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Strategische Markenführung für Konsumgüter. Der identitätsorientierte Ansatz als Managementkonzept der Zukunft?
Autor:in:
Nico Effenberger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 1,0
Price:
US$ 36.99
Franchising - Ansatz des Intellektuellen Kapitals
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 2,3
Price:
US$ 44.99
Zur Generierung nachhaltiger Wettbewerbsvorteile aus Markt- bzw. Kundenperspektive
Der Resource-based View und der Beitrag des Marketing
Autor:in:
Julika Fricke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Künstliche Intelligenz in der Online-B2C-Kommunikation. Untersuchung der Kundenakzeptanz von Chatbots
Autor:in:
Florian Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 39.99
Kundenintegration in Unternehmensprozessen. Nutzenstiftung durch interaktive Wertschöpfung und Web 3.0 sowie deren Bedeutung
Mit erfolgversprechenden Handlungsempfehlungen für Unternehmen
Autor:in:
Master of Science Jerry Felten (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 33.99
Kompetenzorientiertes Marketing
Ein ressourcenorientierter Ansatz im Marketing
Autor:in:
Romeo Ruh (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: keine Benotung, nur angenommen
Price:
US$ 36.99
Blue Ocean Strategy: Vorstellung, Vergleich und Anwendung
Autor:in:
Ben Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 33.99
Service Engineering - Eine kritische Bestandsaufnahme
Autor:in:
Nikolas Bransch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Open Innovation als strategisches Unternehmenskonzept
Welche Rolle spielt Open Innovation in der Automobilindustrie?
Autor:in:
Pascal Pfähler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,7
Price:
US$ 36.99
Die Kano-Analyse - eine branchenübergreifende Längsschnittanalyse
Autor:in:
Franziska Böhm (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 35.99
Der Kunde im Wandel. Auswirkungen des Social Webs auf die Kundenwertbetrachtung
Autor:in:
Monika Sadowska (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Corporate Branding. Die Erfolgsfaktoren der Planung und Durchführung
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 1,5
Price:
US$ 36.99
Markenidentität als Ausgangspunkt erfolgreicher Markenführung
Theoretische Grundlagen und praktische Umsetzung an der Marke Puma
Autor:in:
Dipl. Ök. Cetin Ünsal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2.3
Price:
US$ 31.99
Nutzung von Aspekten der Neurolinguistischen Programmierung im Verkaufsgespräch
Autor:in:
Michael Kramer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 2,23
Price:
US$ 31.99
Neuromarketing. Grundlagen, Anwendungsmöglichkeiten und Perspektiven
Autor:in:
Annika Weining (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Erfolgsfaktoren im Relationship Marketing bei mittelständischen Unternehmen im Produktgeschäft
Autor:in:
Mag. (FH) Markus Scheffknecht (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: Sehr Gut (A)
Price:
US$ 36.99
Die Analyse der Markenpersönlichkeit von Fast Moving Consumer Goods
Autor:in:
Dario Höltkemeier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Neupositionierung einer Bildungseinrichtung
Autor:in:
Regina Strohmeier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 2,0
Price:
US$ 36.99
Unsicherheit externer Beratungsleistungen
Autor:in:
Martin Fröhlich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
Conversational AI in der Suchmaschinenwerbung. Nutzererfahrung und Werbestrategie
Autor:in:
Fabian Muth (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2023 , Grade: 2,7
Price:
US$ 31.99
Organische SEO-Rankingfaktoren bei Google. Welche sind die relevantesten und welche Gewichtung haben sie?
Autor:in:
Dirk Schiff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2023 , Grade: 3,0
Price:
US$ 31.99
Die Erfolgswirkung von Lizenzarten auf Computer- und Videospiele. Eine empirische Untersuchung des deutschen Games-Marktes
Autor:in:
Stefan Jäckering (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Handlungsempfehlungen für das Social-Media-Marketing im Fitnessstudio. Analyse der Internetnutzung von Fitnessstudio Mitgliedern
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 1,2
Price:
US$ 31.99
Nachhaltigkeitsmarketing in der deutschen Lebensmittelindustrie. Maßnahmen im Wettbewerb gegen die konventionelle Industrie
Autor:in:
Tim Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2020 , Grade: 2,4
Price:
US$ 31.99
Social-Media-Marketing in der Gesundheitsbranche. Handlungsempfehlungen für eine erfolgreiche Online-Präsenz
Autor:in:
Daniel Steinhauser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 1,4
Price:
US$ 31.99
"Neuroselling". Wie kann das Verkaufsgespräch durch Neuromarketing gefördert werden?
