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Results for »
Sponsoring
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Ausgewählte Kriterien und Ziele des Sport-Sponsorings
Autor:in:
Jana Albrecht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 15.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Sozio-Sponsoring
Autor:in:
Christa Gasser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 , Grade: sehr gut
Price:
US$ 18.99
Sponsoring. Ursprung, Formen und Planung einer Kultursponsoringmaßnahme
Autor:in:
Stefanie Kahlert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2002 , Grade: 2,0
Price:
US$ 15.99
Sponsoring aus der Sicht sozialer Organisationen (als Sponsornehmer)
Autor:in:
Livia Krentel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1,3
Price:
US$ 17.99
Sponsoring im Fußball. Entwicklungen, Trends und Grenzen
Ein kurzer Überblick
Autor:in:
Niklas Fahrngruber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2018 , Grade: 1,7
Price:
US$ 14.99
Vermarktungsrechte im Social Sponsoring
Autor:in:
Martin Klos (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 33.99
Sponsoring von Frauen im Motorsport. Chancen und Benachteiligung
Autor:in:
Maxie Mierendorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
Sponsoring an Schulen: Analyse des deutschen Status Quo mit transatlantischem Ausblick auf die Verhältnisse in den Vereinigten Staaten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,5
Price:
US$ 36.99
Macht Wirtschaft Schule? Sponsoring an Schulen als Gratwanderung zwischen ökonomischem Nutzen und sozialem Engagement
Autor:in:
Berit Mainx (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Ambush Marketing bei Fußballgroßereignissen
Wie versucht Ambush Marketing während der FIFA Fußball-Weltmeisterschaft 2006 beim Zuschauer für Aufmerksamkeit zu sorgen?
Autor:in:
Benjamin Hoffmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
Price:
US$ 2.99
Sportsponsoring und soziale Medien. Eine vergleichende Untersuchung zwischen Sponsoren und Nicht-Sponsoren
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Die Veränderung des Fernsehens zum Hintergrundmedium
Implikationen für Werbetreibende
Autor:in:
Andrea Harings (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 14.99
Krisenfestigkeit in der Sponsoringpartnerschaft. Kommunikationsstrategien in der Sportbranche
Autor:in:
Master of Arts Interkulturelle Werbung Carina Förg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Musiksponsoring. Ein trojanisches Pferd der Unternehmenskommunikation?
Autor:in:
Natalia Heller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 16.99
Analyse der Bedeutung von Events als Marketing-Tool zum Aufbau von Image und der Realisierung von Alleinstellungsmerkmalen
Autor:in:
B.A. Tobias Thormann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014
Price:
US$ 31.99
Mediaplanung von Zeitschriften
Autor:in:
Matthias Gante (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 15.99
Organisation der PR im Unternehmen und als Unternehmen
Empirie, Modelle und Fallbeispiele
Autor:in:
Lysann Prescher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 3,0
Price:
US$ 17.99
Product Placement als Werbeform in Serien von Streamingdiensten
Werbewirkung von Product Placement
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 2,3
Price:
US$ 17.99
In welchen Dimensionen finden kommerzielle Aktivitäten an Schulen statt?
Eine Untersuchung anhand von Experteninterviews an Schulen in Baden-Württemberg
Autor:in:
Karoline Hirn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,0
Price:
US$ 20.99
Chancen und Risiken von Product Placement auf der Videoplattform YouTube
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 36.99
Virales Marketing. Was Red Bull von anderen Energy-Drink-Herstellern abhebt
Autor:in:
Mario Bianchetti (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2014 , Grade: 5.0 (CH) entspricht 2.0 (D)
Price:
US$ 7.99
Akquise und Ansprache von Sponsoren
Tipps zur Sponsorensuche
Autor:in:
Stefan Herold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2013 , Grade: 1,0
Price:
US$ 14.99
Die Vermengung von redaktionellen Inhalten und Public Relations im Fernsehen
Eine Analyse der Krombacher Regenwald-Kampagne
Autor:in:
Nadine Hammele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,3
Price:
US$ 17.99
Eventmarketing in der Snowboardbranche
Die Anwendung dieses Kommunikationsinstrumentes in der Snowboardbranche
Autor:in:
Christoph Beaufils (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,3
Price:
US$ 14.99
Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
Potentiale von Sponsoren und Nicht-Sponsoren der FIFA Fußball Weltmeisterschaft 2006TM
Autor:in:
Elena Jasper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,2
Price:
US$ 17.99
Sport- und Kultursponsoring als Instrumente der Kommunikationspolitik für Unternehmen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2021 , Grade: 2,0
Price:
US$ 15.99
Sportsponsoring als Instrument des Marketing-Mix
Autor:in:
Lena Brückner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2012 , Grade: 1-2
Price:
US$ 17.99
Sportsponsoring im Bereich Fußball
Autor:in:
Diplom Kaufmann (FH) Frank Schriegel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 17.99
Ambush Marketing am Beispiel der Fußball-Weltmeisterschaft 2010
Autor:in:
Christina Geiger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 36.99
Eventsponsoring - ein Überblick
Autor:in:
