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Results for »
Positionierung
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Umparken im Kopf. Die (Re)Positionierung einer Marke am Beispiel von Opels Imagekampagne
Autor:in:
Laura Peters (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 17.99
Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung
Autor:in:
Karina Koeppl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1.3
Price:
US$ 31.99
In-Game Advertising. Computer- und Videospiele als Werbemedium und deren intermediale Positionierung
Autor:in:
Alexander Wiesinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1
Price:
US$ 0.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
BIO! Auf dem Weg vom Nischen- zum Massenmarkt
Positionierung und Kommunikation von Bioprodukten im Lebensmittelmarkt
Autor:in:
Stefanie Medvesek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
Social Media für das Employer Branding im "War for Talents"
Chancen und Herausforderungen der Nutzung
Autor:in:
Lena Hildebrand (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 17.99
Konzeptionierung eines YouTube-Kanals als Content-Marketing-Instrument für den Reiseveranstalter Travelino
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Kommunikationskonzept zur Übernahme der fiktiven Otto Wenz AG durch Renault
Autor:in:
Alexander Dickopf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 , Grade: 2,0
Price:
US$ 17.99
Unterschiede bei der Social Media Nutzung von politischen Akteuren und Wirtschaftsunternehmen
Gesellschaftliche Akteure im Vergleich
Autor:in:
Benjamin Hoffmann (Author)
,
Ulrike Kuch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2017 , Grade: 1,0
Price:
US$ 1.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Liebeserklärungen in der Werbung
Versuche emotionaler Ansprache in neuerer Werbung und ihre Funktion für die Konzeption und Positionierung von Marken
Autor:in:
Julia Liedtke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2005 , Grade: 1,0
Price:
US$ 36.99
Jahresmarketingplan für ein Unternehmen aus der Gesundheitsbranche
Marktanalyse für einen Premium Fitnessclub in Hamburg
Autor:in:
Sven Schmauder et al. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,6
Price:
US$ 31.99
Die Positionierungsstrategie
Inhalt, Bedeutung, Beispiele
Autor:in:
Konstantin Ziegler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Kampagnenkonzept von Dove. Zielgruppen, Strategie und Kommunikationsmaßnahmen
"Meine Schönheit ist meine Entscheidung"
Autor:in:
Laura Buonocore (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 15.99
Imagekampagnen als Instrument gesellschaftspolitischer Markenkommunikation
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 2,3
Price:
US$ 20.99
Entwicklung eines Social-Media-Konzeptes am Beispiel der Confiserie "Dream of Chocolate"
Autor:in:
Chantalle Mertens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Welchen Beitrag leistet das Neuromarketing aktuell für die Marketingpraxis?
Autor:in:
Andreas Schabert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 20.99
Markenmanagement am Beispiel der Berliner Aids-Hilfe. Qualitative Analyse der Markenidentität
Autor:in:
Marco Grenz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,0
Price:
US$ 0.99
Erfolgreiches Marketing im Kulturbetrieb. Strategien und Maßnahmen in der digitalen Ära
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2024 , Grade: 2
Price:
US$ 14.99
Synergie in der Naturkosmetikbranche. Die integrierte Kommunikationsstrategie für die Fusion von Bioneuvé und Vinea zu Binea
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2024 , Grade: 1,3
Price:
US$ 14.99
Konzeption einer nationalen Kommunikationskampagne zur Steigerung der Blutspenden
Autor:in:
Jennifer Sommer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2023 , Grade: Sehr gut
Price:
US$ 16.99
Aktuelle Entwicklungen im Marketing der Volkswagen AG
Autor:in:
J. Lückert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 17.99
Marktbeschreibung, Marktanalyse und Marketingplanung eines Gesundheitsstudios
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 0,5
Price:
US$ 14.99
Kommunikationsbotschaften von Technologiemarken. Eine vergleichende Analyse am Beispiel Kopfhörer
