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History of Germany - 1848, Empire, Imperialism
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Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 2
Price:
US$ 15.99
Die Social Media Facebook. Sozialer und kommunikativer Nutzen oder Manipulation und globaler Datenhandel?
Twitter, YouTube & Co
Autor:in:
Sangevan Srithavan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,7
Price:
US$ 33.99
Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen
Autor:in:
Bachelor of Arts -Medien- und Kommunikationsmanagement Liza Kohl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 15.99
"Pepe the Frog". Eine medienwissenschaftliche Analyse zur Nutzung von Social Media Memen in globalen Protestbewegungen
Autor:in:
Göksu Mentese (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 17.99
Technisierung und Digitalisierung in der Eventbranche. Verlagert sich die Live-Kommunikation in virtuelle Erlebnisräume?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2020 , Grade: 1,0
Price:
US$ 14.99
Das Wesen der Werbung. Eine sozio-kulturelle Analyse der Werbebranche und des Werbespots
Autor:in:
Daniela Scharf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2019 , Grade: 1,5
Price:
US$ 31.99
Werbung und Kommunikation
Artikel und Beiträge über Werbung und Kommunikation
Autor:in:
Regina Karl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Anthology , 2008 , Grade: 1,4
Price:
US$ 20.99
Corporate Identity und Coporate Image von Starbucks
Theoriebasierte Analyse des Identitätsmanagement des international agierenden Unternehmens Starbucks. Die Anforderungen von interkulturellen Kommunikation
Autor:in:
Anna Holterhus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 1,3
Price:
US$ 17.99
Internationales Marketing für Kinder am Beispiel des Spielzeugkonzern LEGO
Autor:in:
Stephanie Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,0
Price:
US$ 19.99
Das Meme als mediale Funktion der Netzkultur. Eine diskursanalytische Untersuchung des Massenphänomens im Kontext von Social Media
Autor:in:
Sebastian Aumüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 20.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Veränderungen im Markenmanagement im Laufe der Entwicklungsphasen von Louis Vuitton
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 17.99
Marketing als betriebliche Funktion. Die Vermarktung der Autobiografie des Rappers Jay-Z und die Distributionswege von Disney
Autor:in:
Ablachat Boltabaev (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1
Price:
US$ 14.99
Social Media im Museum. Interaktion und Kommunikation mit einer digitalen Community
Autor:in:
Annkatrin Neumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,0
Price:
US$ 15.99
Veränderung des Marketings durch Digitalisierung
Autor:in:
Burak Kutlu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022
Price:
US$ 14.99
Marktstrategien internationaler Medienunternehmen. Dargestellt am Beispiel Netflix
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1,0
Price:
US$ 19.99
Effektive Kommunikation zur Bewältigung von Krisen. Das Beispiel Volkswagen AG (VW)
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2022 , Grade: 2,0
Price:
US$ 15.99
Soziale Netzwerke in Unternehmen. Bekanntheit, Kundenbeziehung und das Unternehmensimage
Autor:in:
Genc Heta (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2021 , Grade: 5.0
Price:
US$ 17.99
The Marketing Strategy of Oatly
Autor:in:
Eva Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021
Price:
US$ 14.99
Kommunikationsstrategie zum Aufbau einer nachhaltigen Community auf Social Media. Die Generation Z auf TikTok erreichen
Konzepterstellung für die MeerCommunity
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,6
Price:
US$ 18.99
Nachhaltigkeit oder Greenwashing? Strategische Kommunikation am Beispiel der Modefirma H&M
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 20.99
Der Kundenwert als zentraler Bestandteil im Customer Relationship Management
Autor:in:
Gion Egel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 15.99
Vergleichende Werbung im Wirtschaftsrecht
Rechtliche Rahmenbedingungen und Ansprüche der Mitbewerber
Autor:in:
Arina Witasew (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 15.99
Kommunikation zum Schutz der Umwelt. Wie der WWF als internationale Organisation seine Themen in der Öffentlichkeit platziert
