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Kommunikationspolitik und Werbepsychologie
Prospect Theory, mentale Buchführung, subjektive und diskontierte Erwartungsnutzentheorie, Implicit favorite Model. Anwendung der Theorien auf die Werbevarianten
Author:
Corinne Reiser (Author)
Subject:
Psychology - Work, Business, Organisation
Category:
Submitted Assignment, 2014
Price:
US$ 3.99