den Kaufentscheidungsprozess der verschiedenen Generationen
Autor:in:
Sophie Geßner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
Crossmediale Krisenkommunikation zur Aufmerksamkeitssteigerung in Öffentlichkeit und Politik. Möglichkeiten und Grenzen
Das Bündnis #AlarmstufeRot
Autor:in:
Nicole Schweinberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: Sehr gut (1) mit 88,5%
Price:
US$ 36.99
Die Zusammenhänge zwischen Werbung und Kundenzufriedenheit. Welche Formen der Werbung sind besonders wirksam?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,7
Price:
US$ 20.99
TikTok für Einzelhandelsunternehmen. Entwicklung eines Methodenbaukastens
Autor:in:
Alina Bär (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 20.99
The Joy of Purpose Case in der PR. Beeinflusst ein moralischer Hintergrund die Freude am Job?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2018 , Grade: 1,0
Price:
US$ 20.99
Wirkung sozialer Medien auf die Identitätsentwicklung junger Frauen. Eine empirische Analyse
Autor:in:
Franziska Mangone (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 30.99
Werbestrategien und deren Wirkungsweise. Psychische Analyse des Kaufentscheidungsprozesses und Manipulation des Kaufverhaltens
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2019 , Grade: 12 Punkte, 2+
Price:
US$ 15.99
Der Einfluss von Influencer-Marketing auf die Tourismusbranche
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2019 , Grade: 5.5 (Schweiz)
Price:
US$ 14.99
Marketingkonzepte von Versicherungsunternehmen versus Technologieunternehmen am Beispiel von Allianz und Apple
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2018 , Grade: 1,7
Price:
US$ 18.99
Der Einfluss der Werbung. Wie nutzen Unternehmen Ängste und Bedürfnisse als Marketingstrategie?
Autor:in:
Dominik Oehmigen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,7
Price:
US$ 17.99
Funktioniert Brand Storytelling bei klassischen und digitalen Marken gleich?
Image Through Story
Autor:in:
Mia-Malaika Lange (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Markengemeinschaften als Instrument für Kundenloyalität. Der Mehrwert der Nike+ Community
Autor:in:
Julia Heidel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2019 , Grade: 1.3
Price:
US$ 17.99
Online Social Networks als Bühne der Inszenierung
Einfluss und Auswirkungen auf die Selbstdarstellung unter der Nutzung von Instagram
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,5
Price:
US$ 31.99
Instagram Stories als Corporate Media Instrument. Nutzererwartungen und Handlungsempfehlungen für Unternehmen
Autor:in:
Samuel Kuhn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 2,3
Price:
US$ 36.99
Wird der Instant Messenger “WhatsApp” von Kunden zur Kommunikation mit Unternehmen akzeptiert?
Autor:in:
Philip Hildebrandt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2018 , Grade: 1,3
Price:
US$ 17.99
Kultur im Web 2.0. Einsatz von Social Media in der Kommunikation von Kultureinrichtungen
Kölner Kulturbetriebe
Autor:in:
Aurélie Sacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,7
Price:
US$ 36.99
Word-of-Mouth Marketing oder Klassische Werbung? Chancen und Risiken im Kontext der Neukundengewinnung
Eine Gegenüberstellung
Autor:in:
Corinna Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Building Bridges: Analyse vergangener und Konzeption künftiger Social TV Kampagnen
Der Eurovision Song Contests unter Einbeziehung der LGBT-Community
Autor:in:
Christian Berg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 42.99
Buy me, I'm famous! Prominente als Markentestimonials
Eine empirische Studie zu Sinn und Unsinn des Einsatzes von Thomas Müller als Werbeträger für BiFi
Autor:in:
Carina Förg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,5
Price:
US$ 20.99
Social Media Abstinenzler. Entgehen diesen Menschen relevante Informationen und entstehen dadurch Benachteiligungen im privaten oder beruflichen Umfeld?
Autor:in:
Jessica Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1.3
Price:
US$ 31.99
Solidarität im Social Web? Eine Untersuchung zu der Bedeutung jüngster cybersozialer Bewegungen in Bangladesch
Autor:in:
Christina Büns (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 31.99
Die Medialität des deutschen Fußballs - Spieltagzerstückelung, Markenbildung, Totalvermarktung
Eine Prognose über die Entwicklung des Volkssports Nummer eins hinsichtlich seiner Medialität und seiner Vermarktung mit Rücksicht auf die Faninteressen und das internationale Wettgeschäft
Autor:in:
Marcel Weigel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012 , Grade: 2,0
Price:
US$ 16.99
Marketing-Konzept für eine stationäre Pflegeeinrichtung
Autor:in:
Philipp Sauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1.7
Price:
US$ 36.99
Umbruch in der Medienwelt - zielführende Imagewerbung
Autor:in:
Caro Kiemi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2011
Price:
US$ 16.99
Die Beziehung zwischen Öffentlichkeitsarbeit und Journalismus
Eine Fallstudie (Input-Output-Analyse) am Beispiel amnesty international
Autor:in:
MA Julia Marg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 42.99
Lebenswelten - Bilderwelten. Wie die Werbung die gesellschaftliche Diskussion nutzt
Autor:in:
Svenja Lis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2009 , Grade: 2,0
Price:
US$ 6.99
Anforderungen der Konsumenten an die Multichanneldistribution von Reiseveranstaltern
Autor:in:
Alexander Petschmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2.0
Price:
US$ 20.99
mCRM – Möglichkeiten und Grenzen der Kundenbindung im Mobile Business
Autor:in:
Jan Wehmeyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 19.99
Werbewirkungsforschung
Autor:in:
Stefanie Huland (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2001 , Grade: 1,0
Price:
US$ 15.99
PR-Strategien im Mittelstand
Autor:in:
Isabella Holz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 2,0
Price:
US$ 15.99
Übertragung von werbepsychologischen Konzepten auf das Lernen
Autor:in:
Stefanie Heimann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2003 , Grade: 1,3
Price:
US$ 15.99
Frauen- und Männerbilder in der Werbung der Printmedien am Beispiel zweier geschlechtertypischer Zeitschriften "Brigitte" und "Men's Health"
Autor:in:
M.A. Sina Neumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 2
Price:
US$ 15.99
Wie Algorithmen unseren Marktwert bestimmen. Eine kritische Betrachtung der Auswirkungen von Online-Dating
Autor:in:
Vincent Herkert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 14.99
Gender Marketing. Geschlechterstereotypen in Werbespots
Eine Analyse der Darstellung und Konsumentenwahrnehmung am Beispiel des deutschen Lebensmitteleinzelhandels
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99
Der Einfluss von Unboxing-Videos auf die Vorfreude. Der Unterschied zwischen Alltagsmarken und Luxusmarken
Autor:in:
Daniel Obermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 31.99
Die Positionierungsstrategie
Inhalt, Bedeutung, Beispiele
Autor:in:
Konstantin Ziegler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
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