Autor:in:
Lena Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Marketing 4.0 - Vertriebskanal Instagram. Warum Unternehmen Social-Media-Marketing-Strategien haben sollten
Autor:in:
Olga Bördgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020
Price:
US$ 35.99
eSports und professionelles Videospielen als eigene Sportart in Deutschland. Zukunftschancen und Entwicklungspotenzial
Autor:in:
Maurice Hossinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 31.99
Geplante und ungeplante Reputationsbeeinflussung durch Kommunikation
Begrifflichkeiten, Modelle und Managementchancen und -risiken
Autor:in:
Jenny Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 15.99
Markenmanagement bei der Volkswagen AG
Autor:in:
Sophie Bergmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 16.99
Die Selbstdarstellung der Allianz Deutschland AG in der Fernsehwerbung
Analyse des Werbespots "Alexander I. – Allianzkunde seit 2003"
Autor:in:
Christian Appel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 2,3
Price:
US$ 17.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Wirkungsverluste beim Einsatz international standardisierter Fernsehwerbung
Eine interkulturelle Studie zum Kultureinfluss bei deutschen und russischen Probanden
Autor:in:
Polina Klebanova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,1
Price:
US$ 36.99
Produktpolitik im Online-Marketing
Kundennutzen und Produkteignung, Produktgestaltung, Kundenservice
Autor:in:
Luca Bur (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
Biete Privatsphäre gegen Sozialkapital. Eine kritische Untersuchung der Funktionsweisen von Social Media
Autor:in:
Firat Yildirim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 2,0
Price:
US$ 36.99
Wie erlebnisorientierte Markenführung die Marke stärkt. Eine Analyse des Tesla Stores in Hamburg und Entwicklung von Optimierungsmaßnahmen
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 17.99
Netzfreiheit. Chancen und Risiken sozialer Netzwerke
Der Arabische Frühling & der Islamische Staat
Autor:in:
Johannes Micha Kraft (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 2,0
Price:
US$ 14.99
Product Placement im James Bond Film "Spectre"
Autor:in:
Corinna Walter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2016
Price:
US$ 14.99
Eine empirische Studie zur Wirkung von Native Advertising auf mobilen Geräten
Autor:in:
Kai Kubitzki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
Kommunikationskonflikte in Unternehmen. Die Firma Microsoft und ihr Umgang mit den Massenmedien
Autor:in:
Stefan Reinpold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,7
Price:
US$ 14.99
Imagebildung durch Produktpräsentationen
Inhaltsanalyse der Kommunikationsmaßnahmen und Absenderbotschaften eines marktführenden, amerikanischen Computerkonzerns
Autor:in:
Pascal Gerard Contursi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 36.99
E-Commerce. Emotional positionierte Segmentierung im elektronischen Handel
Autor:in:
Giulio Incoronato (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,0
Price:
US$ 20.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
To post or not to post? Eine empirische Untersuchung zur Informationspreisgabe auf Facebook
Autor:in:
Despoina Tsokou (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 17.99
Veränderung des Corporate Images in Folge einer internationalen Unternehmenskrise
Kritische Evaluation der Unternehmenskommunikation von Costa Crociere
Autor:in:
B.A. Jennifer Kint (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,0
Price:
US$ 17.99
Indiens Arbeitsmarkt für hoch qualifizierte Arbeitskräfte. Anreize zum Business Process Offshoring
Autor:in:
Iris Schüler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2011 , Grade: 1,0
Price:
US$ 17.99
Interkulturelle Werbung
Autor:in:
Kathleen Polten (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 15.99
Kinder und Kommerz
Zielgruppenspezifisches Marketing im Lebensmittelsektor
Autor:in:
Frauke Schoon (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2012
Price:
US$ 14.99
Vertrieb mobiler Applikationen
Apple App Store vs. Google Android Market
Autor:in:
Stephan Griesenbrock (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: Sehr gut
Price:
US$ 36.99
Coca Cola - "Destapa la felicidad"
Analyse zweier Werbespots nach dem Modell von Nina Janich