Christoph Herberth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012 , Grade: 1.3
Price:
US$ 14.99
Imagetransfer im Sportsponsoring - Definition, Wirkungsweise und Einflussfaktoren
Autor:in:
Thomas Kerkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 14.99
Krisenmanagement und Krisenkommunikation von Sportsponsoren – am Beispiel Team Telekom
Autor:in:
Thomas Kerkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Sportsponsoring am Vereinsbeispiel FC Schalke 04
Autor:in:
Thilo Trost (Author)
,
L Juschka (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2008 , Grade: 2,03
Price:
US$ 16.99
Der Beitrag des Kultursponsorings zur Markenkommunikation
Möglichkeiten und Grenzen
Autor:in:
Silke Bettray (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2001 , Grade: 1,3
Price:
US$ 17.99
Knappe Kassen, neue Allianzen - Kunstsponsoring von regionalen Events in der populären Musik als Instrument der Unternehmenskommunikation
Autor:in:
Markus Stitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Sportsponsoring WM 2006
Autor:in:
Karin Ott (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2006 , Grade: 1,3
Price:
US$ 17.99
Ängste im Marketing. Die Werbewirkung von Angst reduzierenden und induzierenden Anzeigen anhand von Bild- und Textkombinationen
Autor:in:
Dominik Mühlbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 40.99
Human Brands. Der Mensch als Marke
Autor:in:
Tobias Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2002 , Grade: 5.0
Price:
US$ 36.99
Markengemeinschaften als Instrument für Kundenloyalität. Der Mehrwert der Nike+ Community
Autor:in:
Julia Heidel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2019 , Grade: 1.3
Price:
US$ 17.99
Identitätsorientierte Markenführung der Red Bull GmbH
Autor:in:
Eric Incorvaia (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 17.99
Ambush-Marketing. Gefahr für Sponsoren oder cleveres Marketing?
Autor:in:
Felix Kaiser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Ambush-Marketing im Sport
Eine theoretische Analyse der Wirkungsweise anhand des Elaboration-Likelihood-Modell (ELM)
Autor:in:
Marian Kern (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2017 , Grade: 1,3
Price:
US$ 3.99
Die Kommunikationspolitik der Firma Beisersdorf am Beispiel der Marke Nivea
Autor:in:
Gülten Özdemir (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 6.99
Wirtschaftskommunikation als Management zur Anregung der Fantasie. Das Beispiel Katjes Yoghurt-Gums
Autor:in:
Jennifer Hofmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 14.99
Eventkonzeption und Programmplanung am Beispiel der Uni-Veranstaltung "Casino calls Cocktails"
Autor:in:
Tobias Weiler (Author)
,
Jules Lalande (Author)
,
Lisanne Kohl (Author)
,
Ewgenia Wolf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2012 , Grade: 1,0
Price:
US$ 36.99
Kommunikationsstrategien zur Optimierung der Produktkommunikation einer Veranstaltung im Kulturbereich
am Beispiel des Sommerblutfestivals
Autor:in:
Tobias Weiler (Author)
,
Jules Lalande (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 , Grade: 1,0
Price:
US$ 31.99
Entwicklung eines Eventmarketingkonzepts für die Spieltage des FC Unterföhring
Autor:in:
Christian Hirschberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,7
Price:
US$ 17.99
Eventmarketing als innovatives Instrument der Kommunikationspolitik
Autor:in:
Daniela Linz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 14.99
Grundlagen des Ambush Marketings am Beispiel der FIFA Weltmeisterschaft 2010
Autor:in:
Julia Walter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 20.99
Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
Autor:in:
Florian Langhammer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Product Placement. Grenzen und Möglichkeiten eines innovativen Kommunikationsinstruments aus betriebswirtschaftlicher und rundfunkrechtlicher Sicht
Autor:in:
Dipl.-Wirtschaftsjur.(Fh) Fabian Seitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Licensing und Merchandising beim Groß-Event FIFA WM 2006
Autor:in:
Bastian Storch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,0
Price:
US$ 15.99
Chancen und Risiken der Nachwuchsförderung im Rahmen des Kultursponsoring
Autor:in:
Informations- und Kommunikationsmanagerin (B.A.) Stefanie Hartwig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 17.99
Krisen-PR: Klassische PR-Tools
Autor:in:
Christiane Seidel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 1,3
Price:
US$ 17.99
Werbende Unterhaltung oder unterhaltende Werbung? Sonderwerbeformen im Schweizer Fernsehen
Autor:in:
Carmen Koch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2004 , Grade: sehr gut
Price:
US$ 17.99
Product Placement - die Integration der Produkte im medialen Kontext von TV und Kino
Autor:in:
Patrick Zeuner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 17.99
Special Ad 'Split Kick' - mehr Schein als sein? Untersuchung der Werbewirkung der neuen Splitscreen Variante 'Split Kick' im experimentellen Design
Autor:in:
Livia Krentel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1,7
Price:
US$ 18.99
Das Konsumverhalten von Musiktonträgerkäufern
Autor:in:
Dana Kabbani (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1.3
Price:
US$ 36.99
Einfluss der Kultur auf die Wahrnehmung internationaler Fernsehwerbespots
Autor:in:
M.A. Sandra Ponschab (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 1998 , Grade: 1,3
Price:
US$ 44.99
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