Autor:in:
Dominic Hasler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2019 , Grade: 4.6 Schweiz
Price:
US$ 36.99
Content Marketing. Ziele, Strategien, Instrumente und Handlungsempfehlungen
Ein Praxisbeispiel
Autor:in:
Lea Giltjes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,7
Price:
US$ 30.99
Erfolgspotentiale und konzeptionelle Herausforderungen der Mass Customization
Eine kritische Darstellung anhand der Beispiele NIKEiD und CREO
Autor:in:
Matthias Schmidt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
Entwicklung einer Vertriebskonzeption für ein Unternehmen
Autor:in:
Jan Maikath (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2016 , Grade: 1,3
Price:
US$ 30.99
Geschäftsmodelle entwickeln und testen. Der Einsatz innovativer Managementwerkzeuge der unternehmerischen Praxis am Beispiel der Geschäftsidee Food-APP "YAM YAM – Weil auch gesundes Essen lecker sein kann"
Autor:in:
Dennis Staiger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,4
Price:
US$ 36.99
Analyse von Führungstheorien und deren Gültigkeit hinsichtlich Werbeagenturen
Entwicklung eines spezifischen Führungsstils
Autor:in:
Martina Korndoerfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 1,9
Price:
US$ 31.99
Beschwerdemanagement als Instrument der Kundenbindung
Ein Konzept des Lebensmitteleinzelhändlers LIDL
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,7
Price:
US$ 36.99
Online Brand Communities. Der Mehrwert des Internets für Kommunikation und Motivation in Markengemeinschaften
Eine Analyse
Autor:in:
Pia Jenderek (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 2,3
Price:
US$ 31.99
Markteintrittsstrategie für Schiebedachantrieb in den USA. Herleitung, Fundierung und Empfehlung vor dem Hintergrund interkultureller Unterschiede zwischen den USA und Deutschland
Autor:in:
Nicole Hahne (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2001 , Grade: 2
Price:
US$ 41.99
Fit durch Fast Food? Selbstbetrügerische Wege zur Wunschfigur
Die Bedeutung selbstregulierender Prozesse für den Konsum von Lebensmitteln
Autor:in:
Marco Kunze (Author)
,
Martin Loytved (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Das Marketing von Apple. Analyse und Darstellung neuer versus klassischer Vermarktungsmethoden
Autor:in:
Adrian Bondar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,9
Price:
US$ 36.99
Kundenorientierte Neuproduktentwicklung durch Quality Function Deployment in der Lebensmittelindustrie
Autor:in:
Tanja Reis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 2,3
Price:
US$ 36.99
Intendiertes vs. realisiertes sozial verantwortliches Kaufverhalten
Eine Analyse zur Ableitung von Marketingimplikationen
Autor:in:
Henning Sieloff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 40.99
Auswirkungen einer unternehmerischen Orientierung zum nachhaltigen Konsum auf die Beziehung zum Kunden
Empirische Analyse
Autor:in:
Florian Klar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Online Advertising. Messung und Optimierung der Werbewirkung in der Online-Marketingkommunikation
Autor:in:
Maxi Knust (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 27.99
Mietpreisentwicklung in ausgewählten deutschen Städten und Prognosen bis 2020 im Wohnimmobilienmarkt
Autor:in:
Peter Liedke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2013 , Grade: 1,7
Price:
US$ 31.99
Kundenbindungsmanagement internationaler Fluggesellschaften
Eine Analyse von Frequent Flyer Programmen in der Aviation-Branche
Autor:in:
Jan Pohlkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 41.99
Optimierung der Wirksamkeit von Marketingmaßnahmen in der Hotelleriebranche zur Verbesserung der Unternehmensergebnisse
Autor:in:
André Fläckel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 3,0
Price:
US$ 39.99
Der Einsatz des Co-Branding als kooperative Markenstrategie im Musikmarkt
Autor:in:
Dana Kabbani (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2001 , Grade: 1.7
Price:
US$ 36.99
Employer Branding. Personalmarketing mit Zukunft
Aufbau einer Arbeitgebermarke zur Kompensation des Fach- und Führungskräftemangels
Autor:in:
Nico Oertel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011
Price:
US$ 31.99
Nachhaltiges Wirtschaften und Reputation von Unternehmen: Wirkungszusammenhänge in Theorie und Praxis
Autor:in:
Christopher Leifeld (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Shopper Marketing. Leitfaden für einen neuen Marketingansatz am Point-of-Sale
Autor:in:
Franziska Biefel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Methoden und Technologien zur Steuerung des Dialogmarketing
Techniques and Technologies for Operating Dialogue-Marketing
Autor:in:
Walter Kalunder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,00
Price:
US$ 41.99
Empfehlungssysteme im E-Commerce
Der Einfluss von Herdenverhalten bei automatisierten Empfehlungssystemen
Autor:in:
Bachelor of Science Jerry Felten (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,7
Price:
US$ 31.99
Neurokrisenkommunikation
Krisenkommunikation im Lichte der neueren Erkenntnisse der Neurowissenschaft
Autor:in:
Diplom Kaufmann (FH) Carsten Koch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 2
Price:
US$ 31.99
Erstellung eines Online-Marketing Konzepts für den Onlineshop ProKatura
Mit dem Schwerpunkt auf Gestaltung des Instrumenten- und Maßnahmenmix
Autor:in:
Daniel Niedermayer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 36.99
Erklärungsmuster zur Beurteilung von Markenallianzen
Ein Überblick über verwendete Theorien
Autor:in:
Julia Elbrecht (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Die Marken-Scorecard als Instrument eines erfolgreichen Markenmanagements für Finanzdienstleistungsunternehmen
Autor:in:
Diplom-Betriebswirt (BA) Frank Rademacher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Direktmarketing bei Banken. Strategien und Umsetzung
Wettbewerbsvorteile durch Direkt- und Mobile Marketing
Autor:in:
Markus Eisenhut (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: 1,0
Price:
US$ 31.99
Product Line Development am Beispiel einer Software-Plattform für den Healthcare-Markt
Autor:in:
MBA, Dipl.-Ing. (FH) Mathis Zimmermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2008 , Grade: 1,0
Price:
US$ 33.99
Berührungspunkte zwischen Corporate Identity, Unternehmenskultur und Personalpolitik
Autor:in:
S. Canal (Author)
,
C. Alge (Author)
,
S. Pfeiffenberger (Author)
,
S. Senoner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Examination Thesis , 2007 , Grade: sehr gut
Price:
US$ 31.99
Neuromarketing. Modernes Markenmanagement für Luxusgüter
Autor:in:
Diplom Kaufmann Univ. Patrick Metz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Markenpersönlichkeit und Markenwert - Gibt es einen Zusammenhang?
Autor:in:
Max Bade (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 2,3
Price:
US$ 32.99
Lernen aus dem Scheitern des ersten Elektroautos: General Motors EV1
Autor:in:
Konrad Sell (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,15
Price:
US$ 40.99
Social Marketing als Unternehmenschance
Eine empirische Untersuchung bezüglich der Akzeptanz und Wirkung von Cause-related Marketing auf Konsumenten in Deutschland
Autor:in:
Stephan Leuser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Affinity Group Marketing im Licht von Web 2.0
Potentiale von Social Software für den Einsatz im AFG-Marketing. Eine Bestandsaufnahme
Autor:in:
Mag. (FH) Markus Stockmaier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2007 , Grade: 2
Price:
US$ 36.99
Kundenbindung durch die Instrumente des Direktmarketing
Autor:in:
Maike Wolf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Der Fit zwischen Markenprofilen und Ausprägungen von Marketinginnovationen
Autor:in:
Klaas Koolman (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 44.99
Erfolgsaussichten von Online-Shops im deutschen Lebensmitteleinzelhandel
Autor:in:
Constantin Falcoianu (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Zur Relevanz von Ethik in einem kontemporären Verständnis von Marketing
Eine Betrachtung aus sozialwissenschaftlicher und philosophischer Perspektive
Autor:in:
Lutz Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 32.99
Integrative Ansätze zur Markenbewertung: Eine Benchmarking-Studie
Autor:in:
Manuela Künzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 44.99
Die Handelsmarke der vierten Generation
Theoretische Analyse und empirische Fundierung
Autor:in:
Kathrin Irion (Author)
,
Beate Götz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: 1,0
Price:
US$ 43.99
Möglichkeiten und Grenzen des Direktmarketing im Internet
Autor:in:
Eike-Johanna Böker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 33.99
Healthcare-Marketing: Eine Untersuchung zu den Potenzialen und Grenzen des Gesundheitsmarketings bei Leistungserbringern und Kostenträgern im deutschen Gesundheitswesen
Autor:in:
Marc Castillon (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
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