Autor:in:
Christin Lübke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 14.99
Entwicklungs- und Industrieländer: Ein Vergleich der Anspruchsgruppen
Autor:in:
Constantin Thurow (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2007 , Grade: 2,0
Price:
US$ 16.99
Einführung in verschiedene moderne Marketing-Prozesse
Autor:in:
Peggy Zenkner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011
Price:
US$ 0.99
In Game Advertising
Werbung in Computerspielen
Autor:in:
M.A. Robert Kampf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,7
Price:
US$ 14.99
Die Einstellungen der Rezipienten gegenüber Product Placement
Autor:in:
Alex Zacharias (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 20.99
Eventmarketing in der Snowboardbranche
Die Anwendung dieses Kommunikationsinstrumentes in der Snowboardbranche
Autor:in:
Christoph Beaufils (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,3
Price:
US$ 14.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 16.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Bankenwerbung in der Finanzkrise
Eine Analyse des Einflusses der Bankenwerbung auf das Vertrauen der Kunden
Autor:in:
Dipl.-Kaufmann (FH) Matthias Schubert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 1,7
Price:
US$ 14.99
Internetauftritt der Johanniter Unfallhilfe Bayern
Autor:in:
Matthias Blümm (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1999 , Grade: 1.0
Price:
US$ 0.99
Marketingkonzept für eine Bambuspalette
Bamboo Packaging GmbH
Autor:in:
Max Felix Mittelmaier (Author)
,
Benjamin Scholz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 19.99
Möglichkeiten und Probleme des Viral Marketing
Autor:in:
Gerald Scholl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 36.99
Digital TV - Die Markteintrittschance für neue Sender?
Eine strategische Analyse des Fernsehens am Beispiel des deutschen Musikfernsehens
Autor:in:
Gerhard Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,1
Price:
US$ 41.99
Wettbewerbsstrategien nach Porter
Autor:in:
Tobias Ochs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1,7
Price:
US$ 14.99
"Die richtige Mischung aus Standardisierung und Differenzierung"
Erfolgreiche interkulturelle Werbung in der Praxis
Autor:in:
Friedemann Karig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
Price:
US$ 40.99
Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Struktur der PR-Agenturlandschaft in Deutschland
Autor:in:
Marina Deck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2004 , Grade: 1,0
Price:
US$ 17.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Über Kobolde in Gardinen und Lämmer, die schweigen - Was Sie schon immer über Archetypen und das unheimliche Unbewusste wissen wollten
Autor:in:
Dr. Volker Halstenberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2006
Price:
US$ 5.99
Praktisches Kundenbindungsmanagement
Am Beispiel der Karlsruher Messe und Kongress GmbH
Autor:in:
Dipl.-Betriebswirtin Nadine Weber (Author)
,
Sandra Otto (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 44.99
Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
Autor:in:
Mag. Andrea Zehetbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 44.99
Interkulturelles Marketing: Werbestile im Kulturvergleich - Werbung in Frankreich
Autor:in:
Sabine Schrenk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 15.99
Werbung im Internet
Autor:in:
Tatjana Butorac (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2000 , Grade: 1,7
Price:
US$ 15.99
Public Relations bei Markteinführungen
Autor:in:
Robert Ingo Maurer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: sehr gut
Price:
US$ 43.99
Future Brands - Markenführung in einer vernetzten Welt
Autor:in:
Martin Taller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 44.99
Werbung als Kulturdokument am Beispiel der Marke Nivea
Autor:in:
M.A. Sina Neumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Virtuelle Influencer als Werbebotschafter. Eine Wirksamkeitsanalyse aus Marketingperspektive
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 17.99
Entwicklung und Vergleich von Corporate Social Responsibility Kampagnen im Bereich Social Media für eine zielgerichtete Reputationssteigerung
Autor:in:
Timothy Todd (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,7
Price:
US$ 36.99
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