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,0
Price:
US$ 15.99
Das Zusammenspiel von Marken & Storytelling. Aufbau starker Marken mittels Storytelling-typischer Elemente
Autor:in:
Lotte Kerls (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,8
Price:
US$ 36.99
Entwicklung einer Employer Value Proposition für ein Startup Unternehmen
Autor:in:
Lea Göppert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 14.99
Wie vermarkten sich (Spitzen-)SportlerInnen? Eine Analyse der Vermarktung Cristiano Ronaldos
Autor:in:
Alexander Friedl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,5
Price:
US$ 36.99
Markenmanagement bei der Volkswagen AG
Autor:in:
Sophie Bergmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 16.99
Erstellung einer Marktanalyse und einem Marketingkonzept für ein EMS-Studio
Autor:in:
Ole Vick (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,6
Price:
US$ 7.99
Ein bärenstarker Sommer. Kommunikationskonzept für den Anholter Bärenwald
Spielen, Lernen und Erleben
Autor:in:
Caroline Harsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2016 , Grade: 1,0
Price:
US$ 30.99
Entwicklung eines Kommunikationskonzeptes für die Marke Hachez und die damit verbundene Bedeutung eines Creative Briefs sowie der Kommunikationsinstrumente
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 17.99
Implementierung von Trendsportlern und Sportmodels als marketingwirksames Kommunikationsinstrument in die Kommunikationsstrategie der Marke NaturEnergie
Autor:in:
Daniel Korte (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Der Brief an die Aktionäre. Ein Instrument der Vertrauensgenese bei der Financial Community
Autor:in:
Alexandra Kaluzki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 20.99
Gewinnung neuer Tagespflegepersonen für einen Tageselternverein. Marketingkonzeption für Non-Profit-Organisationen
Autor:in:
Sandy David (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015
Price:
US$ 36.99
Analyse der Dove-Kampagne „Initiative für wahre Schönheit“
Autor:in:
Sophie Z. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 2,0
Price:
US$ 15.99
Entwicklung und Umsetzung einer Selfpublishing-Strategie im Buchmarketing anhand eines Beispiels
Autor:in:
Pieter Stegemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 0.99
Kommunikationsstrategien zur Optimierung der Produktkommunikation einer Veranstaltung im Kulturbereich
am Beispiel des Sommerblutfestivals
Autor:in:
Tobias Weiler (Author)
,
Jules Lalande (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 , Grade: 1,0
Price:
US$ 31.99
Best Ager als wichtiger wirtschaftlicher Treiber in der Tourismusbranche
Konzeption einer Produktlinie für Best Ager bei der REWE Touristik GmbH
Autor:in:
Michael Stift (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 20.99
Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor
Autor:in:
Bennet Bonk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Handelsunternehmen als Marke: Storebrands
Dargestellt anhand von Beispielen
Autor:in:
Betriebswirt (VWA) Sebastian Rauchhaus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 16.99
SWOT, Portfolio-Analyse und Lebenszykluskonzept. Darstellung und Analyse der strategischen Analyseinstrumente
Autor:in:
Dipl. Kfm. (FH) Gunnar Levknecht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 2,7
Price:
US$ 36.99
Crossdressing in narrativen Werbespots
Rahmenbruch als Raum für das dritte Geschlecht?
Autor:in:
B.A. Arwen Haase (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Erstellung einer Kommunikations- bzw. Werbestrategie und deren marketingpolitischen Umsetzung zur Zielgruppenwerweiterung eines Modehauses
Inklusive Umfrage und Swot-Analyse mit dem Ziel der Erweiterung der Zielgruppe 20+
Autor:in:
Conny Wöhrlin (Author)
,
Christina Prieschl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Relationship-Fundraising in einer Non-Profit-Organisation
Autor:in:
Annett-Marlen Opolka (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 15.99
Erfolgsfaktoren des Erlebnismarketing
Autor:in:
David Neumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
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